GoodLife Fitness, Canada’s largest fitness company, which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, in order to introduce innovative digital solutions including a custom branded app with branded virtual classes and training programmes. The partnership between Goodlife and Funxtion also extends to ongoing planning with the team around digital innovation, strategy and connectivity moving forwards.
GoodLife and FunXtion had been working together to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure members could have access to a robust selection of digital content. GoodLife also created GoodLifeAtHome, to provide members and everyone in Canada with access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.
“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing the best combined live and digital experience possible for our members, whether they are working out in our clubs or at home,” said Sander van den Born, chief marketing and technology officer, GoodLife Fitness. “Whilst many of our members have returned to our clubs, some are still unable or unwilling to return to a physical venue. This investment in a digital extension of our in-club offer is helping us maintain a connection with this part of our membership.”
The app also enables seamless on-boarding of new members, class booking, workout and training plans, and touchless club access. Future iterations will include in-app payments and day pass purchase. In addition, members are able to track performance and activity progress, connect with their personal trainer or the club at any time and engage via the club’s activity social wall. The branded in-club enhancements also provide a workout creator and content library, business analytics and a class scheduler.
“We wanted to develop a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.
To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.
Ernst De Neef, CEO of FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”
To find out more, visit: www.funxtion.com or www.goodlifefitness.com
