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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

FIBO-EHFF 2015: Show preview

The world’s largest fitness trade show continues on its growth course. We look ahead to this year’s event, which takes place in Cologne, Germany, on 9–12 April

Published in Health Club Management 2015 issue 2

“FIBO – the annual global health and fitness event in Cologne, Germany – is a key event for all serious players in our sector. As the place where decision-makers convene to discuss the latest innovations, trends and unearth new thinking, it’s a valuable experience for operators in the UK and beyond,” said ukactive’s David Stalker recently.

Each year, the key players in the global fitness sector meet at FIBO – a show where everything revolves around innovations, trends and investments; where the future development of the industry is front and centre. The show offers a comprehensive overview of everything the fitness sector has to offer, and a chance for delegates to make valuable business contacts.

At FIBO 2014, 697 exhibitors from 38 nations presented new products. With 115,700 visitors, the event was sold out. Preparations for FIBO 2015 – which takes place in Cologne on 9–12 April – are already in full swing, with evidence that this year’s event will be larger still. Ninety per cent of the exhibition space had already been booked by early January, and the show is due to grow by another 3,000sq m compared to 2014.

Among the exhibitors already confirmed for FIBO 2015 are leading international players such as Johnson Health Tech, Technogym, Life Fitness, MoveToLive, Amer Sports/Precor and gym 80, who will all occupy extensive areas in Halls 6 and 7 of the Cologne Exhibition Centre.

International attendance
FIBO, which in Germany has been the industry’s most important annual meeting place for many decades, is now gaining relevance for international gym operators too. Some 900 visitors from the UK travelled to FIBO last year, and over recent years a quarter of total visitors have hailed from abroad.

Rene Moos, CEO of Healthcity/BasicFit based in the Netherlands, is among them: “FIBO, the global annual fitness event, is marked in my calendar every year. It’s a great way for us to see the latest innovations and it gives me great ideas for our European business.

“In addition, the FIBO pre-event – the European Health & Fitness Forum, the congress kicking off the trade fair – is a not-to-be-missed information and networking opportunity.”

Peter Innemee, CEO of Sportcity/ FitforFree – which operates in the Netherlands, Belgium and Poland – also realises the importance of a global industry meeting place. “FIBO is not only the largest trade show in the world – it’s also the best event for networking and meeting fitness colleagues from around the globe,” he says.

Mike Apple, international VP for Hard Candy Fitness Europe, is also planning a visit to this year’s show: “FIBO is getting bigger and better than ever, so I’ll be back in Cologne in April 2015. Besides, the European Health & Fitness Forum on 8 April is an absolute must-attend event at the start of the trade show.”

Fitness, wellness & health
Once again, the trade show will be subdivided by theme into segments, with three clearly defined pillars structuring the products and services presented to visitors: FIBO Expert, FIBO Passion and FIBO POWER.

FIBO Expert is mainly for professional visitors, who will be able to locate information in a targeted manner depending on their specialist focus.

The FIBO Expert exhibitors will showcase innovations in the fields of training equipment, medical, corporate fitness, wellness and beauty, sports nutrition, interiors, services, group fitness, functional training, and trading. The largest area will once again be occupied by companies offering fitness training equipment, who will be mostly located in Hall 6 and Hall 7.

Focus on health
Hall 7 will again take over the function of central ‘Healthcare Hall’. It will be home to FIBO MED, which targets trade visitors from the healthcare sector – physicians, physiotherapists, hospitals, health insurance providers and health-orientated fitness studios.

Companies such as Ergo-fit, five-Konzept, fle.xx, LMT, Ludwig Artzt, Schnell Trainingsgeräte and proxomed will return in 2015 to show products and services for the healthcare market. Key players in the fitness industry will be joined by first-time healthcare exhibitors at FIBO 2015, and Hall 7 – the Healthcare Hall – is already sold out.

“We’ve done a lot to make this change noticeable at FIBO,” emphasises FIBO director Ralph Scholz. Because FIBO’s enhanced alignment with the health agenda isn’t only important for the healthcare sector – it also points the way to the future for traditional gym operators, as Frank Böhme, owner of Just Fit with roughly 20 health clubs in Germany, explains: “An orientation towards health is becoming more and more important. Exchanging views with my colleagues during the trade fair is a must for me and my second company, BGM mit Interfit.”

Anette Dureck, MD of Oase GmbH Health & Sports Club in Bochum, shares that view: “FIBO MED more clearly positions our sector within the healthcare segment. Since market participants and offerings are becoming more and more differentiated, having a healthcare-orientated focus helps us distinguish ourselves from the competition.”

New: corporate fitness
In 2015, the topic of corporate fitness will be given even more attention at FIBO, with a bespoke section of the trade show taking place in Hall 8.

Corporate fitness is steadily gaining in importance as part of health promotion in the workplace. This section of the show is designed for exhibitors such as company sports clubs, industrial health management consultants, digital health coaches, companies with products and services in the fields of ergonomics, nutrition or training, team building and incentives, health and fitness associations, as well as health insurance providers.

Wellness & beauty
Also in Hall 8, the focus within the wellness and beauty section will be on themes such as tanning, sauna and steam, relaxation, device-based applications and medical wellness, equipment, bodycare products, training and CPD.

FIBO ticket sales
FIBO tickets are on sale now – please visit www.fibo.de/tickets. The number of FIBO tickets sold to private visitors will be limited, but this limit does not apply to trade visitors.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

FIBO-EHFF 2015: Show preview

The world’s largest fitness trade show continues on its growth course. We look ahead to this year’s event, which takes place in Cologne, Germany, on 9–12 April

Published in Health Club Management 2015 issue 2

“FIBO – the annual global health and fitness event in Cologne, Germany – is a key event for all serious players in our sector. As the place where decision-makers convene to discuss the latest innovations, trends and unearth new thinking, it’s a valuable experience for operators in the UK and beyond,” said ukactive’s David Stalker recently.

Each year, the key players in the global fitness sector meet at FIBO – a show where everything revolves around innovations, trends and investments; where the future development of the industry is front and centre. The show offers a comprehensive overview of everything the fitness sector has to offer, and a chance for delegates to make valuable business contacts.

At FIBO 2014, 697 exhibitors from 38 nations presented new products. With 115,700 visitors, the event was sold out. Preparations for FIBO 2015 – which takes place in Cologne on 9–12 April – are already in full swing, with evidence that this year’s event will be larger still. Ninety per cent of the exhibition space had already been booked by early January, and the show is due to grow by another 3,000sq m compared to 2014.

Among the exhibitors already confirmed for FIBO 2015 are leading international players such as Johnson Health Tech, Technogym, Life Fitness, MoveToLive, Amer Sports/Precor and gym 80, who will all occupy extensive areas in Halls 6 and 7 of the Cologne Exhibition Centre.

International attendance
FIBO, which in Germany has been the industry’s most important annual meeting place for many decades, is now gaining relevance for international gym operators too. Some 900 visitors from the UK travelled to FIBO last year, and over recent years a quarter of total visitors have hailed from abroad.

Rene Moos, CEO of Healthcity/BasicFit based in the Netherlands, is among them: “FIBO, the global annual fitness event, is marked in my calendar every year. It’s a great way for us to see the latest innovations and it gives me great ideas for our European business.

“In addition, the FIBO pre-event – the European Health & Fitness Forum, the congress kicking off the trade fair – is a not-to-be-missed information and networking opportunity.”

Peter Innemee, CEO of Sportcity/ FitforFree – which operates in the Netherlands, Belgium and Poland – also realises the importance of a global industry meeting place. “FIBO is not only the largest trade show in the world – it’s also the best event for networking and meeting fitness colleagues from around the globe,” he says.

Mike Apple, international VP for Hard Candy Fitness Europe, is also planning a visit to this year’s show: “FIBO is getting bigger and better than ever, so I’ll be back in Cologne in April 2015. Besides, the European Health & Fitness Forum on 8 April is an absolute must-attend event at the start of the trade show.”

Fitness, wellness & health
Once again, the trade show will be subdivided by theme into segments, with three clearly defined pillars structuring the products and services presented to visitors: FIBO Expert, FIBO Passion and FIBO POWER.

FIBO Expert is mainly for professional visitors, who will be able to locate information in a targeted manner depending on their specialist focus.

The FIBO Expert exhibitors will showcase innovations in the fields of training equipment, medical, corporate fitness, wellness and beauty, sports nutrition, interiors, services, group fitness, functional training, and trading. The largest area will once again be occupied by companies offering fitness training equipment, who will be mostly located in Hall 6 and Hall 7.

Focus on health
Hall 7 will again take over the function of central ‘Healthcare Hall’. It will be home to FIBO MED, which targets trade visitors from the healthcare sector – physicians, physiotherapists, hospitals, health insurance providers and health-orientated fitness studios.

Companies such as Ergo-fit, five-Konzept, fle.xx, LMT, Ludwig Artzt, Schnell Trainingsgeräte and proxomed will return in 2015 to show products and services for the healthcare market. Key players in the fitness industry will be joined by first-time healthcare exhibitors at FIBO 2015, and Hall 7 – the Healthcare Hall – is already sold out.

“We’ve done a lot to make this change noticeable at FIBO,” emphasises FIBO director Ralph Scholz. Because FIBO’s enhanced alignment with the health agenda isn’t only important for the healthcare sector – it also points the way to the future for traditional gym operators, as Frank Böhme, owner of Just Fit with roughly 20 health clubs in Germany, explains: “An orientation towards health is becoming more and more important. Exchanging views with my colleagues during the trade fair is a must for me and my second company, BGM mit Interfit.”

Anette Dureck, MD of Oase GmbH Health & Sports Club in Bochum, shares that view: “FIBO MED more clearly positions our sector within the healthcare segment. Since market participants and offerings are becoming more and more differentiated, having a healthcare-orientated focus helps us distinguish ourselves from the competition.”

New: corporate fitness
In 2015, the topic of corporate fitness will be given even more attention at FIBO, with a bespoke section of the trade show taking place in Hall 8.

Corporate fitness is steadily gaining in importance as part of health promotion in the workplace. This section of the show is designed for exhibitors such as company sports clubs, industrial health management consultants, digital health coaches, companies with products and services in the fields of ergonomics, nutrition or training, team building and incentives, health and fitness associations, as well as health insurance providers.

Wellness & beauty
Also in Hall 8, the focus within the wellness and beauty section will be on themes such as tanning, sauna and steam, relaxation, device-based applications and medical wellness, equipment, bodycare products, training and CPD.

FIBO ticket sales
FIBO tickets are on sale now – please visit www.fibo.de/tickets. The number of FIBO tickets sold to private visitors will be limited, but this limit does not apply to trade visitors.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features