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features

Fit Tech People: Kevin Dawidowicz

President, CoachMePlus

Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Published in Fit Tech 2021 issue 1

What is CoachMePlus?
CoachMePlus is built around a simple idea, to help coaches and athletes work together to achieve their fitness-related goals. From that idea, highly configurable enterprise software with an app front-end was created. We now have tools that manage fitness, nutrition, wellness and data from other wearables and fitness apps, all in one system, so coaches and trainers have the tools they need to help their athletes. Remote fitness has become the new normal, and we want to help fitness pros stay connected with their clients and athletes.

How did you come up with the concept? Why was it needed?
Back in 2002, the NHL’s Buffalo Sabres came to my company with a problem. All of their workouts were once delivered via paper books and out to the athletes. This effort was time-consuming, cumbersome, and not very helpful. We helped the team create a CDROM version of their workouts and nutrition guides, and made it more interactive.

The idea of taking the system to an online platform was only natural, and we built the first prototype in 2010. We also noticed something else. The coach, Doug McKenney, had technology all around the gym. A BodPod, Woodway treadmills, FirstBeat, Tendo, etc. Each of these technologies had their own software and silo. It only seemed natural to integrate with that data and make a comprehensive view of the athlete. Immediately, the coaches became more informed and more efficient. The players loved seeing their progress and getting competitive with their fitness results.

How has the service evolved over time?
As we built the prototype, we noticed that the same problem was playing out across the entire fitness industry. Gyms and personal trainers have the same issue as coaches from professional sports teams, colleges, high schools, and human performance facilities. Our app quickly grew in popularity in leading-edge facilities and those looking for those incremental increases in performance. Now, the fitness industry is ready for remote fitness, and our platform is now available for prime-time with trainers and clients.

What are the main benefits of CoachMePlus for coaches?
For gyms and personal trainers, clients walk into their facilities with the competition in their own pockets. Fitness apps are designed to train clients without a coach or trainer on the other side. We give coaches and trainers a tool for connection, retention and compliance for their athletes and clients.

We also provide those coaches with the data from their client’s wearable fitness devices such as Apple Watch, Wahoo, Garmin, FitBit, Whoop, Polar, MyFitnessPal, LoseIt, and more to help coaches become more informed and helpful. Using workout planning tools allows them to assign group-specific training and save time while being able to hyper-individualise programming needs.

Messaging and communication tools keep coaches connected, and hydration, nutrition, body weight, and an unlimited amount of goals tracking round out a complete tool for coaches to maintain their client’s progress and retain them as they continue their success.

And for athletes?
For athletes, the most important thing is knowing that someone on the other side helps them reach their goals. Their needs are specific to their situation, and no single fitness app or wearable can provide the guidance they require to get there. Having their coach or trainer provide individualised workouts, nutrition, guidance, and education while being connected to their data pushes athletes to maintain their health, wellness, fitness, and safety.

Athletes are empowered by connecting their own wearable devices and technology, reviewing their dashboards and progress, and seeing the programmes and guidance that the coaches prescribe them.

To what extent can the system be customised?
The one thing we learned is that no two organisations do things the same way. From single personal trainers to gyms, universities, and up to the United States Air Force and Navy, every coach has a distinct set of needs that have to be addressed. Our system is fully customisable to deal with all of the different roles an organisation may have, such as trainers, exercise physiologists, strength and conditioning coaches, nutritionists, physical therapists, and athletic trainers.

Tell us more about the data that the system makes available
CoachMePlus turns data into action. Sources of data can come from the gym and at-home workouts, nutrition tracking, hydration tracking, and fitness technology. If you take a look at the technology stack from the fitness space, it is ever-growing, continually evolving, and will only continue. Using a platform like CoachMePlus allows an organisation to future-proof their technology decisions and develop as the market changes.

Data can be taken from heart rates, HRV, body composition, movement assessment, sleep, stress, mood, pain, soreness, GPS, velocity-based training, and more. Once this data becomes centralised, analysed, and displayed, it is turned into actionable insights that coaches can use to make informed decisions.

What technology is used?
The core of the system is what we call the Algorithm Engine. This tool allows any data point in the system to be connected and gives you the power to write unique algorithms to help make decisions. These algorithms can drive results in data visualisation tools and notifications that help a coach make smarter decisions.

Basing the data on trends, recent analysis, goal ranges, and future projections keeps training progress on track. Best-practice sports science-driven algorithms are built into the application, which takes some of the burdens off the coach who’s analysing the data. It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete.

How has the pandemic affected your business?
After reaching cash-positive in 2019, we approached 2020 with scaling in mind. The last year provided many lessons for us in scaling the packaged product space – while opening a new world of opportunities.

The entire fitness industry has accelerated through an evolution into a blended model of in-person and remote fitness. When the pandemic first hit, we were overwhelmed by the fivefold increase in inbounds and interest in our remote fitness offerings. We had to learn to become more efficient with our marketing efforts and lead-to-conversion ratio.

We found a sweet spot that allows us to scale effectively, and we now have a profitable business model that can scale with additional resources. We’ve added sales and marketing staff to go after the $1.3 billion market opportunity in front of us.

We expect the shift to continue as gyms and in-person training comes back to life. It is this blend of in-person and remote fitness that is the future.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
Interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale
Augmented Reality

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more
In conversation

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
Usability

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
Interview

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
Interview

Kilian Saekel

With ROX Home, we’re now targeting families who want to work out at home but who are bored with traditional ways of home training
Origin Stories

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story
App analysis

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
Supplier showcase

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Research

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
Fit Tech People

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
Fit Tech People

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
Interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
More features
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Technogym Ride
Technogym
Technogym is proud to unveil the new Technogym Ride. Born from Technogym’s long standing experience in cycling field and as official supplier to the best cyclists and teams around the world, Technogym Ride is the first all-in-one bike that connects all your favorite apps in just one click. Read more
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Lockers/interior design
Flooring
Management software
On demand
Salt therapy products
25-26 Sep 2022
Bespoke, San Francisco, United States
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Technogym Ride
Technogym
Technogym is proud to unveil the new Technogym Ride. Born from Technogym’s long standing experience in cycling field and as official supplier to the best cyclists and teams around the world, Technogym Ride is the first all-in-one bike that connects all your favorite apps in just one click. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
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Lockers/interior design
Flooring
Management software
On demand
Salt therapy products
25-26 Sep 2022
Bespoke, San Francisco, United States

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features

Fit Tech People: Kevin Dawidowicz

President, CoachMePlus

Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Published in Fit Tech 2021 issue 1

What is CoachMePlus?
CoachMePlus is built around a simple idea, to help coaches and athletes work together to achieve their fitness-related goals. From that idea, highly configurable enterprise software with an app front-end was created. We now have tools that manage fitness, nutrition, wellness and data from other wearables and fitness apps, all in one system, so coaches and trainers have the tools they need to help their athletes. Remote fitness has become the new normal, and we want to help fitness pros stay connected with their clients and athletes.

How did you come up with the concept? Why was it needed?
Back in 2002, the NHL’s Buffalo Sabres came to my company with a problem. All of their workouts were once delivered via paper books and out to the athletes. This effort was time-consuming, cumbersome, and not very helpful. We helped the team create a CDROM version of their workouts and nutrition guides, and made it more interactive.

The idea of taking the system to an online platform was only natural, and we built the first prototype in 2010. We also noticed something else. The coach, Doug McKenney, had technology all around the gym. A BodPod, Woodway treadmills, FirstBeat, Tendo, etc. Each of these technologies had their own software and silo. It only seemed natural to integrate with that data and make a comprehensive view of the athlete. Immediately, the coaches became more informed and more efficient. The players loved seeing their progress and getting competitive with their fitness results.

How has the service evolved over time?
As we built the prototype, we noticed that the same problem was playing out across the entire fitness industry. Gyms and personal trainers have the same issue as coaches from professional sports teams, colleges, high schools, and human performance facilities. Our app quickly grew in popularity in leading-edge facilities and those looking for those incremental increases in performance. Now, the fitness industry is ready for remote fitness, and our platform is now available for prime-time with trainers and clients.

What are the main benefits of CoachMePlus for coaches?
For gyms and personal trainers, clients walk into their facilities with the competition in their own pockets. Fitness apps are designed to train clients without a coach or trainer on the other side. We give coaches and trainers a tool for connection, retention and compliance for their athletes and clients.

We also provide those coaches with the data from their client’s wearable fitness devices such as Apple Watch, Wahoo, Garmin, FitBit, Whoop, Polar, MyFitnessPal, LoseIt, and more to help coaches become more informed and helpful. Using workout planning tools allows them to assign group-specific training and save time while being able to hyper-individualise programming needs.

Messaging and communication tools keep coaches connected, and hydration, nutrition, body weight, and an unlimited amount of goals tracking round out a complete tool for coaches to maintain their client’s progress and retain them as they continue their success.

And for athletes?
For athletes, the most important thing is knowing that someone on the other side helps them reach their goals. Their needs are specific to their situation, and no single fitness app or wearable can provide the guidance they require to get there. Having their coach or trainer provide individualised workouts, nutrition, guidance, and education while being connected to their data pushes athletes to maintain their health, wellness, fitness, and safety.

Athletes are empowered by connecting their own wearable devices and technology, reviewing their dashboards and progress, and seeing the programmes and guidance that the coaches prescribe them.

To what extent can the system be customised?
The one thing we learned is that no two organisations do things the same way. From single personal trainers to gyms, universities, and up to the United States Air Force and Navy, every coach has a distinct set of needs that have to be addressed. Our system is fully customisable to deal with all of the different roles an organisation may have, such as trainers, exercise physiologists, strength and conditioning coaches, nutritionists, physical therapists, and athletic trainers.

Tell us more about the data that the system makes available
CoachMePlus turns data into action. Sources of data can come from the gym and at-home workouts, nutrition tracking, hydration tracking, and fitness technology. If you take a look at the technology stack from the fitness space, it is ever-growing, continually evolving, and will only continue. Using a platform like CoachMePlus allows an organisation to future-proof their technology decisions and develop as the market changes.

Data can be taken from heart rates, HRV, body composition, movement assessment, sleep, stress, mood, pain, soreness, GPS, velocity-based training, and more. Once this data becomes centralised, analysed, and displayed, it is turned into actionable insights that coaches can use to make informed decisions.

What technology is used?
The core of the system is what we call the Algorithm Engine. This tool allows any data point in the system to be connected and gives you the power to write unique algorithms to help make decisions. These algorithms can drive results in data visualisation tools and notifications that help a coach make smarter decisions.

Basing the data on trends, recent analysis, goal ranges, and future projections keeps training progress on track. Best-practice sports science-driven algorithms are built into the application, which takes some of the burdens off the coach who’s analysing the data. It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete.

How has the pandemic affected your business?
After reaching cash-positive in 2019, we approached 2020 with scaling in mind. The last year provided many lessons for us in scaling the packaged product space – while opening a new world of opportunities.

The entire fitness industry has accelerated through an evolution into a blended model of in-person and remote fitness. When the pandemic first hit, we were overwhelmed by the fivefold increase in inbounds and interest in our remote fitness offerings. We had to learn to become more efficient with our marketing efforts and lead-to-conversion ratio.

We found a sweet spot that allows us to scale effectively, and we now have a profitable business model that can scale with additional resources. We’ve added sales and marketing staff to go after the $1.3 billion market opportunity in front of us.

We expect the shift to continue as gyms and in-person training comes back to life. It is this blend of in-person and remote fitness that is the future.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
Interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale
Augmented Reality

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more
In conversation

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
Usability

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
Interview

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
Interview

Kilian Saekel

With ROX Home, we’re now targeting families who want to work out at home but who are bored with traditional ways of home training
Origin Stories

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story
App analysis

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
Supplier showcase

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Research

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
Fit Tech People

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
Fit Tech People

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
Interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
More features