GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
features

Promotional feature: miha Bodytech

EMS training is having a major impact on the studio and gym market and being used by athletes, celebrities and also for rehabilitation. We talk to a select group of studio owners to hear how they’re maximising the versatility of this type of training

Published in Health Club Management 2019 issue 8

The UK boutique fitness market is rapidly expanding - in London alone, there are currently 278 studios, offering over 15,000 classes each week.

This means finding a unique selling point has to be a top priority for any prospective studio owner. Electro Muscle Stimulation (EMS) training is helping many to do just that.

The potential for integrating an EMS service is vast. Facilities can choose to provide a bespoke EMS offering, market it as an additional package or marry it with other services.

Time to get on board
With the London Boutique Studio Report showing the EMS market grew in value by 281 per cent in the last five years, the potential for prospective studio owners is huge.

The secret to success lies in offering a service that is unique, innovative and effective. EMS is extremely versatile, bringing clear results, all in a time-efficient, accessible and innovative manner. There’s never been a better time to get on board.

Case study
E-Pulsive - Bespoke EMS boutique studio
Mario Kaspers, CEO
Kaspers has studios in the US and UK

E-Pulsive is a personal training boutique studio, running EMS sessions in South Kensington.

When initially set up, the E-Pulsive service concentrated on mobile at-home training, growing organically until it was viable to set up in a studio space. The brand is now a favoured partner for the rich and famous, training everyone from Victoria's Secret models to well-known actors and maximising this exposure through social media.

Mario Kaspers, CEO, E-Pulsive Ltd, explains, "People lead busy lives. They don’t have the time to spend three hours in the gym, but long for the physical benefits of having done so.

"Our clients want a quick solution. That is what makes EMS training so appealing. They can get in and out in 20 minutes but are guaranteed visible results – from weight-loss to strength improvements and muscle toning.

"We currently run a studio in New York City called EPulse Fitness and one in Dallas called Ninety20 and with the success we’re seeing here in the UK, the potential for growth is great"

"When you see the incredible progress EMS brings, you can’t help but talk about it – our business has gone from strength to strength through word of mouth.

"We currently run studios in New York City and Dallas, and with the success we’re seeing here in the UK, the potential for growth is great.

"Our current focus is to set up a franchise model for the business and to expand our network of top trainers and clients.”

For more information and to book a free EMS trial session, visit: www.be-a-first-mover.com.

EMS sessions are short, but produce visible results – from weight loss to strength improvements and muscle toning
Case study
Tribal - Sport, health and performance studio
Paul Roberts says EMS appeals to many of his clients

Tribal is a training facility based in Chertsey. Specialists in endurance sports coaching and health transformations, the team’s client base consists mostly of professionals and business owners training for health transformation and endurance sports such as cycling, swimming, running and triathlon.

Since introducing EMS to their original coaching service over six months ago, the business has dramatically increased profitability. The team has attracted new clients with EMS, and, approximately 50 per cent of existing clients have added EMS to their training week. They are now looking to expand further.

Paul Roberts, head coach and owner of Tribal discusses the successes with EMS, saying: “EMS is the perfect complement to our studio. The broad-spectrum benefits of EMS appeal to a large cross-section of our clients. One of our main client groups, the endurance athletes, rarely values the importance of investing time in strength training – preferring to focus on logging miles over any athletic development.

"With EMS, athletes can easily make the time for a weekly strength session that focuses on movement quality and gives a complete muscle contraction, inclusive of their fast-twitch muscle fibres" - Paul Roberts, head coach and owner

“Injury rates are high in endurance sports because of the repetitive nature of the activity and the athletes rarely decide to move well, before they move often. With EMS, athletes can easily make the time for a weekly strength session that focuses on movement quality and gives a complete muscle contraction, inclusive of their fast-twitch muscle fibres.

“Many of our guys are simply never exposed to the use of these dormant fibres and their functionality is increased significantly in a short period of time. Our clients are seeing the results of this first-hand, with personal best performances and improved recovery and mobility.

“With so much interest in such a short time frame, we’re confident we’ll double our EMS delivery over the coming months.”

Case study
ARC Active - EMS Personal Training Studio
Tina Copp has seen EMS drastically aid rehabilitation

Arc Active, in Bridgwater, offers EMS training for weight loss, body transformation, muscle building and injury rehab.

Working closely with their parallel chiropractic business, Arc Active has built a huge client base through rehab referrals and clear success stories. They are now looking to develop specific 10-minute injury rehab EMS programmes that focus on treating the injured area and give clients an introduction to the training method in order to build confidence.

Tina Copp, business owner, Arc Active says: “EMS technology is helping to bridge the gap between effective rehabilitation and injury prevention, and training for muscle toning, weight-loss and strength.

"We’ve grown a large proportion of our client base through referrals from our chiropractic business. After just one session, they feel the physical benefits of EMS to the point where they no longer need regular chiropractic treatment." Tina Copp, business owner

“We’ve grown a large proportion of our client base through referrals from our chiropractic business. It works. Even after just one session, they feel the physical benefits of EMS to the point where they no longer need regular chiropractic treatment.

“For example, one of our clients had injured her knee and walking was painful. All other gym workouts were putting too much strain on the joints and subsequently she gained lots of weight from being immobile.

“Since using EMS, her knee has fully recovered, she’s off her pain medications and has lost 17 inches off her body. We’ve shown so many people the power of EMS. Ninety per cent of clients sign up to a full course after just the first session. It’s an amazing retention tool.”

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: www.miha-bodytec.com

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, ...
Salt therapy products
Flooring
Digital
Lockers
Cryotherapy
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Salt therapy products
Flooring
Digital
Lockers
Cryotherapy
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

latest fit tech news

Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
More fit tech news
features

Promotional feature: miha Bodytech

EMS training is having a major impact on the studio and gym market and being used by athletes, celebrities and also for rehabilitation. We talk to a select group of studio owners to hear how they’re maximising the versatility of this type of training

Published in Health Club Management 2019 issue 8

The UK boutique fitness market is rapidly expanding - in London alone, there are currently 278 studios, offering over 15,000 classes each week.

This means finding a unique selling point has to be a top priority for any prospective studio owner. Electro Muscle Stimulation (EMS) training is helping many to do just that.

The potential for integrating an EMS service is vast. Facilities can choose to provide a bespoke EMS offering, market it as an additional package or marry it with other services.

Time to get on board
With the London Boutique Studio Report showing the EMS market grew in value by 281 per cent in the last five years, the potential for prospective studio owners is huge.

The secret to success lies in offering a service that is unique, innovative and effective. EMS is extremely versatile, bringing clear results, all in a time-efficient, accessible and innovative manner. There’s never been a better time to get on board.

Case study
E-Pulsive - Bespoke EMS boutique studio
Mario Kaspers, CEO
Kaspers has studios in the US and UK

E-Pulsive is a personal training boutique studio, running EMS sessions in South Kensington.

When initially set up, the E-Pulsive service concentrated on mobile at-home training, growing organically until it was viable to set up in a studio space. The brand is now a favoured partner for the rich and famous, training everyone from Victoria's Secret models to well-known actors and maximising this exposure through social media.

Mario Kaspers, CEO, E-Pulsive Ltd, explains, "People lead busy lives. They don’t have the time to spend three hours in the gym, but long for the physical benefits of having done so.

"Our clients want a quick solution. That is what makes EMS training so appealing. They can get in and out in 20 minutes but are guaranteed visible results – from weight-loss to strength improvements and muscle toning.

"We currently run a studio in New York City called EPulse Fitness and one in Dallas called Ninety20 and with the success we’re seeing here in the UK, the potential for growth is great"

"When you see the incredible progress EMS brings, you can’t help but talk about it – our business has gone from strength to strength through word of mouth.

"We currently run studios in New York City and Dallas, and with the success we’re seeing here in the UK, the potential for growth is great.

"Our current focus is to set up a franchise model for the business and to expand our network of top trainers and clients.”

For more information and to book a free EMS trial session, visit: www.be-a-first-mover.com.

EMS sessions are short, but produce visible results – from weight loss to strength improvements and muscle toning
Case study
Tribal - Sport, health and performance studio
Paul Roberts says EMS appeals to many of his clients

Tribal is a training facility based in Chertsey. Specialists in endurance sports coaching and health transformations, the team’s client base consists mostly of professionals and business owners training for health transformation and endurance sports such as cycling, swimming, running and triathlon.

Since introducing EMS to their original coaching service over six months ago, the business has dramatically increased profitability. The team has attracted new clients with EMS, and, approximately 50 per cent of existing clients have added EMS to their training week. They are now looking to expand further.

Paul Roberts, head coach and owner of Tribal discusses the successes with EMS, saying: “EMS is the perfect complement to our studio. The broad-spectrum benefits of EMS appeal to a large cross-section of our clients. One of our main client groups, the endurance athletes, rarely values the importance of investing time in strength training – preferring to focus on logging miles over any athletic development.

"With EMS, athletes can easily make the time for a weekly strength session that focuses on movement quality and gives a complete muscle contraction, inclusive of their fast-twitch muscle fibres" - Paul Roberts, head coach and owner

“Injury rates are high in endurance sports because of the repetitive nature of the activity and the athletes rarely decide to move well, before they move often. With EMS, athletes can easily make the time for a weekly strength session that focuses on movement quality and gives a complete muscle contraction, inclusive of their fast-twitch muscle fibres.

“Many of our guys are simply never exposed to the use of these dormant fibres and their functionality is increased significantly in a short period of time. Our clients are seeing the results of this first-hand, with personal best performances and improved recovery and mobility.

“With so much interest in such a short time frame, we’re confident we’ll double our EMS delivery over the coming months.”

Case study
ARC Active - EMS Personal Training Studio
Tina Copp has seen EMS drastically aid rehabilitation

Arc Active, in Bridgwater, offers EMS training for weight loss, body transformation, muscle building and injury rehab.

Working closely with their parallel chiropractic business, Arc Active has built a huge client base through rehab referrals and clear success stories. They are now looking to develop specific 10-minute injury rehab EMS programmes that focus on treating the injured area and give clients an introduction to the training method in order to build confidence.

Tina Copp, business owner, Arc Active says: “EMS technology is helping to bridge the gap between effective rehabilitation and injury prevention, and training for muscle toning, weight-loss and strength.

"We’ve grown a large proportion of our client base through referrals from our chiropractic business. After just one session, they feel the physical benefits of EMS to the point where they no longer need regular chiropractic treatment." Tina Copp, business owner

“We’ve grown a large proportion of our client base through referrals from our chiropractic business. It works. Even after just one session, they feel the physical benefits of EMS to the point where they no longer need regular chiropractic treatment.

“For example, one of our clients had injured her knee and walking was painful. All other gym workouts were putting too much strain on the joints and subsequently she gained lots of weight from being immobile.

“Since using EMS, her knee has fully recovered, she’s off her pain medications and has lost 17 inches off her body. We’ve shown so many people the power of EMS. Ninety per cent of clients sign up to a full course after just the first session. It’s an amazing retention tool.”

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: www.miha-bodytec.com

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features