GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Editor's letter: Physical literacy

A new initiative is defining and promoting physical literacy, creating a movement that could be a game-changer for the health and fitness industry

Published in Health Club Management 2023 issue 9

Having a solid foundation in physical literacy from the early years onwards enables people to maintain their fitness levels throughout life, so they can realise their potential in their prime, while reducing the likelihood of things such as life changing falls in older age.

This month, a dedicated group of industry professionals has published a landmark paper, Physical Literacy Consensus Statement for England, which defines physical literacy for the first time. The project has taken 18 months to bring to fruition, with financial support from Sport England and the involvement of multiple agencies, experts and organisations. You can read more about it on page 33.

We humans love to do things we’re good at, so people who are physically literate are more likely to be drawn to physical activity and a healthy lifestyle, but we’re not born with these skills and need to be supported to fully achieve our potential at every age.

If children are never encouraged to test their limits physically – to lean to climb and swing, throw, catch, balance and jump – they will simply not learn these skills when the relevant developmental window is open.

If they’re told to sit still all day at school and rewarded for being physically passive, they’ll become sedentary teenagers who grow into sedentary adults and then the health and fitness industry will have a battle on its hands trying to engage them in exercise, while also working to undo a lifetime of less than optimal habits.

Imagine instead, a general population that’s in love with movement from babyhood, where children are encouraged to exercise and move at school, growing into adults with the skills on board to be able to enjoy physical activity. How much growth would our industies experience then?

With this new consensus statement hot off the press, now is the time to develop a global physical literacy strategy that can become a blueprint for every nation.

It must be based on prevention and a proactive approach, so we encourage the development of physical literacy at every stage of life, whether it’s post-natal interventions, school mentoring, workplace wellness or geriatric care: why are older people often only given access to balance training after they’ve had a serious fall, for example?

We’re creating a divided society, with those who are physically literate and those who are not at opposite ends of a continuum and the differences between them will continue to undermine societies and public institutions until this work is done and implemented.

The opportunity is a total game-changer.

Liz Terry, editor [email protected]

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
Matrix Fitness makes innovative commercial fitness equipment that stands out and sets new industry standards ...
Orbit4 is the ultimate software solution for operators to manage their fitness facility....
Cryotherapy
Flooring
Salt therapy products
Lockers
Digital
20-22 Mar 2024
The Salil Hotel Riverside, Bangkok, Bangkok, Thailand
Matrix Fitness makes innovative commercial fitness equipment that stands out and sets new industry standards ...
Orbit4 is the ultimate software solution for operators to manage their fitness facility....
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Cryotherapy
Flooring
Salt therapy products
Lockers
Digital
20-22 Mar 2024
The Salil Hotel Riverside, Bangkok, Bangkok, Thailand

latest fit tech news

The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
More fit tech news
features

Editor's letter: Physical literacy

A new initiative is defining and promoting physical literacy, creating a movement that could be a game-changer for the health and fitness industry

Published in Health Club Management 2023 issue 9

Having a solid foundation in physical literacy from the early years onwards enables people to maintain their fitness levels throughout life, so they can realise their potential in their prime, while reducing the likelihood of things such as life changing falls in older age.

This month, a dedicated group of industry professionals has published a landmark paper, Physical Literacy Consensus Statement for England, which defines physical literacy for the first time. The project has taken 18 months to bring to fruition, with financial support from Sport England and the involvement of multiple agencies, experts and organisations. You can read more about it on page 33.

We humans love to do things we’re good at, so people who are physically literate are more likely to be drawn to physical activity and a healthy lifestyle, but we’re not born with these skills and need to be supported to fully achieve our potential at every age.

If children are never encouraged to test their limits physically – to lean to climb and swing, throw, catch, balance and jump – they will simply not learn these skills when the relevant developmental window is open.

If they’re told to sit still all day at school and rewarded for being physically passive, they’ll become sedentary teenagers who grow into sedentary adults and then the health and fitness industry will have a battle on its hands trying to engage them in exercise, while also working to undo a lifetime of less than optimal habits.

Imagine instead, a general population that’s in love with movement from babyhood, where children are encouraged to exercise and move at school, growing into adults with the skills on board to be able to enjoy physical activity. How much growth would our industies experience then?

With this new consensus statement hot off the press, now is the time to develop a global physical literacy strategy that can become a blueprint for every nation.

It must be based on prevention and a proactive approach, so we encourage the development of physical literacy at every stage of life, whether it’s post-natal interventions, school mentoring, workplace wellness or geriatric care: why are older people often only given access to balance training after they’ve had a serious fall, for example?

We’re creating a divided society, with those who are physically literate and those who are not at opposite ends of a continuum and the differences between them will continue to undermine societies and public institutions until this work is done and implemented.

The opportunity is a total game-changer.

Liz Terry, editor [email protected]

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features