GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Venueserve UK Ltd
Venueserve UK Ltd
Venueserve UK Ltd
Get Fit Tech
digital magazine
News

Not all fitness content is equal

By
During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
– Tony Ali, UK Country Manager

With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

In the past, we’ve used content as a distraction to stop members from thinking about their workouts. We put TVs on treadmills, then expected our members to come in, turn on the entertainment, and work out. We hoped – and we believed – that “entertainment” was going to deliver a great experience.

“We now know that entertainment is not enough,” begins Tony Ali, UK Country Manager for Freemotion Fitness. “What we’re trying to do at Freemotion – and what we must continue doing as an industry – is drive engagement and connection, not distraction, through content.”

So, how can this be achieved?

“We live in a world of content, but not all content is equal,” says Ali. “To truly engage members long-term, content must be both interactive and educational. It should be more than an “instruction video” or a “follow along” and it needs to be meaningful, adding clear value to the member’s workout and fitness journey.”

The unique style of virtual coaching provided by iFit – along with the interactive, auto-adjusting technology of the Freemotion equipment which controls the speed, incline/decline, and/or resistance in sync with the coach's commands and on-screen terrain – is what separates the 22 SERIES from other content-driven cardio equipment.

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights. They describe the purpose behind the workout and how the user will progress with each session. They share interesting information about the workout location and genuinely interact with the environment they’re in. Combined, this unique, interactive, and immersive experience makes the user feel as though they’re actually inside the workout, living every footstep or pedal stroke; completely immersed and fully engaged.

By mimicking those true-to-life interactions, iFit workouts build deeper connections with members to keep them motivated and coming back for more. Better still, as iFit workouts can be completed in the gym on the 22 SERIES or at home through the iFit app or the member’s own iFit-powered equipment, this provides operators with the perfect solution to “stay connected” with members, both during the pandemic and in the years ahead.

The 22 SERIES features industry-leading products including the REFLEX™ Treadmill, Incline Trainer, and CoachBike™ and will be available from late 2020. To learn more, visit: www.freemotionfitness.com/22-series

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a project to measure stress ...
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates ...
Therabody has secured strategic investment from more than 100 superstars across sport, music and the entertainment industry. Among the 100 ...
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter. The partnership will look to ...
Brawn, the recently-launched strength training app has launched virtual leaderboards for its users across the UK and Canada. The new ...
The team behind a new digital service which allows users to transform any space into a workout area, say it ...
Launched recently, YogiFi is being marketed as the world's first smart yoga mat. YogiFi Series-1 (Pro) delivers personalised yoga sessions ...
A new online fitness platform is looking to establish itself as the first to focus solely on strength training. Set ...
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the ...
Les Mills has launched a new digital content solution to support health and fitness operators in engaging their members outside ...
Digital fitness content provider Wexer has launched its new software development kit (SDK), which allows the virtual fitness content hosted ...
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution ...
Audio fitness app Auro has been named as the Official Training Partner for the Winter Run 2021. The virtual event ...
Goldman Sachs is leading a US$65m financing round in Echelon Fitness – a sign it believes the at-home fitness market ...
Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and include it as ...
In a surprise move, Peloton – which finished its last financial quarter with US$2bn cash in the bank – has ...
Mad Dogg Athletics, the company which created the Spinning bikes, has sued Peloton Interactive for patent infringement. A suit, filed ...
Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to ...
UneeQ, a United States and New Zealand-based digital human company, has worked with mental wellbeing platform Mentemia to transform famous ...
Les Mills On Demand has been named as the "Best At-home Workout" award for 2020 by USA Today, the internationally ...
The Fitness Industry Technology Council (FITC) has launched its inaugural Fitness Technology Innovation Awards. Looking to celebrate fitness tech innovations ...
How Will Fitness Evolve In 2021? Uscreen is the premier video monetization platform on a mission to enable fitness entrepreneurs, ...
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a ...
Strava has raised US$110m in a Series F financing round led by TCV and Sequoia Capital. Other investors taking part ...
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
Management software
fibodo Limited: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Technogym: Fitness equipment
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Management software
fibodo Limited: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Technogym: Fitness equipment

features

Sky x Fiit

Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention

Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position

Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
Editor's letter

Big (fit) tech

We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
interview

Robotic muscles

We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body

Staying sticky

Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn

Virtual wellbeing check

Feelings of pressure, isolation and performance anxiety are commonly experienced by athletes, however it isn’t always easy for clubs to identify those who are struggling. Richard Lucas, founder of GoVox, explains how technology can help
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more
More features
News

Not all fitness content is equal

By
During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
– Tony Ali, UK Country Manager

With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

In the past, we’ve used content as a distraction to stop members from thinking about their workouts. We put TVs on treadmills, then expected our members to come in, turn on the entertainment, and work out. We hoped – and we believed – that “entertainment” was going to deliver a great experience.

“We now know that entertainment is not enough,” begins Tony Ali, UK Country Manager for Freemotion Fitness. “What we’re trying to do at Freemotion – and what we must continue doing as an industry – is drive engagement and connection, not distraction, through content.”

So, how can this be achieved?

“We live in a world of content, but not all content is equal,” says Ali. “To truly engage members long-term, content must be both interactive and educational. It should be more than an “instruction video” or a “follow along” and it needs to be meaningful, adding clear value to the member’s workout and fitness journey.”

The unique style of virtual coaching provided by iFit – along with the interactive, auto-adjusting technology of the Freemotion equipment which controls the speed, incline/decline, and/or resistance in sync with the coach's commands and on-screen terrain – is what separates the 22 SERIES from other content-driven cardio equipment.

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights. They describe the purpose behind the workout and how the user will progress with each session. They share interesting information about the workout location and genuinely interact with the environment they’re in. Combined, this unique, interactive, and immersive experience makes the user feel as though they’re actually inside the workout, living every footstep or pedal stroke; completely immersed and fully engaged.

By mimicking those true-to-life interactions, iFit workouts build deeper connections with members to keep them motivated and coming back for more. Better still, as iFit workouts can be completed in the gym on the 22 SERIES or at home through the iFit app or the member’s own iFit-powered equipment, this provides operators with the perfect solution to “stay connected” with members, both during the pandemic and in the years ahead.

The 22 SERIES features industry-leading products including the REFLEX™ Treadmill, Incline Trainer, and CoachBike™ and will be available from late 2020. To learn more, visit: www.freemotionfitness.com/22-series

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a project to measure stress ...
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates ...
Therabody has secured strategic investment from more than 100 superstars across sport, music and the entertainment industry. Among the 100 ...
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter. The partnership will look to ...
Brawn, the recently-launched strength training app has launched virtual leaderboards for its users across the UK and Canada. The new ...
The team behind a new digital service which allows users to transform any space into a workout area, say it ...
Launched recently, YogiFi is being marketed as the world's first smart yoga mat. YogiFi Series-1 (Pro) delivers personalised yoga sessions ...
A new online fitness platform is looking to establish itself as the first to focus solely on strength training. Set ...
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the ...
Les Mills has launched a new digital content solution to support health and fitness operators in engaging their members outside ...
Digital fitness content provider Wexer has launched its new software development kit (SDK), which allows the virtual fitness content hosted ...
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution ...
Venueserve UK Ltd
Venueserve UK Ltd