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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
features

Supplier showcase: Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Published in Fit Tech 2021 issue 1

GoodLife Fitness, Canada’s largest fitness company, which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, in order to introduce innovative digital solutions including a custom branded app with branded virtual classes and training programmes. The partnership between Goodlife and Funxtion also extends to ongoing planning with the team around digital innovation, strategy and connectivity moving forwards.

GoodLife and FunXtion had been working together to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure members could have access to a robust selection of digital content. GoodLife also created GoodLifeAtHome, to provide members and everyone in Canada with access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.

“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing the best combined live and digital experience possible for our members, whether they are working out in our clubs or at home,” said Sander van den Born, chief marketing and technology officer, GoodLife Fitness. “Whilst many of our members have returned to our clubs, some are still unable or unwilling to return to a physical venue. This investment in a digital extension of our in-club offer is helping us maintain a connection with this part of our membership.”

The app also enables seamless on-boarding of new members, class booking, workout and training plans, and touchless club access. Future iterations will include in-app payments and day pass purchase. In addition, members are able to track performance and activity progress, connect with their personal trainer or the club at any time and engage via the club’s activity social wall. The branded in-club enhancements also provide a workout creator and content library, business analytics and a class scheduler.

“We wanted to develop a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.

To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.

Ernst De Neef, CEO of FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”

To find out more, visit: www.funxtion.com or www.goodlifefitness.com

"Our new app enables seamless onboarding of new members, class booking, workout and training plans"
Sander van den Born, Goodlife

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Featured supplier: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
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Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
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 Red Light Rising: Red Light Therapy
Featured supplier: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Pendex | Workout
Pendex
Personalised workouts delivered. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Spa software
ResortSuite: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Exercise equipment
Power Plate: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy

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features

Supplier showcase: Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Published in Fit Tech 2021 issue 1

GoodLife Fitness, Canada’s largest fitness company, which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, in order to introduce innovative digital solutions including a custom branded app with branded virtual classes and training programmes. The partnership between Goodlife and Funxtion also extends to ongoing planning with the team around digital innovation, strategy and connectivity moving forwards.

GoodLife and FunXtion had been working together to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure members could have access to a robust selection of digital content. GoodLife also created GoodLifeAtHome, to provide members and everyone in Canada with access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.

“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing the best combined live and digital experience possible for our members, whether they are working out in our clubs or at home,” said Sander van den Born, chief marketing and technology officer, GoodLife Fitness. “Whilst many of our members have returned to our clubs, some are still unable or unwilling to return to a physical venue. This investment in a digital extension of our in-club offer is helping us maintain a connection with this part of our membership.”

The app also enables seamless on-boarding of new members, class booking, workout and training plans, and touchless club access. Future iterations will include in-app payments and day pass purchase. In addition, members are able to track performance and activity progress, connect with their personal trainer or the club at any time and engage via the club’s activity social wall. The branded in-club enhancements also provide a workout creator and content library, business analytics and a class scheduler.

“We wanted to develop a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.

To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.

Ernst De Neef, CEO of FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”

To find out more, visit: www.funxtion.com or www.goodlifefitness.com

"Our new app enables seamless onboarding of new members, class booking, workout and training plans"
Sander van den Born, Goodlife

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
interview

Rodrigo Jesus, Salus Optima

We recognise that we can digitise most of the coaching experience, but we also recognise that the human in the loop is irreplaceable
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention
interview

Robotic muscles

We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body

Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more
interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
people

Kevin Dawidowicz

President, CoachMePlus
Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Virtual wellbeing check

Feelings of pressure, isolation and performance anxiety are commonly experienced by athletes, however it isn’t always easy for clubs to identify those who are struggling. Richard Lucas, founder of GoVox, explains how technology can help
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains

Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Collect wind power as you move

Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd