Fred Fitness – claiming to be the first gym to offer AI-driven, personalised workouts – will make its debut in Santa Monica in January, with plans for rapid expansion via franchising.

Backed by German operator, Clever Fit – which has more than 500 franchised studios in Europe – the concept will use Egym’s Genius technology to deliver customised training plans and real-time guidance to give a PT-style workout. The proprietary AI system will continuously adapt to each member's progress, provide real-time feedback, dynamically adjust workouts and ensure optimal form.

Clever Fit founder, Alfred Enzensberger, says this concept will democratise personal training by giving everyone access to professional-grade workouts, regardless of budget or schedule. On-site trainers will also be available for added support.

"Imagine a personal trainer that not only understands your goals, but also continuously adapts to your progress,” says Enzensberger. “No human trainer can provide this level of precision and personalisation, but this technology can. As the fitness industry moves toward premium services focused on longevity, we aim to make these innovations accessible to everyone, at an affordable price."

The gym will offer a mix of cardio, strength and functional training equipment, with all elements connected through the Fred Fitness App. Influenced by Scandinavian minimalism, the aesthetic has been designed to be modern and inviting.

Philipp Roesch-Schlanderer, CEO of Egym, says: "The launch of Fred Fitness is the culmination of our shared commitment to innovation in the industry."