Therabody has launched eight product innovations and closed a growth equity round with backing reaching US$165m. The investment was led by North Castle Partners, with additional financing from Kevin Hart’s venture capital firm HartBeat Ventures and Rx3 Ventures.
The new product line expands Therabody’s reach across the wellness market and includes upgrades to existing devices as well as new and significant innovations.
The second generation of the percussive therapy device Theragun Pro (£549, US$580) now comes with a EQ-150 motor that is 20 per cent quieter than the previous version. It also has a colour OLED screen that makes application easier for the user. The Theragun Mini (£175, US$186) has also undergone a transformation and is now 20 per cent smaller and 30 per cent lighter. Both connect to Bluetooth to provide the user with customised routines.
Therabody’s new SmartGoggles (£175, US$186) incorporate proprietary technology SmartSense, which uses a biometric heart rate sensor with vibration, heat and massage to enhance relaxation and provide relief for areas of tension. It can also improve sleep quality.
Launching alongside SmartGoggles is TheraMind, which uses science-backed sound therapy content to improve wellbeing across the three areas of focus, relaxation and sleep. TheraMind will integrate with all of Therabody’s connected products in October. TheraCup (£125, US$133) mixes heat, vibration and digitised cupping for localised relief and recovery.
RecoveryTherm Hot & Cold Vibration Knee (US$399, £373 and only available in the US) enhances healing, circulation and rehabilitation around the knee area by combining heat, cold and vibrations. It uses proprietary Cryothermal technology and germanium fabric which emits far infrared light. There is also a Hot Vibration Back & Core version (US$249, £233,) which targets lower back pain and discomfort associated with minor muscle tweaks, injuries and menstrual cramps. It has two levels of heat and three vibration modes.
A user will feel vibrations made by sound waves during a session on the Therabody lounger ($US3,999, £3,748 – currently in the US only) and can transition into a meditative state. Benefits include decreased pain, muscle tension and stress.
Commenting on Therabody’s new product range, Benjamin Nazarian, chief executive officer of Therabody said: “Consumers are focusing on their wellness more than ever. The new additions to our ecosystem not only bring the future of wellbeing to life, but also represent Therabody’s own evolution as we broaden our product portfolio from hardware to biometrics and content to support both the body and the mind.”
