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App analysis: Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Published in Fit Tech 2021 issue 2

What is the SLT Group Community Portal?
SLT Group Community is a virtual online community where users can interact with one another and find vital services in the local community. These services include: adult weight management, smoking cessation, mental health and wellbeing, physical health and more.

Through the SLT Group Community portal users can connect with like-minded people with similar barriers to physical activity and join specific groups such as mental wellbeing support, diabetes support, cardiac health support and pre- and post-natal support, to name a few.

The community can connect users in new ways and help each other through their own health and wellbeing. They can create new and fun opportunities to improve their own health and wellbeing, simply by connecting and communicating with one another.

The portal also allows users to connect with other support networks run by our trusted partners, such as One Life Suffolk. All of the support groups have dedicated and qualified health professionals on hand to answer questions and users can share experiences with others. A problem shared is a problem halved.

How does this fit with SLT’s #thecompleteyou app?
Our community portal is an addition to the #thecompleteyou app – we’ve harnessed the power of our already successful #thecompleteyou app to bring users a new way of interacting, learning and improving their health, wellbeing and education all in one place.

The original #thecompleteyou app was a facility-based app but the community bolt-on is aimed at anyone wanting to become physically active both outside and inside our facilities.

Our #thecompleteyou app is now split between our facility members portal and the new community portal. We’re utilising the traditional model to still actively engage our members using the site-specific portals within #thecompleteyou. Meanwhile, the community portal enables users to sign up and access free content, community groups, local like-minded people and more. Users can also upgrade to our PRO service which includes additional nutritional support and home workouts.

How did the Community Portal come about?
The SLT Group Community is an idea that was discussed before the pandemic, to help our local community become more physically active in and around their community. We understand that many inactive populations do not feel comfortable setting foot in a fitness facility, so the community app was a way for people to interact, engage and participate in physical activity and wellbeing activities from home or in a community setting. When the first lockdown was put in place, it became apparent very quickly that this app was needed sooner and so it was implemented during the first part of lockdown.

How was the app designed?
The app was developed by Virtuagym. We have now been working with them for a number of years and see them as a trusted and successful partner.

The two pronged approach of the facility-based portal and community portal allows us to interact with our current paying facility members and also to begin to reach the wider community. The mobile strategy allows us to engage with users across the county. Our community portal allows us to reach those people who perhaps need extra support in making positive lifestyle changes.

What features help to bring people together?
The virtual online community is where users can interact with one another and find vital services in the local community. Users can connect with people who have similar barriers to physical activity and they can join specific groups such as mental wellbeing support, diabetes support, cardiac health support, pre- and post-natal support, and more.

Users can create new and fun opportunities to improve their own health and wellbeing, simply by connecting and communicating with one another. The portal also allows users to connect with other support networks run by our trusted partners. All of the support groups have dedicated and qualified health professionals on hand to answer questions and users can share experiences with others.

What are your goals for the app?
The aim of the app is to grow it nationally to encourage other local communities to get involved. We also want to grow our health partnerships and incorporate others into the app so that it can become the one stop shop for all health, wellbeing and education for the nation.

Photo: SLT Group
Matt Stebbings is community education manager at SLT
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Anantharaman Pattabiraman

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We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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We’ve found 90 per cent of Withings users continue to regularly use their scales after one year and 50 per cent regularly continue using them after 10 years

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Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

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features

App analysis: Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Published in Fit Tech 2021 issue 2

What is the SLT Group Community Portal?
SLT Group Community is a virtual online community where users can interact with one another and find vital services in the local community. These services include: adult weight management, smoking cessation, mental health and wellbeing, physical health and more.

Through the SLT Group Community portal users can connect with like-minded people with similar barriers to physical activity and join specific groups such as mental wellbeing support, diabetes support, cardiac health support and pre- and post-natal support, to name a few.

The community can connect users in new ways and help each other through their own health and wellbeing. They can create new and fun opportunities to improve their own health and wellbeing, simply by connecting and communicating with one another.

The portal also allows users to connect with other support networks run by our trusted partners, such as One Life Suffolk. All of the support groups have dedicated and qualified health professionals on hand to answer questions and users can share experiences with others. A problem shared is a problem halved.

How does this fit with SLT’s #thecompleteyou app?
Our community portal is an addition to the #thecompleteyou app – we’ve harnessed the power of our already successful #thecompleteyou app to bring users a new way of interacting, learning and improving their health, wellbeing and education all in one place.

The original #thecompleteyou app was a facility-based app but the community bolt-on is aimed at anyone wanting to become physically active both outside and inside our facilities.

Our #thecompleteyou app is now split between our facility members portal and the new community portal. We’re utilising the traditional model to still actively engage our members using the site-specific portals within #thecompleteyou. Meanwhile, the community portal enables users to sign up and access free content, community groups, local like-minded people and more. Users can also upgrade to our PRO service which includes additional nutritional support and home workouts.

How did the Community Portal come about?
The SLT Group Community is an idea that was discussed before the pandemic, to help our local community become more physically active in and around their community. We understand that many inactive populations do not feel comfortable setting foot in a fitness facility, so the community app was a way for people to interact, engage and participate in physical activity and wellbeing activities from home or in a community setting. When the first lockdown was put in place, it became apparent very quickly that this app was needed sooner and so it was implemented during the first part of lockdown.

How was the app designed?
The app was developed by Virtuagym. We have now been working with them for a number of years and see them as a trusted and successful partner.

The two pronged approach of the facility-based portal and community portal allows us to interact with our current paying facility members and also to begin to reach the wider community. The mobile strategy allows us to engage with users across the county. Our community portal allows us to reach those people who perhaps need extra support in making positive lifestyle changes.

What features help to bring people together?
The virtual online community is where users can interact with one another and find vital services in the local community. Users can connect with people who have similar barriers to physical activity and they can join specific groups such as mental wellbeing support, diabetes support, cardiac health support, pre- and post-natal support, and more.

Users can create new and fun opportunities to improve their own health and wellbeing, simply by connecting and communicating with one another. The portal also allows users to connect with other support networks run by our trusted partners. All of the support groups have dedicated and qualified health professionals on hand to answer questions and users can share experiences with others.

What are your goals for the app?
The aim of the app is to grow it nationally to encourage other local communities to get involved. We also want to grow our health partnerships and incorporate others into the app so that it can become the one stop shop for all health, wellbeing and education for the nation.

Photo: SLT Group
Matt Stebbings is community education manager at SLT
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
interview

Mathieu Letombe

We’ve found 90 per cent of Withings users continue to regularly use their scales after one year and 50 per cent regularly continue using them after 10 years

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
interview

Kilian Saekel

A-Champs is a platform that delivers sports science-based programmes and games through interactive sensor pods that come with light, sound and vibration

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
More features
Technogym
Technogym