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Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Elevate preview: People profiles

Jo Foster, Physical activity programme lead, Macmillan Cancer Support, UK

Published in Health Club Management 2016 issue 3

Cancer prevalence is increasing: between 2015 and 2030, six million people will have a diagnosis of cancer in the UK. Improved treatment outcomes mean many people are living longer, but they’re not necessarily living well.

The good news is that being physically active can help improve both clinical and quality of life outcomes at every stage of a cancer journey, whether that’s at diagnosis, during or after treatment – including for those with advanced or incurable cancers.

Being physically active can help prevent or manage some of the consequences of treatment – including cancer-related fatigue, depression, heart damage and bone thinning – as well as helping prevent or manage co-morbidities including type 2 diabetes and heart disease. There’s also emerging evidence that being physically active may reduce the relative risk of disease progression, and even death for some cancers.

Macmillan’s insight research into the barriers and motivators around becoming and staying active for people living with, and beyond, cancer are four-fold. Firstly individual: whether the person believes they can do it, whether they’ve been active in the past, and their emotional wellbeing. Secondly, their social support networks: whether their family, friends and colleagues are supportive. Thirdly, whether they have physical consequences of their treatment or co-morbidities, such as loss of balance or bowel incontinence. Finally, the physical environment in which they live and work.

If people have strong personal self-efficacy, and supportive friends and family, they’re much more likely to be able to overcome physical consequences and environmental barriers than if they have low self-efficacy and unsupportive friends and family.

Interestingly, though, our insight shows a healthcare professional can cut across all of these barriers and increase the likelihood that someone will change their behaviour, no matter what their barriers.

Macmillan is therefore working in partnerships across the UK to create a 12-month behavioural change support service. This begins in clinical care settings and refers into the behaviour change support service, usually offered within the local community.

We’d welcome engagement from the health and fitness industry to help bring about a cultural and mindset change, and we’re encouraging the industry to move away from six- to 12-week exercise programmes towards a longer-term, more person-centred behaviour change approach.

In order to work with this market, fitness instructors and PTs need to have the Level 4 Cancer Rehabilitation qualification and be trained in behaviour change techniques and motivational interviewing.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Digital
Cryotherapy
Salt therapy products
Lockers
Flooring
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
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Digital
Cryotherapy
Salt therapy products
Lockers
Flooring
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Elevate preview: People profiles

Jo Foster, Physical activity programme lead, Macmillan Cancer Support, UK

Published in Health Club Management 2016 issue 3

Cancer prevalence is increasing: between 2015 and 2030, six million people will have a diagnosis of cancer in the UK. Improved treatment outcomes mean many people are living longer, but they’re not necessarily living well.

The good news is that being physically active can help improve both clinical and quality of life outcomes at every stage of a cancer journey, whether that’s at diagnosis, during or after treatment – including for those with advanced or incurable cancers.

Being physically active can help prevent or manage some of the consequences of treatment – including cancer-related fatigue, depression, heart damage and bone thinning – as well as helping prevent or manage co-morbidities including type 2 diabetes and heart disease. There’s also emerging evidence that being physically active may reduce the relative risk of disease progression, and even death for some cancers.

Macmillan’s insight research into the barriers and motivators around becoming and staying active for people living with, and beyond, cancer are four-fold. Firstly individual: whether the person believes they can do it, whether they’ve been active in the past, and their emotional wellbeing. Secondly, their social support networks: whether their family, friends and colleagues are supportive. Thirdly, whether they have physical consequences of their treatment or co-morbidities, such as loss of balance or bowel incontinence. Finally, the physical environment in which they live and work.

If people have strong personal self-efficacy, and supportive friends and family, they’re much more likely to be able to overcome physical consequences and environmental barriers than if they have low self-efficacy and unsupportive friends and family.

Interestingly, though, our insight shows a healthcare professional can cut across all of these barriers and increase the likelihood that someone will change their behaviour, no matter what their barriers.

Macmillan is therefore working in partnerships across the UK to create a 12-month behavioural change support service. This begins in clinical care settings and refers into the behaviour change support service, usually offered within the local community.

We’d welcome engagement from the health and fitness industry to help bring about a cultural and mindset change, and we’re encouraging the industry to move away from six- to 12-week exercise programmes towards a longer-term, more person-centred behaviour change approach.

In order to work with this market, fitness instructors and PTs need to have the Level 4 Cancer Rehabilitation qualification and be trained in behaviour change techniques and motivational interviewing.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features