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features

Supplier showcase: Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Published in Fit Tech 2021 issue 1

GoodLife Fitness, Canada’s largest fitness company, which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, in order to introduce innovative digital solutions including a custom branded app with branded virtual classes and training programmes. The partnership between Goodlife and Funxtion also extends to ongoing planning with the team around digital innovation, strategy and connectivity moving forwards.

GoodLife and FunXtion had been working together to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure members could have access to a robust selection of digital content. GoodLife also created GoodLifeAtHome, to provide members and everyone in Canada with access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.

“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing the best combined live and digital experience possible for our members, whether they are working out in our clubs or at home,” said Sander van den Born, chief marketing and technology officer, GoodLife Fitness. “Whilst many of our members have returned to our clubs, some are still unable or unwilling to return to a physical venue. This investment in a digital extension of our in-club offer is helping us maintain a connection with this part of our membership.”

The app also enables seamless on-boarding of new members, class booking, workout and training plans, and touchless club access. Future iterations will include in-app payments and day pass purchase. In addition, members are able to track performance and activity progress, connect with their personal trainer or the club at any time and engage via the club’s activity social wall. The branded in-club enhancements also provide a workout creator and content library, business analytics and a class scheduler.

“We wanted to develop a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.

To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.

Ernst De Neef, CEO of FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”

To find out more, visit: www.funxtion.com or www.goodlifefitness.com

"Our new app enables seamless onboarding of new members, class booking, workout and training plans"
Sander van den Born, Goodlife

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Get Fit Tech
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features

Supplier showcase: Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Published in Fit Tech 2021 issue 1

GoodLife Fitness, Canada’s largest fitness company, which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, in order to introduce innovative digital solutions including a custom branded app with branded virtual classes and training programmes. The partnership between Goodlife and Funxtion also extends to ongoing planning with the team around digital innovation, strategy and connectivity moving forwards.

GoodLife and FunXtion had been working together to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure members could have access to a robust selection of digital content. GoodLife also created GoodLifeAtHome, to provide members and everyone in Canada with access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.

“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing the best combined live and digital experience possible for our members, whether they are working out in our clubs or at home,” said Sander van den Born, chief marketing and technology officer, GoodLife Fitness. “Whilst many of our members have returned to our clubs, some are still unable or unwilling to return to a physical venue. This investment in a digital extension of our in-club offer is helping us maintain a connection with this part of our membership.”

The app also enables seamless on-boarding of new members, class booking, workout and training plans, and touchless club access. Future iterations will include in-app payments and day pass purchase. In addition, members are able to track performance and activity progress, connect with their personal trainer or the club at any time and engage via the club’s activity social wall. The branded in-club enhancements also provide a workout creator and content library, business analytics and a class scheduler.

“We wanted to develop a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.

To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.

Ernst De Neef, CEO of FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”

To find out more, visit: www.funxtion.com or www.goodlifefitness.com

"Our new app enables seamless onboarding of new members, class booking, workout and training plans"
Sander van den Born, Goodlife

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
interview

Rodrigo Jesus, Salus Optima

We recognise that we can digitise most of the coaching experience, but we also recognise that the human in the loop is irreplaceable
interview

Robotic muscles

We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body

Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home

Virtual wellbeing check

Feelings of pressure, isolation and performance anxiety are commonly experienced by athletes, however it isn’t always easy for clubs to identify those who are struggling. Richard Lucas, founder of GoVox, explains how technology can help
Editor's letter

Big (fit) tech

We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
interview

Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life

Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention

Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
people

Kevin Dawidowicz

President, CoachMePlus
Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection
Venueserve UK Ltd
Venueserve UK Ltd