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NEOU launched into the Brazilian market with on-demand service in Portuguese

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Digital fitness platform NEOU has launched an on-demand service in Portuguese.

It is the first of a number of non-English language instruction services the company plans to launch as part of an international expansion strategy.

Portuguese was chosen as it is the official language spoken in Brazil – home to a booming fitness market.

One of the largest wellness markets in South America, it is expected that fitness-related revenues in Brazil will reach US$506m during 2021.

Following the launch of the Portuguese-language services, NEOU will introduce Spanish and Mandarin later this year.

The classes available through the "non-English content" will include strength, yoga, and bootcamp, with plans to extend into other fitness genres in the future.

"We're excited about the opportunity to enter new international markets," says Nathan Forster, CEO, and founder. "Offering multi-language content will enable us to expand our reach as we continue to make high-quality fitness and wellness more accessible."

US-based NEOU offers live streaming and on-demand wellness content and experiences generated by more than 100 studios and instructors.

The content is available from any phone, tablet, computer, or TV.

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NEOU launched into the Brazilian market with on-demand service in Portuguese

By

Digital fitness platform NEOU has launched an on-demand service in Portuguese.

It is the first of a number of non-English language instruction services the company plans to launch as part of an international expansion strategy.

Portuguese was chosen as it is the official language spoken in Brazil – home to a booming fitness market.

One of the largest wellness markets in South America, it is expected that fitness-related revenues in Brazil will reach US$506m during 2021.

Following the launch of the Portuguese-language services, NEOU will introduce Spanish and Mandarin later this year.

The classes available through the "non-English content" will include strength, yoga, and bootcamp, with plans to extend into other fitness genres in the future.

"We're excited about the opportunity to enter new international markets," says Nathan Forster, CEO, and founder. "Offering multi-language content will enable us to expand our reach as we continue to make high-quality fitness and wellness more accessible."

US-based NEOU offers live streaming and on-demand wellness content and experiences generated by more than 100 studios and instructors.

The content is available from any phone, tablet, computer, or TV.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
At-home fitness giant Peloton said it is "troubled" by the US Consumer Product Safety Commission's (CPSC) decision to urge consumers ...
At-home fitness startup Tempo is believed to be in the latter stages of finalising a US$100m cash injection from Japanese ...
A new at-home fitness app will enable friends, communities, and coaches to remotely work out together using live video links. ...
Fitness tech firm Therabody has expanded into a new area of wellness with the launch of a new compression recovery ...
Les Mills has come up with an ingenious solution to get around the pandemic travel bans, which threatened a long ...
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m. Precor will ...
A new digital fitness platform has combined a digital exercise offering with online dating features which allow users to meet ...
Sport:80, a developer of cloud-based sport management software, has launched a club management system to help governing bodies and grassroots ...
Fitness tech startup Motosumo has secured a Series A funding round, which it will use to expand and develop its ...
Prince Harry, The Duke of Sussex has become the first chief impact officer of US-based coaching and mental health firm ...
Myzone CEO, Dave Wright, has announced the launch of MZ-Switch, a mobile heart rate monitor which can now sit on ...
A three-year-old-boy has died of the injuries he sustained in an accident involving a Peloton Tread+ running machine. No details ...
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