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Icon rebrands as iFIT Health & Fitness

By
Icon Health & Fitness has rebranded and changed its corporate name to iFIT
iFIT owns four brands – Freemotion, NordicTrack, ProForm and iFIT
Move reflects the group's move to delivering "personalised connected fitness experiences"
The iFIT platform currently has more than five million members in 120 countries

Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.

The company owns four brands – commercial equipment specialist Freemotion, two at-home fitness brands (NordicTrack and ProForm) and iFIT, a digital fitness platform.

Over the past 24 months – and especially through the pandemic – the company has focused on making its iFIT platform central to its operations.

At the end of 2020, its commercial fitness arm, Freemotion, launched its new 22 Series cardio line, which is designed to work in sync with the iFIT platform, using auto-adjusting technology to control the equipment's movements to match on-screen coaching. Similar technology is used across both the NordicTrack and ProForm equipment lines.

The move was seen as being part of a strategy to create an omnichannel fitness service around the iFIT platform and the combination of club-based and at-home fitness equipment.

iFIT currently has more than five million members in 120 countries.

According to Scott Watterson, founder, chair and CEO, the rebrand reflects the group's move to delivering personalised, connected health and fitness experiences.

“We're elevating the name of our operating system to become our global corporate name,” Watterson said.

“This name-change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.

"As the category pioneer, iFIT defined what it means to have a truly interactive fitness experience, at home, in the gym, or on the go."

In late 2019, just months before the start of the COVID-19 pandemic, iFIT secured growth equity investment worth US$200m, in order to accelerate its growth plans.

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Icon rebrands as iFIT Health & Fitness

By
Icon Health & Fitness has rebranded and changed its corporate name to iFIT
iFIT owns four brands – Freemotion, NordicTrack, ProForm and iFIT
Move reflects the group's move to delivering "personalised connected fitness experiences"
The iFIT platform currently has more than five million members in 120 countries

Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.

The company owns four brands – commercial equipment specialist Freemotion, two at-home fitness brands (NordicTrack and ProForm) and iFIT, a digital fitness platform.

Over the past 24 months – and especially through the pandemic – the company has focused on making its iFIT platform central to its operations.

At the end of 2020, its commercial fitness arm, Freemotion, launched its new 22 Series cardio line, which is designed to work in sync with the iFIT platform, using auto-adjusting technology to control the equipment's movements to match on-screen coaching. Similar technology is used across both the NordicTrack and ProForm equipment lines.

The move was seen as being part of a strategy to create an omnichannel fitness service around the iFIT platform and the combination of club-based and at-home fitness equipment.

iFIT currently has more than five million members in 120 countries.

According to Scott Watterson, founder, chair and CEO, the rebrand reflects the group's move to delivering personalised, connected health and fitness experiences.

“We're elevating the name of our operating system to become our global corporate name,” Watterson said.

“This name-change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.

"As the category pioneer, iFIT defined what it means to have a truly interactive fitness experience, at home, in the gym, or on the go."

In late 2019, just months before the start of the COVID-19 pandemic, iFIT secured growth equity investment worth US$200m, in order to accelerate its growth plans.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first budget gym operator to offer ...
Digital fitness platform Fiit has launched an interactive fitness app for the UK market, which is capable of creating a ...
Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks to launch its robotically-assisted resistance training ...
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iFIT Health & Fitness has acquired Sweat, the popular, female-focused fitness platform set up in 2015 by Australian fitness trainer ...
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Physiotherapists, fitness coaches and other physical health practitioners will be offered access to leading motion analysis technology normally only available ...
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