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features

Editor's letter: Creating 'wellness cities'

Published in Health Club Management 2014 issue 3

Recommendations made in January that two new garden cities be built in southern England to ease the UK’s housing shortage have prompted fierce political debate.

However, politics aside, the chance to build two new cities from scratch represents a once in a lifetime opportunity for the leisure and wellness industries. These could be truly incredible places to live, but we need to be innovative with the model. Things have moved on a long way since the original garden cities, and the Leisure Media team would like to see a new vision: one that has wellness at its very heart (see also Leisure Management issue 1 2014, p3).

It’s acknowledged that, to combat the UK’s increasingly sedentary lifestyle – an issue mapped out in detail in ukactive’s recent Turning the Tide of Inactivity report (see p28) – we need to inextricably build physical activity into everyday lives. A purpose-built wellness city with places to walk, exercise and spend time outdoors, and with access to great leisure facilities, would enhance residents’ quality of life, lead to better health – and lower healthcare costs – and serve as a shining example for others to follow.

And there are already some great ideas out there from which to draw inspiration, both in the design of buildings and in the outdoor space. Smaller-scale initiatives provide innovative food for thought: labelling public staircases as exercise equipment and advertising the calories their use will burn, for example (see LM issue 1 2014, p10), and Sochi’s ‘squat for a free metro ticket’ scheme (see HCM Feb 14, p20).

There’s similar thinking at Technogym’s headquarters in Cesena, Italy, with signs on the lifts urging staff to ‘Take the stairs to burn more calories’. Indeed, the design of this futuristic building has wellness running throughout, from its use of natural light and air to its active meeting places and extensive fitness facilities (see HCM Jan 13, p44).

In the US, Delos has gone a step further in the residential market, developing a holistic Well Building Standard based on seven design categories – including light, fitness, water, nourishment and mind – that impact on 12 aspects of human health such as metabolism, longevity and cognition (see p80).

Also in the US, New York’s Center for Active Design has been set up to encourage greater physical movement for users within buildings; to support a safe, vibrant environment for pedestrians and cyclists, with more inviting streetscapes; and to shape play and activity spaces for people of all ages, interests and abilities (see HCM Oct 13, p17).

In line with this thinking, the Open Streets Project has seen streets across the US temporarily closed for walking, biking and playing (see HCM Sept 13, p20); South American cities such as Bogotá have implemented similar projects. And then there’s the ‘pop-up’ trend, which sees temporary fitness offerings set up in public spaces (see HCM Sept 13, p59).

So the inspiration is out there, from small initiatives to grand design thinking. The challenge now is to put politics aside and bring all this together into an exciting new wellness city concept for the UK.

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features

Editor's letter: Creating 'wellness cities'

Published in Health Club Management 2014 issue 3

Recommendations made in January that two new garden cities be built in southern England to ease the UK’s housing shortage have prompted fierce political debate.

However, politics aside, the chance to build two new cities from scratch represents a once in a lifetime opportunity for the leisure and wellness industries. These could be truly incredible places to live, but we need to be innovative with the model. Things have moved on a long way since the original garden cities, and the Leisure Media team would like to see a new vision: one that has wellness at its very heart (see also Leisure Management issue 1 2014, p3).

It’s acknowledged that, to combat the UK’s increasingly sedentary lifestyle – an issue mapped out in detail in ukactive’s recent Turning the Tide of Inactivity report (see p28) – we need to inextricably build physical activity into everyday lives. A purpose-built wellness city with places to walk, exercise and spend time outdoors, and with access to great leisure facilities, would enhance residents’ quality of life, lead to better health – and lower healthcare costs – and serve as a shining example for others to follow.

And there are already some great ideas out there from which to draw inspiration, both in the design of buildings and in the outdoor space. Smaller-scale initiatives provide innovative food for thought: labelling public staircases as exercise equipment and advertising the calories their use will burn, for example (see LM issue 1 2014, p10), and Sochi’s ‘squat for a free metro ticket’ scheme (see HCM Feb 14, p20).

There’s similar thinking at Technogym’s headquarters in Cesena, Italy, with signs on the lifts urging staff to ‘Take the stairs to burn more calories’. Indeed, the design of this futuristic building has wellness running throughout, from its use of natural light and air to its active meeting places and extensive fitness facilities (see HCM Jan 13, p44).

In the US, Delos has gone a step further in the residential market, developing a holistic Well Building Standard based on seven design categories – including light, fitness, water, nourishment and mind – that impact on 12 aspects of human health such as metabolism, longevity and cognition (see p80).

Also in the US, New York’s Center for Active Design has been set up to encourage greater physical movement for users within buildings; to support a safe, vibrant environment for pedestrians and cyclists, with more inviting streetscapes; and to shape play and activity spaces for people of all ages, interests and abilities (see HCM Oct 13, p17).

In line with this thinking, the Open Streets Project has seen streets across the US temporarily closed for walking, biking and playing (see HCM Sept 13, p20); South American cities such as Bogotá have implemented similar projects. And then there’s the ‘pop-up’ trend, which sees temporary fitness offerings set up in public spaces (see HCM Sept 13, p59).

So the inspiration is out there, from small initiatives to grand design thinking. The challenge now is to put politics aside and bring all this together into an exciting new wellness city concept for the UK.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
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Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

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Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features