GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Get Fit Tech
digital magazine
features

Supplier showcase: Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Published in Fit Tech 2021 issue 1

GoodLife Fitness, Canada’s largest fitness company, which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, in order to introduce innovative digital solutions including a custom branded app with branded virtual classes and training programmes. The partnership between Goodlife and Funxtion also extends to ongoing planning with the team around digital innovation, strategy and connectivity moving forwards.

GoodLife and FunXtion had been working together to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure members could have access to a robust selection of digital content. GoodLife also created GoodLifeAtHome, to provide members and everyone in Canada with access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.

“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing the best combined live and digital experience possible for our members, whether they are working out in our clubs or at home,” said Sander van den Born, chief marketing and technology officer, GoodLife Fitness. “Whilst many of our members have returned to our clubs, some are still unable or unwilling to return to a physical venue. This investment in a digital extension of our in-club offer is helping us maintain a connection with this part of our membership.”

The app also enables seamless on-boarding of new members, class booking, workout and training plans, and touchless club access. Future iterations will include in-app payments and day pass purchase. In addition, members are able to track performance and activity progress, connect with their personal trainer or the club at any time and engage via the club’s activity social wall. The branded in-club enhancements also provide a workout creator and content library, business analytics and a class scheduler.

“We wanted to develop a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.

To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.

Ernst De Neef, CEO of FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”

To find out more, visit: www.funxtion.com or www.goodlifefitness.com

"Our new app enables seamless onboarding of new members, class booking, workout and training plans"
Sander van den Born, Goodlife

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention

Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
interview

Robotic muscles

We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body

Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Collect wind power as you move

Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
interview

Rodrigo Jesus, Salus Optima

The result is a powerful, holistic data-driven, outcome-focused, highly personalised application that helps people to achieve their goals and deal with the natural day-to-day problems
interview

Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains

Staying sticky

Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
people

Kevin Dawidowicz

President, CoachMePlus
Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
Editor's letter

Big (fit) tech

We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service

Virtual wellbeing check

Feelings of pressure, isolation and performance anxiety are commonly experienced by athletes, however it isn’t always easy for clubs to identify those who are struggling. Richard Lucas, founder of GoVox, explains how technology can help
interview

Will Ahmed, Whoop

Whoop is taking wearable technology to the next level, providing deeper insights into individuals’ physiology and enabling optimised training. Founder and CEO Will Ahmed talks to Steph Eaves about the importance of personalised feedback
interview

Forme Life: Trent Ward & Yves Béhar

I think the big ‘a-ha’ moment was when we had the idea that a mirror would be the best way for somebody to learn
interview

Digital ecosystem

The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation
interview

Paul Bowman, Wexer

The future of fitness is hybrid, says the CEO of Wexer. He shares his thoughts on why and how the industry should embrace this change

Fighting COVID-19

In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system. Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions
people

Ian Mullane

Founder, Keepme
Using predictive and machine learning models, operators can hyper-personalise engagement
people

Patrick Lucey

VP of AI, Stats Perform
We can capture tracking data from historical videos, enabling us to do large scale comparisons of players, such as Michael Jordan, across eras
interview

Sharon Hegarty, Samsung

We envisage a world where someone’s smart home can support their fitness regime
Featured supplier: Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Featured supplier: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Pendex | Workout
Pendex
Personalised workouts delivered. Read more
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Technogym: Fitness equipment
Spa software
ResortSuite: Spa software
Exercise equipment
Power Plate: Exercise equipment
Featured supplier: Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Featured supplier: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Pendex | Workout
Pendex
Personalised workouts delivered. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Technogym: Fitness equipment
Spa software
ResortSuite: Spa software
Exercise equipment
Power Plate: Exercise equipment

latest news

Hussle has secured a deal to become the selected fitness partner of digital banking app Revolut. Revolut has around 3.6 ...
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking a deal with the US ...
ABC Fitness Solutions is the latest supplier to launch a service to help operators cater to the increasing demand for ...
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador ...
Sports equipment and apparel giant Adidas has revealed plans to produce a mycelium leather version of its classic Stan Smith ...
Fitbit is introducing stress management tools to millions of its users by bringing them to its activity trackers for the ...
At-home fitness giant Peloton said it is "troubled" by the US Consumer Product Safety Commission's (CPSC) decision to urge consumers ...
At-home fitness startup Tempo is believed to be in the latter stages of finalising a US$100m cash injection from Japanese ...
A new at-home fitness app will enable friends, communities, and coaches to remotely work out together using live video links. ...
Fitness tech firm Therabody has expanded into a new area of wellness with the launch of a new compression recovery ...
Les Mills has come up with an ingenious solution to get around the pandemic travel bans, which threatened a long ...
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m. Precor will ...
More news
features

Supplier showcase: Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Published in Fit Tech 2021 issue 1

GoodLife Fitness, Canada’s largest fitness company, which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, in order to introduce innovative digital solutions including a custom branded app with branded virtual classes and training programmes. The partnership between Goodlife and Funxtion also extends to ongoing planning with the team around digital innovation, strategy and connectivity moving forwards.

GoodLife and FunXtion had been working together to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure members could have access to a robust selection of digital content. GoodLife also created GoodLifeAtHome, to provide members and everyone in Canada with access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.

“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing the best combined live and digital experience possible for our members, whether they are working out in our clubs or at home,” said Sander van den Born, chief marketing and technology officer, GoodLife Fitness. “Whilst many of our members have returned to our clubs, some are still unable or unwilling to return to a physical venue. This investment in a digital extension of our in-club offer is helping us maintain a connection with this part of our membership.”

The app also enables seamless on-boarding of new members, class booking, workout and training plans, and touchless club access. Future iterations will include in-app payments and day pass purchase. In addition, members are able to track performance and activity progress, connect with their personal trainer or the club at any time and engage via the club’s activity social wall. The branded in-club enhancements also provide a workout creator and content library, business analytics and a class scheduler.

“We wanted to develop a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.

To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.

Ernst De Neef, CEO of FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”

To find out more, visit: www.funxtion.com or www.goodlifefitness.com

"Our new app enables seamless onboarding of new members, class booking, workout and training plans"
Sander van den Born, Goodlife

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention

Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
interview

Robotic muscles

We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body

Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Collect wind power as you move

Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
interview

Rodrigo Jesus, Salus Optima

We recognise that we can digitise most of the coaching experience, but we also recognise that the human in the loop is irreplaceable
interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains

Staying sticky

Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
people

Kevin Dawidowicz

President, CoachMePlus
Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
FIBO Exhibition
FIBO Exhibition