As part of merging its corporate and consumer wellbeing services into Nuffield Health Wellbeing, the Nuffield Health charity is pushing ahead with planned digital innovations to expand its corporate wellness offerings.
Nuffield Health provides services to 1,600 major companies, including half of the FTSE 100 and 40 per cent of the FTSE 250.
Nuffield has recently sought to progress the current format of health assessments and launched a new e-health system in April to make their services more accessible.
“We’ve worked for two years to create one of the biggest shifts in the health assessment arena,” says Dr Andrew Jones, MD of Nuffield Health Wellbeing.
“These products have always represented an in-depth assessment, but only at one point in time. Now Nuffield is shifting from one-off assessments to creating a package of care for an individual’s ongoing needs.”
The new system is set out to cater for individual requirements and will facilitate a new online booking portal to enable users to build up connections with Nuffield advisors and experts.
The charity has developed a HealthScore app too, which gives users the chance to monitor their health and progress in real-time using a smartphone, tablet, desktop or laptop.
“Nuffield HealthScore allows the users to do all sorts of fun things to track their health and wellbeing,” adds Jones.
“Users can access it from any mobile device, there’s a dynamic health score of 1,000, which can go up or down each day depending on their input."
However, despite technological innovation, Jones has also stated that pushing digital products alone will not bring about progression, with a focus also needed on incorporating human interaction into the user journey.
“People still place a high value on face-to-face interaction with our health specialists. That said, I’d say currently three in 10 of our customers like to engage with online platforms, and that figure is growing all the time.”
A full interview with Dr Andrew Jones is available in the May edition of Health Club Management http://www.healthclubmanagement.co.uk/digital/index1.cfm?mag=Health%20Club%20Management&codeid=2958&linktype=homepageHealth Club Management magazine, pp. 34-38.
