marketing news & features
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for
international expansion.
news •
18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises
advice on fitness, nutrition and mental wellness in one seamless experience.
news •
05 Apr 2024
Now mental health is the number one reason people join health clubs, do teams need a grounding in counselling? We ask the experts
HCM issue 3 2024
Which health and fitness operators have the greatest brand awareness among consumers? Liz Terry reports on the latest insights from Kantar
HCM issue 2 2024
Paul Bedford discusses the ‘double-edged sword’ of the growing trend for strength training, and his ambitions for the health and fitness sector
HCM issue 2 2024
As franchise business Orangetheory Fitness merges with Self Esteem Brands, its CEO tells Kate Cracknell about plans to expand to 10,000 units globally
HCM issue 2 2024
The creator of the UK Leisure Framework explains how he developed the concept and the impact it’s having
HCM issue 1 2024
How can we authentically harness the power of love to support our teams, bond with our customers and amplify success? Kath Hudson asks the experts
HCM issue 1 2024
The legendary and much-loved CEO has forged a stellar career in finance and development, creating facilities that are changing lives and driving regeneration. She talks to Kate Cracknell
HCM issue 1 2024
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcase
HCM issue 12 2023
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness
market in 2024, the market for wellness is being driven by consumers taking more control of
their health.
news •
24 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a
supporting consumer marketing push.
news •
05 Jan 2024
Creating great fitness spaces requires product knowledge, inspiration and an understanding of the psychology of exercise. We ask the experts about their creative process
HCM issue 11 2023
Using research that revealed three key pillars for cardio exercisers,
Life Fitness has created its greatest-ever console: the Discover SE4
HCM issue 11 2023
From in-app communications to AI-created workout plans, health club management software providers discuss their latest innovations
HCM issue 11 2023
The entrepreneurial founder of Move Technologies Group talks about creating MoveGB and the tech-based health-focused ventures that have followed
HCM issue 11 2023
As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity
HCM issue 11 2023
The founder of Myzone and one of the fitness industry’s most visionary entrepreneurs talks to Kath Hudson about how he deals with adversity
HCM issue 10 2023
With the sector’s widespread view that the UK government’s new physical activity and sport strategy lacks vision, Martyn Allison dissects the finer details, while industry thought leaders also comment
HCM issue 9 2023
The A-lister has joined growing operator Pvolve to work on product development, marketing and programming strategy as it launches its global franchising model
HCM issue 8 2023
Staying in touch with lapsed members can reboot engagement and ultimately participation, but how can operators navigate the hurdles of GDPR?
HCM issue 9 2023
A new Quest mystery shopping initiative reveals how operators could do better when handling communications with hard-to-reach groups
HCM issue 9 2023
A new breed of health clubs is emerging with joining rules that include invitation-only and referral, with some requiring medical and training assessments, as Kath Hudson discovers
HCM issue 8 2023
US health clubs and studios can quickly grow their business with better access to capital. Mindbody’s senior VP of payments tells us more
HCM issue 7 2023
How can operators tap into growing and more diverse Pilates market segments by changing the way they connect with people?
HCM issue 7 2023
The market for health and fitness franchises has been growing strongly for the last 20 years, to the point where it's now a substantial part of the sector, drawing in substantial investment and scaling rapidly. Kath Hudson looks at how centralised systems and a mature business model underpin success.
HCM Handbook 2023
David Minton reports on how to make the industry welcoming to the trans community, and talks to Ryan Lanji who has created a burgeoning scene in London which grew out of lockdown sessions.
HCM Handbook 2023
Sport England research reveals how men enjoy physical activity more than women
HCM issue 6 2023
With research proving the efficacy of gentler exercise modalities, we ask our experts if they think the slow exercise trend is here to stay
HCM issue 6 2023
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial
indoor cycles, power meters and cycle computers.
news •
03 Jul 2023
Orbit4 is a leading FitTech brand that provides gym operators with a comprehensive software solution ...
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...