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NEOU launched into the Brazilian market with on-demand service in Portuguese

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Digital fitness platform NEOU has launched an on-demand service in Portuguese.

It is the first of a number of non-English language instruction services the company plans to launch as part of an international expansion strategy.

Portuguese was chosen as it is the official language spoken in Brazil – home to a booming fitness market.

One of the largest wellness markets in South America, it is expected that fitness-related revenues in Brazil will reach US$506m during 2021.

Following the launch of the Portuguese-language services, NEOU will introduce Spanish and Mandarin later this year.

The classes available through the "non-English content" will include strength, yoga, and bootcamp, with plans to extend into other fitness genres in the future.

"We're excited about the opportunity to enter new international markets," says Nathan Forster, CEO, and founder. "Offering multi-language content will enable us to expand our reach as we continue to make high-quality fitness and wellness more accessible."

US-based NEOU offers live streaming and on-demand wellness content and experiences generated by more than 100 studios and instructors.

The content is available from any phone, tablet, computer, or TV.

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NEOU launched into the Brazilian market with on-demand service in Portuguese

By

Digital fitness platform NEOU has launched an on-demand service in Portuguese.

It is the first of a number of non-English language instruction services the company plans to launch as part of an international expansion strategy.

Portuguese was chosen as it is the official language spoken in Brazil – home to a booming fitness market.

One of the largest wellness markets in South America, it is expected that fitness-related revenues in Brazil will reach US$506m during 2021.

Following the launch of the Portuguese-language services, NEOU will introduce Spanish and Mandarin later this year.

The classes available through the "non-English content" will include strength, yoga, and bootcamp, with plans to extend into other fitness genres in the future.

"We're excited about the opportunity to enter new international markets," says Nathan Forster, CEO, and founder. "Offering multi-language content will enable us to expand our reach as we continue to make high-quality fitness and wellness more accessible."

US-based NEOU offers live streaming and on-demand wellness content and experiences generated by more than 100 studios and instructors.

The content is available from any phone, tablet, computer, or TV.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
A new at-home fitness app will enable friends, communities, and coaches to remotely work out together using live video links. ...
Fitness tech firm Therabody has expanded into a new area of wellness with the launch of a new compression recovery ...
Les Mills has come up with an ingenious solution to get around the pandemic travel bans, which threatened a long ...
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m. Precor will ...
A new digital fitness platform has combined a digital exercise offering with online dating features which allow users to meet ...
Sport:80, a developer of cloud-based sport management software, has launched a club management system to help governing bodies and grassroots ...
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