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FIT TECH News

NEOU launched into the Brazilian market with on-demand service in Portuguese

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Digital fitness platform NEOU has launched an on-demand service in Portuguese.

It is the first of a number of non-English language instruction services the company plans to launch as part of an international expansion strategy.

Portuguese was chosen as it is the official language spoken in Brazil – home to a booming fitness market.

One of the largest wellness markets in South America, it is expected that fitness-related revenues in Brazil will reach US$506m during 2021.

Following the launch of the Portuguese-language services, NEOU will introduce Spanish and Mandarin later this year.

The classes available through the "non-English content" will include strength, yoga, and bootcamp, with plans to extend into other fitness genres in the future.

"We're excited about the opportunity to enter new international markets," says Nathan Forster, CEO, and founder. "Offering multi-language content will enable us to expand our reach as we continue to make high-quality fitness and wellness more accessible."

US-based NEOU offers live streaming and on-demand wellness content and experiences generated by more than 100 studios and instructors.

The content is available from any phone, tablet, computer, or TV.

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NEOU launched into the Brazilian market with on-demand service in Portuguese

By

Digital fitness platform NEOU has launched an on-demand service in Portuguese.

It is the first of a number of non-English language instruction services the company plans to launch as part of an international expansion strategy.

Portuguese was chosen as it is the official language spoken in Brazil – home to a booming fitness market.

One of the largest wellness markets in South America, it is expected that fitness-related revenues in Brazil will reach US$506m during 2021.

Following the launch of the Portuguese-language services, NEOU will introduce Spanish and Mandarin later this year.

The classes available through the "non-English content" will include strength, yoga, and bootcamp, with plans to extend into other fitness genres in the future.

"We're excited about the opportunity to enter new international markets," says Nathan Forster, CEO, and founder. "Offering multi-language content will enable us to expand our reach as we continue to make high-quality fitness and wellness more accessible."

US-based NEOU offers live streaming and on-demand wellness content and experiences generated by more than 100 studios and instructors.

The content is available from any phone, tablet, computer, or TV.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Everyone Active has expanded its digital fitness platform, Everyone on Demand, with the addition of four new content partners. The ...
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness. The ...
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following a deal struck with Stripe ...
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The latest update to the system ...
The combining of physical and digital has been playing an important role in membership-based fitness businesses, according to a new ...
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and mind workouts, designed to "expand the ...
HCM understands that Fitness International, which operates more than 700 health clubs under the LA Fitness, Esporta Fitness and City ...
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every month since the start of ...
Fit tech firm Vaha is launching its interactive fitness mirror into the UK home fitness market. Vaha has been developed ...
Hussle has secured a deal to become the selected fitness partner of digital banking app Revolut. Revolut has around 3.6 ...
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we ...
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities ...
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