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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Gym floor: Keep it fresh

With small group PT more popular than ever, suppliers talk to Steph Eaves about keeping things fresh and making the most of your space

Published in Health Club Management 2023 issue 6

Matthew Januszek
Escape Fitness
photo: Escape Fitness

1. We’re sensing a shift in behaviours on the gym floor and emerging operator needs are driving us to evolve our small group PT offer.

The industry is telling us two things. Firstly, a growth in the popularity of strength training – especially among women – is increasing traffic in free weight areas and creating more of a demand for limited equipment such as squat racks and plate loaded stations. Secondly, operators are struggling to retain experienced trainers and coaches. This is driving a need to introduce more simple programming that doesn’t compromise performance results.

2. In response to the rise in demand for strength training and powerlifting equipment, we’re developing new octagon frames and attachments that integrate this equipment into the functional training space, creating opportunities for people to train in a way that they prefer, but in a small group PT environment.

This can relieve the pressure on the free weight zones and encourage people to train together, promoting peer-to-peer support and strengthening the gym floor community.

3. Kit needs to be easily accessible, promoting quick turnaround between exercises. For this reason, kit storage needs to be incorporated into the live training environment, so equipment is easily accessible to keep up exercise intensity.

What’s on offer from Escape Fitness?

Our octagon frames integrate storage solutions that ensure immediate accessibility while occupying minimal floor space.

If additional storage is required, we also provide a range of freestanding racks and cages, each designed to optimise storage capacity in the smallest possible footprint.

Our Strongbox Bench also offers storage capacity for up to six pairs of dumbbells, two kettlebells, medballs and resistance bands – creating a multi-purpose workout station for small group PT sessions, especially where kit sharing is not desirable.

MORE: www.escapefitness.com

Kit storage needs to be incorporated into the live training environment
More women are now strength training / photo: Escape Fitness
Ross Manester
Indigo Fitness
photo: Indigo Fitness

1. Functional fitness, HIIT and combat are the hot topics in fitness, with people searching for variety to keep themselves motivated.

The efficiency of HIIT classes means clients can get in, get a hard workout and get back to everyday life in a short period and with this in mind, operators should look to design studios that are multi-purpose and which allow them to provide a variety of class types for their clients.

2. A small kit approach can be advantageous. This kind of equipment doesn’t require much time to set up, and the smaller the kit, the more variety of equipment operators are able to store.

Typically, functional fitness classes will be focused around light- to medium-weight dumbbells, plyo boxes, skipping ropes and medicine balls. For HIIT cardio it’s ski ergs, rowers and bikes or air bikes. Combat equipment, when integrated into clever storage solutions, only requires small footprints, such as bags, gloves and/or mitts.

With clever product integration, all these can be seamlessly housed in a studio or gym floor without taking up open space.

What’s on offer from Indigo Fitness?

Operators can freshen things up with the inclusion of pieces such as sliding rail systems or rigs. Sliding rail systems allow operators to simply slide out carriages that lock into place within the studio and house a variety of types of apparatus, such as TRX, rings, ropes and boxing bags.

These can be used to change the type of training stimulus from week to week, while allowing operators to seamlessly slide them away when the next class type is to take place.

Custom rigs can be used to offer a vast range of attachments, pull up options and clever integrations. Operators can use rigs for all types of training, such as compound lifting, callisthenics/bodyweight, accessory work and/or classes and PT sessions. Rigs can be a great way to provide a variety of training and classes.

MORE: www.indigofitness.com

People are searching for variety to keep themselves motivated
The sliding rail system at Third Space Moorgate / photo: Indigo Fitness/third space
Matt Gleed
Matrix Fitness
photo: Matrix Fitness

1. By rotating equipment week by week, trainers have a fun way to keep workouts fresh and challenging for members, which is essential for small groups in a circuit-style set up. However, if the aim of the session is to improve on strength and ability, or for more focused users, I’d stick to some key exercises the group can become confident in doing well and build on.

Seeing improvement will boost motivation and allow the trainer to be more focused on the personalisation of each exercise, rather than becoming just a timekeeper on a stopwatch.

2. Bars, bands and straps are consistently popular within small group personal training environments because they’re effective training tools and are incredibly versatile.

You can challenge or change intensity quickly depending on the individual. Minimal setup and adjustment is required, making them an efficient training tool to help maintain intensity throughout the workout.

What’s on offer from Matrix Fitness?

For functional training offerings, we have a range called Connexus, giving studio floor spaces or small areas organisation with the adaptability to adjust the heights of anchor points and to create an excellent functional training environment. This means the trainer can adapt quickly between different modalities

MORE: www.matrixfitness.com/uk

By rotating equipment week by week, trainers have a fun way to keep workouts fresh and challenging
The Matrix Connexus range creates a functional gym floor / photo: Matrix Fitness
John Halls
Physical
photo: Physical

1. Three main themes are emerging: boxing fitness; mind-body; and ‘strength and conditioning meets functional HIIT training’.

There’s been a lot of talk about the growing interest in mindfulness and from our experience this is real: we’re seeing an upswing in the provision of reformer-based small group PT, as well as mat-based Pilates and yoga.

Meanwhile, boxing is surging ahead, with mainstream gyms as well as boutiques putting it front and centre of fitness floors. We’ve worked with a number of operators to launch signature boxing concepts using our new boxing and combat range. Finally there’s hybrid strength and conditioning/HIIT functional programming – best described as a less gritty CrossFit.

2. Keeping things fresh is less about rotating equipment – although of course, the more varied the kit, the more diversity the team will be able to build into programmes – the delivery of fresh, engaging small group PT is actually about programming.

To engage members, operators need to create and continually evolve these for different user groups and training goals; it’s this that drives variety in equipment use.

What’s on offer from Physical?

Physical’s Apex programmes are available through our app and are free to use for any operator. They span seven categories – agility, core, active (older adults), strength, fusion (mind-body), explode (HIIT) and release (stretching and recovery) – and within each category is a year’s worth of programming.

For each 30-minute programme, we explain what kit is needed, the room layout and timings. We also break workouts down, exercise by exercise. Each also has an instructor training video that includes progressions.

Many of our customers are successfully using Apex in their clubs – GLL has even incorporated the content into its own app.

MORE: www.physicalcompany.co.uk

There’s been a lot of talk about mindfulness and we’re seeing an upswing in the provision of reformer-based small group training
photo: Physical
Physical is creating signature boxing concepts / photo: Physical
Miles Canning
BLK BOX
photo: Blk Box

Training pods are still a highly popular and effective use of space within any small group personal training environment.

Last year, we launched the BLK BOX Nexus range which took the traditional training pod to a new level with the inclusion of two 125kg adjustable cable stacks built into the compact footprint of a traditional squat rack.

When combined with storage or linked together to create multiple training pods, the Nexus range can be configured and adapted to suit any training environment.

2. One of the main themes we’re seeing is more demand for versatility. Training spaces now need to be multi-use and multi-functional, so they’re fit to host a sweat class of 30 people and then transform into a brand activation space for a photoshoot, before transforming back into a high functioning small group PT environment.

The new Marchon LDN location in Stratford is an excellent example of this level of flexibility – recently voted one of the world’s best gyms by Men’s Health, Marchon LDN includes eight of our stainless-steel Nexus training pods, integrated storage solutions and our seamless fusion flooring, which is easily cleaned and built to withstand anything from Olympic lifting to Hyrox classes.

3. A solid wall can be your best friend in any small group facility. We provide a wide range of wall-mounted storage solutions for anything from barbells to dip stations and resistance bands. If a solid wall isn’t available, the next best solution to preserve space and keep things close to hand is either in-built or connecting storage solutions that are situated between training pods.

MORE: www.blkboxfitness.com

Training spaces need to be multi-functional, fit to host a sweat class and then transform into a brand activation space for a photoshoot
Training spaces must be multi-use to meet growing demands / photo: Blk Box
Wall-mounted storage makes spaces more efficient / photo: Blk Box
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Gym floor: Keep it fresh

With small group PT more popular than ever, suppliers talk to Steph Eaves about keeping things fresh and making the most of your space

Published in Health Club Management 2023 issue 6

Matthew Januszek
Escape Fitness
photo: Escape Fitness

1. We’re sensing a shift in behaviours on the gym floor and emerging operator needs are driving us to evolve our small group PT offer.

The industry is telling us two things. Firstly, a growth in the popularity of strength training – especially among women – is increasing traffic in free weight areas and creating more of a demand for limited equipment such as squat racks and plate loaded stations. Secondly, operators are struggling to retain experienced trainers and coaches. This is driving a need to introduce more simple programming that doesn’t compromise performance results.

2. In response to the rise in demand for strength training and powerlifting equipment, we’re developing new octagon frames and attachments that integrate this equipment into the functional training space, creating opportunities for people to train in a way that they prefer, but in a small group PT environment.

This can relieve the pressure on the free weight zones and encourage people to train together, promoting peer-to-peer support and strengthening the gym floor community.

3. Kit needs to be easily accessible, promoting quick turnaround between exercises. For this reason, kit storage needs to be incorporated into the live training environment, so equipment is easily accessible to keep up exercise intensity.

What’s on offer from Escape Fitness?

Our octagon frames integrate storage solutions that ensure immediate accessibility while occupying minimal floor space.

If additional storage is required, we also provide a range of freestanding racks and cages, each designed to optimise storage capacity in the smallest possible footprint.

Our Strongbox Bench also offers storage capacity for up to six pairs of dumbbells, two kettlebells, medballs and resistance bands – creating a multi-purpose workout station for small group PT sessions, especially where kit sharing is not desirable.

MORE: www.escapefitness.com

Kit storage needs to be incorporated into the live training environment
More women are now strength training / photo: Escape Fitness
Ross Manester
Indigo Fitness
photo: Indigo Fitness

1. Functional fitness, HIIT and combat are the hot topics in fitness, with people searching for variety to keep themselves motivated.

The efficiency of HIIT classes means clients can get in, get a hard workout and get back to everyday life in a short period and with this in mind, operators should look to design studios that are multi-purpose and which allow them to provide a variety of class types for their clients.

2. A small kit approach can be advantageous. This kind of equipment doesn’t require much time to set up, and the smaller the kit, the more variety of equipment operators are able to store.

Typically, functional fitness classes will be focused around light- to medium-weight dumbbells, plyo boxes, skipping ropes and medicine balls. For HIIT cardio it’s ski ergs, rowers and bikes or air bikes. Combat equipment, when integrated into clever storage solutions, only requires small footprints, such as bags, gloves and/or mitts.

With clever product integration, all these can be seamlessly housed in a studio or gym floor without taking up open space.

What’s on offer from Indigo Fitness?

Operators can freshen things up with the inclusion of pieces such as sliding rail systems or rigs. Sliding rail systems allow operators to simply slide out carriages that lock into place within the studio and house a variety of types of apparatus, such as TRX, rings, ropes and boxing bags.

These can be used to change the type of training stimulus from week to week, while allowing operators to seamlessly slide them away when the next class type is to take place.

Custom rigs can be used to offer a vast range of attachments, pull up options and clever integrations. Operators can use rigs for all types of training, such as compound lifting, callisthenics/bodyweight, accessory work and/or classes and PT sessions. Rigs can be a great way to provide a variety of training and classes.

MORE: www.indigofitness.com

People are searching for variety to keep themselves motivated
The sliding rail system at Third Space Moorgate / photo: Indigo Fitness/third space
Matt Gleed
Matrix Fitness
photo: Matrix Fitness

1. By rotating equipment week by week, trainers have a fun way to keep workouts fresh and challenging for members, which is essential for small groups in a circuit-style set up. However, if the aim of the session is to improve on strength and ability, or for more focused users, I’d stick to some key exercises the group can become confident in doing well and build on.

Seeing improvement will boost motivation and allow the trainer to be more focused on the personalisation of each exercise, rather than becoming just a timekeeper on a stopwatch.

2. Bars, bands and straps are consistently popular within small group personal training environments because they’re effective training tools and are incredibly versatile.

You can challenge or change intensity quickly depending on the individual. Minimal setup and adjustment is required, making them an efficient training tool to help maintain intensity throughout the workout.

What’s on offer from Matrix Fitness?

For functional training offerings, we have a range called Connexus, giving studio floor spaces or small areas organisation with the adaptability to adjust the heights of anchor points and to create an excellent functional training environment. This means the trainer can adapt quickly between different modalities

MORE: www.matrixfitness.com/uk

By rotating equipment week by week, trainers have a fun way to keep workouts fresh and challenging
The Matrix Connexus range creates a functional gym floor / photo: Matrix Fitness
John Halls
Physical
photo: Physical

1. Three main themes are emerging: boxing fitness; mind-body; and ‘strength and conditioning meets functional HIIT training’.

There’s been a lot of talk about the growing interest in mindfulness and from our experience this is real: we’re seeing an upswing in the provision of reformer-based small group PT, as well as mat-based Pilates and yoga.

Meanwhile, boxing is surging ahead, with mainstream gyms as well as boutiques putting it front and centre of fitness floors. We’ve worked with a number of operators to launch signature boxing concepts using our new boxing and combat range. Finally there’s hybrid strength and conditioning/HIIT functional programming – best described as a less gritty CrossFit.

2. Keeping things fresh is less about rotating equipment – although of course, the more varied the kit, the more diversity the team will be able to build into programmes – the delivery of fresh, engaging small group PT is actually about programming.

To engage members, operators need to create and continually evolve these for different user groups and training goals; it’s this that drives variety in equipment use.

What’s on offer from Physical?

Physical’s Apex programmes are available through our app and are free to use for any operator. They span seven categories – agility, core, active (older adults), strength, fusion (mind-body), explode (HIIT) and release (stretching and recovery) – and within each category is a year’s worth of programming.

For each 30-minute programme, we explain what kit is needed, the room layout and timings. We also break workouts down, exercise by exercise. Each also has an instructor training video that includes progressions.

Many of our customers are successfully using Apex in their clubs – GLL has even incorporated the content into its own app.

MORE: www.physicalcompany.co.uk

There’s been a lot of talk about mindfulness and we’re seeing an upswing in the provision of reformer-based small group training
photo: Physical
Physical is creating signature boxing concepts / photo: Physical
Miles Canning
BLK BOX
photo: Blk Box

Training pods are still a highly popular and effective use of space within any small group personal training environment.

Last year, we launched the BLK BOX Nexus range which took the traditional training pod to a new level with the inclusion of two 125kg adjustable cable stacks built into the compact footprint of a traditional squat rack.

When combined with storage or linked together to create multiple training pods, the Nexus range can be configured and adapted to suit any training environment.

2. One of the main themes we’re seeing is more demand for versatility. Training spaces now need to be multi-use and multi-functional, so they’re fit to host a sweat class of 30 people and then transform into a brand activation space for a photoshoot, before transforming back into a high functioning small group PT environment.

The new Marchon LDN location in Stratford is an excellent example of this level of flexibility – recently voted one of the world’s best gyms by Men’s Health, Marchon LDN includes eight of our stainless-steel Nexus training pods, integrated storage solutions and our seamless fusion flooring, which is easily cleaned and built to withstand anything from Olympic lifting to Hyrox classes.

3. A solid wall can be your best friend in any small group facility. We provide a wide range of wall-mounted storage solutions for anything from barbells to dip stations and resistance bands. If a solid wall isn’t available, the next best solution to preserve space and keep things close to hand is either in-built or connecting storage solutions that are situated between training pods.

MORE: www.blkboxfitness.com

Training spaces need to be multi-functional, fit to host a sweat class and then transform into a brand activation space for a photoshoot
Training spaces must be multi-use to meet growing demands / photo: Blk Box
Wall-mounted storage makes spaces more efficient / photo: Blk Box
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features