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Icon rebrands as iFIT Health & Fitness

By
Icon Health & Fitness has rebranded and changed its corporate name to iFIT
iFIT owns four brands – Freemotion, NordicTrack, ProForm and iFIT
Move reflects the group's move to delivering "personalised connected fitness experiences"
The iFIT platform currently has more than five million members in 120 countries

Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.

The company owns four brands – commercial equipment specialist Freemotion, two at-home fitness brands (NordicTrack and ProForm) and iFIT, a digital fitness platform.

Over the past 24 months – and especially through the pandemic – the company has focused on making its iFIT platform central to its operations.

At the end of 2020, its commercial fitness arm, Freemotion, launched its new 22 Series cardio line, which is designed to work in sync with the iFIT platform, using auto-adjusting technology to control the equipment's movements to match on-screen coaching. Similar technology is used across both the NordicTrack and ProForm equipment lines.

The move was seen as being part of a strategy to create an omnichannel fitness service around the iFIT platform and the combination of club-based and at-home fitness equipment.

iFIT currently has more than five million members in 120 countries.

According to Scott Watterson, founder, chair and CEO, the rebrand reflects the group's move to delivering personalised, connected health and fitness experiences.

“We're elevating the name of our operating system to become our global corporate name,” Watterson said.

“This name-change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.

"As the category pioneer, iFIT defined what it means to have a truly interactive fitness experience, at home, in the gym, or on the go."

In late 2019, just months before the start of the COVID-19 pandemic, iFIT secured growth equity investment worth US$200m, in order to accelerate its growth plans.

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FIT TECH News

Icon rebrands as iFIT Health & Fitness

By
Icon Health & Fitness has rebranded and changed its corporate name to iFIT
iFIT owns four brands – Freemotion, NordicTrack, ProForm and iFIT
Move reflects the group's move to delivering "personalised connected fitness experiences"
The iFIT platform currently has more than five million members in 120 countries

Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.

The company owns four brands – commercial equipment specialist Freemotion, two at-home fitness brands (NordicTrack and ProForm) and iFIT, a digital fitness platform.

Over the past 24 months – and especially through the pandemic – the company has focused on making its iFIT platform central to its operations.

At the end of 2020, its commercial fitness arm, Freemotion, launched its new 22 Series cardio line, which is designed to work in sync with the iFIT platform, using auto-adjusting technology to control the equipment's movements to match on-screen coaching. Similar technology is used across both the NordicTrack and ProForm equipment lines.

The move was seen as being part of a strategy to create an omnichannel fitness service around the iFIT platform and the combination of club-based and at-home fitness equipment.

iFIT currently has more than five million members in 120 countries.

According to Scott Watterson, founder, chair and CEO, the rebrand reflects the group's move to delivering personalised, connected health and fitness experiences.

“We're elevating the name of our operating system to become our global corporate name,” Watterson said.

“This name-change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.

"As the category pioneer, iFIT defined what it means to have a truly interactive fitness experience, at home, in the gym, or on the go."

In late 2019, just months before the start of the COVID-19 pandemic, iFIT secured growth equity investment worth US$200m, in order to accelerate its growth plans.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite of products. The feature will ...
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial equipment. ...
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, ...
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Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform ...
At-home pilates reformer brand Frame Fitness has secured a US$5m seed financing round led by Mark Mastrov, founder and former ...
Amazon has made a major move to grab itself a bigger share of the digital fitness and wellness market, by ...
Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of inspiring teenage girls to get ...
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Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
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