digital fitness news & features
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming
the first budget gym operator to offer its members a hybrid club-in-club option.
news •
27 Jul 2021
With interminable lockdowns and media scare stories that people would stay with digital or outdoor workouts, it has been an edgy time for the fitness industry. However, nothing can compare to the gym experience according to Les Mills CEO, Phillip Mills, who reviews the stats
HCM Handbook 2021
Digital fitness content provider Wexer is launching a new wellness resource on its
connected Web
Player.
news •
21 Jul 2021
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a
strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM issue 7 2021
Empowered Brands has strengthened its leadership team with the appointment
of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM issue 7 2021
iFIT Health & Fitness has acquired Sweat, the popular, female-focused fitness platform set up in
2015 by Australian fitness trainer and entrepreneur Kayla Itsines and co-founder Tobi Pearce.
news •
14 Jul 2021
Digital fitness coaching firm Asensei has released an API platform which allows developers of
connected fitness products and apps to add motion capture and real-time connected coaching to
their products.
news •
13 Jul 2021
The Great Outdoor Gym Company (TGO) has launched a digital fitness platform.
news •
07 Jul 2021
A new digital fitness platform looks to offer fitness instructors, coaches and influencers a regular
income stream by providing them with subscribers and a dedicated "fan base".
news •
03 Jul 2021
Fifty-eight percent of US households have a smartwatch or fitness tracker, and 39 per cent of
consumers own one personally.
news •
03 Jul 2021
The Beachbody Company Group has completed a three-way merger with connected fitness
specialist
Myx Fitness Holdings and Forest Road Acquisition, a special purpose acquisition company.
news •
30 Jun 2021
Technogym has launched a new app featuring an AI-powered digital coach.
news •
24 Jun 2021
A new digital fitness platform delivering live, virtually optimised personal training has sold out all of
its available memberships in a day.
news •
20 Jun 2021
Life Fitness has signed a partnership deal with digital coaching tech specialist Pear Sports.
news •
18 Jun 2021
Everyone Active has expanded its digital fitness platform, Everyone on Demand, with the addition of
four new content partners.
news •
16 Jun 2021
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to
iFIT
Health & Fitness.
news •
14 Jun 2021
HCM understands that Fitness International, which operates more than 700 health clubs under the LA Fitness,
Esporta Fitness and City Sports Club brands, is launching a new digital fitness platform.
news •
13 May 2021
ABC Fitness Solutions is the latest supplier to launch a service to help operators cater to the
increasing demand for hybrid membership models.
news •
01 May 2021
In spite of the boom in home workouts, research indicates consumers can’t wait to get back to the gym, with digital acting as a funnel for new members, says Phillip Mills
HCM issue 3 2021
A new digital fitness platform has combined a digital exercise offering with online dating features
which allow users to meet workout partners and find a 'fitness companion'.
news •
30 Mar 2021
A new digital fitness platform provides the social aspect of a boutique studio at
home.
news •
11 Mar 2021
A new report shows how the pandemic is shifting consumer behaviours in fitness, sport
and physical
activity – and how those changes are likely to be permanent when it comes to the
consumption of
goods and digital services.
news •
11 Mar 2021
Digital fitness platform NEOU has launched an on-demand service in Portuguese.
news •
02 Mar 2021
Myzone explains how its digital experience can help gyms and studios get back on track
HCM issue 2 2021
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software
provider WeFitter.
news •
18 Feb 2021
The team behind a new digital service which allows users to transform any space into a
workout area, say it has been designed to change the way virtual fitness is delivered to
consumers.
news •
09 Feb 2021
The late Stephen Tharrett explores the US member journey in the age of COVID-19
HCM issue 1 2021
Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention
Fit Tech issue 1 2021
Les Mills has launched a suite of digital solutions to help clubs expand their reach in the booming online fitness space
Fit Tech issue 1 2021
FunXtion and GoodLife Fitness collaborated to help Canadians stay fit in the gym and at home
Fit Tech issue 1 2021
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