Our members and customers have been telling us for some years that their needs are changing – it’s no longer just about getting fitter – improving mental health, resilience and overall wellbeing are major priorities.

And as health clubs become an increasingly important part of people’s lives and capacity in traditional healthcare shrinks, we’re being called on to deliver wider and more meaningful interventions that really make a difference to health and longevity.

The trend towards offering services that support prevention is undeniable, with medical memberships increasingly being delivered – by Parkwood, Fitness First, Everyone Active and Serco, among others.

The most recently launched is at Hillbrow (p16), where the MyHealth membership gives unlimited use of facilities, a personalised fitness plan, sessions with a PT and six GP appointments a year – which can be shared. There’s also a health check carried out by a nurse with a battery of tests and access to Medicubex, a pod which measures vital signs to give immediate feedback on health status (www.medicubex.com).

With operators already offering, or planning to offer preventative screening services, questions arise around who gives the guidance once the results are in and how this advice is aligned with support for lifestyle change.

We also have to ask whether the advice being given by clinical experts represents the whole picture and harnesses the expertise we have in the wellness industry relating to diet, lifestyle and prevention.

I went for my first Neko scan last week and although it was beautifully delivered and an enjoyable experience, the analysis of the results and subsequent advice were straight out of the medical playbook, delivered by staff who work part-time in traditional clinical roles and part-time for Neko, with nothing holistic being suggested.

I heartily welcome the greater access to information these new types of services give consumers and at the very least, they will enable the ongoing tracking of key health metrics, but I believe we can afford to be even more ambitious and look to a time when prevention through testing and monitoring is combined with support from professionals with expertise in both allopathic and integrative medicine. They should also have the ability to prescribe both exercise and lifestyle interventions, as well as those that are more clinically-based.

We’ve talked for decades about being a trusted partner to health service providers and now that time is upon us, we must set bold goals to find ways to deliver advice and support that harnesses the best of both worlds.