Maintaining a consistent member experience across a growing health and fitness brand can
prove challenging.
There’s nothing quite like discovering a product that creates a huge impact in our life.
After all, isn’t that what we’re all searching for?
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
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latest news
upmysport – the platform for booking recommended local sport and fitness instructors –
has announced a successful seed round of fundraising totalling £1m as it bids to ramp up
its online and mobile offerings.
Nuffield Health has secured an exclusive tie-up with the recently-released Microsoft Band
to produce a series of workouts for wearable tech users on the move.
Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative
hub made up of health and fitness experts that will drive development of products and
classes.
One of the world’s leading technology entrepreneurs died last week (1 May) from severe
head trauma after slipping on a treadmill while on holiday, according to Mexican officials.
MyFitnessPal, the health and fitness tracking app which boasts 85 million users, has today
(5 May) launched a new upgrade aimed at helping fitness enthusiasts move beyond step-
counting and take their wellness regimes to the next level.
Pulse has appointed Paul Shinners as director of
interactive products to spearhead the company’s
expansion into the interactive fitness market.
Technology giant Microsoft has made its long-awaited entrance into the UK wearable
technology sector with the launch of the fitness-focused Microsoft Band.
The rapid advance of technology is democratising fitness, giving consumers more choice
than ever before and leaving businesses facing difficult dilemmas, says new Pure Gym CEO
Humphrey Cobbold.
Wearable technology start up, FirstV1sion, is
seeking to raise €2.5m (£1.8m, $2.6m) on
crowdfunding platform, BackToTheFuture for its T-
shirt with a camera embedded in the chest capable
of delivering broadcast-quality video.
Apple’s new smartwatch will not be the instant “silver bullet” to destroy health clubs as
some have predicted, rather it will be the subsequent refinement of the product which will
have the biggest impact, according to leading industry analyst Bryan O’Rourke.
Health club operators and suppliers must take urgent action if they are to capitalise on the
opportunities afforded by fitness technology, according to a team of industry experts.
Apple has finally unveiled its new smartwatch collection, which will range from US$349
(€324, £231) to US$17,000 (€15,800, £11,300) and is being hailed as a game-changer
for the wearable tech sector.
Stinky armpits in gyms could soon be a thing of the past if Google is able to bring its
latest patent to fruition.
Cardiologists who have developed a new formula to predict the likelihood of death based
on a treadmill test, say fitness was the single most powerful indicator of death and
survival, trumping important variables such as diabetes and family history.
We’ve had smartwatches, smart glasses and even smart shoes. Now the humble skipping
rope is the latest age-old object to be reinvigorated as a fitness-focused piece of wearable
technology, with not one, but two companies currently crowdfunding to bring skipping
ropes into the 21st century.
PayasUgym, the online gym pass provider, is trialling a programme that will see private
gyms receive GP-referred patients and help tackle the UK’s inactivity epidemic.
Wearable technology pioneers will launch the next generation of sports and fitness devices
at next month’s Wearable Technology Show, which takes place from 10-11 March at
ExCeL in London.
Nike has continued its realignment with the fitness software market through a long-awaited link up with Apple HealthKit and a ...
Fitbit activity trackers are to be used to measure exercise levels for a new study which
aims to use the data to help calculate a patient’s recovery time from spine surgery.
Sportswear giant Under Armour has made a major play into the fitness tracking sector,
acquiring popular apps Endomondo and MyFitnessPal.
A fast-growing virtual marketing tour developed by Google has the potential to transform
the way leisure facilities like health clubs and spas attract new customers.
David Lloyd Leisure (DLL) fired the starter pistol on its new Immersive Fitness offering last
week, teaming up with creator Les Mills to launch the new range of group cycling
workouts.
A newly-launched fitness app aims to help busy mums stay in shape and restore body
confidence by offering a range of specialised workouts.
European health and beauty online booking platform Wahanda has acquired an app
development consultancy called Lemon Labs as part of a strategic focus on becoming a
mobile-first company.
features
Editor's letter
Big (fit) tech
We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
Virtual wellbeing check
Feelings of pressure, isolation and performance anxiety are
commonly experienced by athletes, however it isn’t always easy for
clubs to identify those who are struggling. Richard Lucas, founder
of GoVox, explains how technology can help
Fit Tech Leadership Report
Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains
Collect wind power as you move
Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
Sky x Fiit
Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more
people
Devi Mahadevia
Facebook director of sports and fitness partnerships
“With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service”
Staying sticky
Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
interview
Rodrigo Jesus, Salus Optima
“Everything we do is evidence based and scientifically proven. Our technology is grounded in science and we have dozens of scientists and experts who collaborate with us in human performance”
Clubs without walls
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
Digital retention top performers
Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention
interview
Blurring the lines
Les Mills has launched a suite of digital solutions to help gyms
future-proof by expanding their reach in the booming online fitness
space, while complementing their live offerings. Steph Eaves talks
to Les Mills International’s CMO Anna Henwood to find out more
interview
Preston Lewis, Black Box VR
“Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life”