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features

Supplier showcase: Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Published in Fit Tech 2021 issue 1

GoodLife Fitness, Canada’s largest fitness company, which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, in order to introduce innovative digital solutions including a custom branded app with branded virtual classes and training programmes. The partnership between Goodlife and Funxtion also extends to ongoing planning with the team around digital innovation, strategy and connectivity moving forwards.

GoodLife and FunXtion had been working together to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure members could have access to a robust selection of digital content. GoodLife also created GoodLifeAtHome, to provide members and everyone in Canada with access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.

“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing the best combined live and digital experience possible for our members, whether they are working out in our clubs or at home,” said Sander van den Born, chief marketing and technology officer, GoodLife Fitness. “Whilst many of our members have returned to our clubs, some are still unable or unwilling to return to a physical venue. This investment in a digital extension of our in-club offer is helping us maintain a connection with this part of our membership.”

The app also enables seamless on-boarding of new members, class booking, workout and training plans, and touchless club access. Future iterations will include in-app payments and day pass purchase. In addition, members are able to track performance and activity progress, connect with their personal trainer or the club at any time and engage via the club’s activity social wall. The branded in-club enhancements also provide a workout creator and content library, business analytics and a class scheduler.

“We wanted to develop a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.

To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.

Ernst De Neef, CEO of FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”

To find out more, visit: www.funxtion.com or www.goodlifefitness.com

"Our new app enables seamless onboarding of new members, class booking, workout and training plans"
Sander van den Born, Goodlife

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
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The UK's largest annual trade event dedicated to physical activity, health, and performance...
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
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Digital
Cryotherapy
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08-10 Oct 2024
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features

Supplier showcase: Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Published in Fit Tech 2021 issue 1

GoodLife Fitness, Canada’s largest fitness company, which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, in order to introduce innovative digital solutions including a custom branded app with branded virtual classes and training programmes. The partnership between Goodlife and Funxtion also extends to ongoing planning with the team around digital innovation, strategy and connectivity moving forwards.

GoodLife and FunXtion had been working together to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure members could have access to a robust selection of digital content. GoodLife also created GoodLifeAtHome, to provide members and everyone in Canada with access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.

“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing the best combined live and digital experience possible for our members, whether they are working out in our clubs or at home,” said Sander van den Born, chief marketing and technology officer, GoodLife Fitness. “Whilst many of our members have returned to our clubs, some are still unable or unwilling to return to a physical venue. This investment in a digital extension of our in-club offer is helping us maintain a connection with this part of our membership.”

The app also enables seamless on-boarding of new members, class booking, workout and training plans, and touchless club access. Future iterations will include in-app payments and day pass purchase. In addition, members are able to track performance and activity progress, connect with their personal trainer or the club at any time and engage via the club’s activity social wall. The branded in-club enhancements also provide a workout creator and content library, business analytics and a class scheduler.

“We wanted to develop a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.

To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.

Ernst De Neef, CEO of FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”

To find out more, visit: www.funxtion.com or www.goodlifefitness.com

"Our new app enables seamless onboarding of new members, class booking, workout and training plans"
Sander van den Born, Goodlife

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features