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FIT TECH News

Icon rebrands as iFIT Health & Fitness

By
Icon Health & Fitness has rebranded and changed its corporate name to iFIT
iFIT owns four brands – Freemotion, NordicTrack, ProForm and iFIT
Move reflects the group's move to delivering "personalised connected fitness experiences"
The iFIT platform currently has more than five million members in 120 countries

Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.

The company owns four brands – commercial equipment specialist Freemotion, two at-home fitness brands (NordicTrack and ProForm) and iFIT, a digital fitness platform.

Over the past 24 months – and especially through the pandemic – the company has focused on making its iFIT platform central to its operations.

At the end of 2020, its commercial fitness arm, Freemotion, launched its new 22 Series cardio line, which is designed to work in sync with the iFIT platform, using auto-adjusting technology to control the equipment's movements to match on-screen coaching. Similar technology is used across both the NordicTrack and ProForm equipment lines.

The move was seen as being part of a strategy to create an omnichannel fitness service around the iFIT platform and the combination of club-based and at-home fitness equipment.

iFIT currently has more than five million members in 120 countries.

According to Scott Watterson, founder, chair and CEO, the rebrand reflects the group's move to delivering personalised, connected health and fitness experiences.

“We're elevating the name of our operating system to become our global corporate name,” Watterson said.

“This name-change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.

"As the category pioneer, iFIT defined what it means to have a truly interactive fitness experience, at home, in the gym, or on the go."

In late 2019, just months before the start of the COVID-19 pandemic, iFIT secured growth equity investment worth US$200m, in order to accelerate its growth plans.

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EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson ...
Technogym Biocircuit
Technogym
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Read more
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trade associations
On demand
Salt therapy products
Lockers/interior design
Management software
25-26 Sep 2022
Bespoke, San Francisco, United States

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Icon rebrands as iFIT Health & Fitness

By
Icon Health & Fitness has rebranded and changed its corporate name to iFIT
iFIT owns four brands – Freemotion, NordicTrack, ProForm and iFIT
Move reflects the group's move to delivering "personalised connected fitness experiences"
The iFIT platform currently has more than five million members in 120 countries

Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.

The company owns four brands – commercial equipment specialist Freemotion, two at-home fitness brands (NordicTrack and ProForm) and iFIT, a digital fitness platform.

Over the past 24 months – and especially through the pandemic – the company has focused on making its iFIT platform central to its operations.

At the end of 2020, its commercial fitness arm, Freemotion, launched its new 22 Series cardio line, which is designed to work in sync with the iFIT platform, using auto-adjusting technology to control the equipment's movements to match on-screen coaching. Similar technology is used across both the NordicTrack and ProForm equipment lines.

The move was seen as being part of a strategy to create an omnichannel fitness service around the iFIT platform and the combination of club-based and at-home fitness equipment.

iFIT currently has more than five million members in 120 countries.

According to Scott Watterson, founder, chair and CEO, the rebrand reflects the group's move to delivering personalised, connected health and fitness experiences.

“We're elevating the name of our operating system to become our global corporate name,” Watterson said.

“This name-change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.

"As the category pioneer, iFIT defined what it means to have a truly interactive fitness experience, at home, in the gym, or on the go."

In late 2019, just months before the start of the COVID-19 pandemic, iFIT secured growth equity investment worth US$200m, in order to accelerate its growth plans.

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At-home rower maker Hydrow is one of the latest connected-fitness companies to announce staff cuts. The tech company which won ...
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises ...
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using ...
A solution dubbed the 'world’s highest quality motion capture system' could help sports scientists, personal trainers and other professionals working ...
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger ...
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Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the ...
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Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). ...
Strava and Oura have teamed up to provide users with a more integrated service between the two systems. Oura members ...
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