Early bird
tickets
available now!
GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
FIT TECH News

Now is the time for whole-body EMS

By

Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.

EMS is not new technology

EMS has been around for centuries. The earliest known use was by the Egyptians over 2,000 years ago, who discovered the electrical properties in fish and used it to treat certain ailments. It wasn’t until the 1970s that EMS was used in physiotherapy, fitness and muscle strengthening and since then, the industry has evolved dramatically.

Today, modern EMS training equipment uses electrical impulses to stimulate muscles causing them to contract harder for longer. The result is a safe, ultra-efficient 20-minute workout that delivers quick, noticeable results in a fraction of the time.

Why is Germany and mainland Europe so far ahead of the UK and the USA?

With miha bodytec’s roots in Germany, it’s not surprising that EMS is an enormously popular training method there. In fact, pre- and post-lockdown EMS studio stats out of Germany showed huge increases in membership sign up. According to figures published by industry body, DSSV, the EMS market in Germany saw the number of standalone EMS studios increasing by 80 to 1,414 at the end of the year, yielding sales of about €180 million. France is one of the fastest growing markets for EMS with BodyHit and Iron BodyFit operating 230 studios between them. In the Paris region alone there are 50 studios from just one operator.

What about the UK?

Positive results weren’t just confined to Germany. EMS personal training is now being made available across the UK at PT studios and via PT home visits. The UK Bodystreet franchise reported a 25% increase in membership last year in the short time they were able to open.

Personal trainers are also seeing incredible results, as EMS gives them a competitive edge. All compelling evidence not just that resurgence will come to those willing to innovate and diversify, but that EMS training can be the boost operators and personal trainers need in a post-lockdown climate.

While the idea of working out in a specialised suit covered in electrodes is still a new concept for many Brits, awareness is steadily increasing. We’re seeing studios open all over the UK including Feel Electric who opened three in the north this year and Surge who have also just opened their third studio in London. The largest operator in France, Iron BodyFit, has just landed in Battersea and plan to open at least ten in their first year. They opened 100 in five years in France and the market is ripe in the UK right now. It’s an exciting time!

Why should the fitness industry pay attention to EMS training?

EMS Training is a great opportunity to differentiate your offering in a crowded fitness market. The kit requires very little space and the low start-up costs alleviate the financial barriers for many PTs and operators. The business model can also be extremely lucrative. High performing EMS studios operate with just 100 people per machine, which is a very achievable target compared to the 500+ members that most studios require to be profitable.

The retention rate is also remarkably high - over than 80%. Backed by years of scientific research, coupled with irrefutable results, clients are quick to hand over their money when the see the results of this specialised form of training. And with sessions lasting just 20 minutes, you can facilitate more clients per hour increasing your earnings dramatically.

What sort of clients is EMS best for?

EMS training is extremely versatile and low impact, making it a perfect form of fitness for virtually anyone. Ideal for anyone looking to re-integrate fitness into their lives, or to begin a fitness journey for the first time now we have come out of lockdown. Beyond the usual body toning and lean muscle development, EMS training is also highly effective for alleviating back pain as it activates deep seated spinal muscles.

Sessions are always one-on-one, maximum one-on-two, so there’s no intimidating gym floor or group exercise studio for people who don’t like the typical gym environment. Similarly, for people still concerned about COVID-safety, it lends itself naturally to social distancing. And for unconditioned or sedentary clients, EMS is low-impact and low-commitment. One 20-minute session once per week is all that’s required for people to see results. For that reason, it’s also a great option for busy professionals who can’t make time for the gym.

On the flip side, EMS can also be a great tool for recreational or elite athletes looking to gain an extra edge in their training. Athletes see an improvement in strength and power as EMS activates fast twitch fibers on impulse and 90% of the muscle bed, all without over stressing the joints.

It can also be effective for older clientele. Despite the well-established benefits of physical activity for older adults, seniors aged 75+ are among the most sedentary of Brits. Most older adults won’t participate in traditional forms of fitness for several reasons: physical limitations, the intimidating atmosphere, the noise levels and the lack of affordable supervision. EMS training removes all these barriers providing an efficient alternative to increase or maintain muscle mass and function. This low-impact workout is accessible, completely safe and scientifically proven to reduce sarcopenia.

Is EMS really as effective as it sounds?

Yes, EMS is scientifically proven and backed by numerous studies that prove that this type of training effectively targets fast twitch muscle fibres, increasing hypotrophy. Results show improvements in speed performance by 30% over a 3-6-week period for elite athletes, as well as advances in maximal strength and jumping power. Elite athletes are using EMS as a safe, compact strength session and highly effective way to increase performance across strength, speed and endurance.

EMS is a well-researched and established technology. Specially structured sessions are always led by a certified trainer to ensure a safe and effective workout. miha bodytec is the only device fully compliant with the requirements of DIN33961-5, the Germany standard for EMS Training.

What’s next for EMS?

The potential market for this sort of training is vast. As evidenced by the growth of EMS all over Europe, the proven model provides fast ROI which in turn, provides the opportunity for rapid expansion. With new players like Iron BodyFit and Feel Electric coming on board every month, the rise of EMS training is really just beginning.

Have you tried EMS? Get in touch for a free demo session.

More fit tech news
Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate more members to reach their ...
news • 09 Jul 2024
A UK-based technology has created a sensor-enabled performance running track with advanced sensors, paired with cameras, to generate real-time data ...
news • 08 Jul 2024
F45 Training has become the first health and fitness operator to make its functional/HIIT group workouts available on Strava, the ...
news • 27 Jun 2024
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris ...
news • 22 Jun 2024
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable custom training programmes, minimise injuries and help ...
news • 11 Jun 2024
After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, Matin Seibold's LifeFit Group reports that it's accelerating ...
More HCM news
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit ...
news • 28 May 2024
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are ...
news • 24 May 2024
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help ...
news • 08 May 2024
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it ...
news • 02 May 2024
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
More fit tech news
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Study Active is a UK leading provider of health & fitness qualifications including Gym Instructing ...
Spa software
Flooring
Salt therapy products
Lockers
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Study Active is a UK leading provider of health & fitness qualifications including Gym Instructing ...
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Spa software
Flooring
Salt therapy products
Lockers
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

features

Innovation

Bio Hacking

Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates
Software

Software update

From in-app communications to AI-created workout plans, health club management software providers tell Steph Eaves about their latest innovations
FIBO launches

The latest fitness product launches from FIBO 2016

We take a look at some of the new products & services launched at FIBO 2016. Log on to fitness-kit.net and type the company name under ‘keyword search’
Activity tracking

Training like a champion

How are elite athletes using activity tracking devices? We speak to Jazmine Butcher, Joanna Rowsell, Mark Beaumont and Cassie Patten to find out how this technology is enhancing their training
Sponsored

Discover Orbit4: The advanced tendering platform for gym operators

Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
Research

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains
Audio Visual

Sight & sound

The audio visual aspect of your club is one of the biggest factors in keeping members motivated and engaged with your offering. So how can you optimise this? We asked four of the top audio visual suppliers in the industry for their tips
Collaboration

Get connected

Sony and Precor are collaborating. Henrik Bengtsson, head of business at Advagym, tells Wendy Golledge about Sony’s latest foray into fitness
Editor’s letter

Health clubs turn to tech to personalise offering

With technology making it ever simpler for consumers to personalise the products they buy, operators will increasingly turn to tech rather than bricks and mortar to deliver individually curated fitness experiences
Research

Functional wearables

A new ultra-thin, stretchable electronic material could be a game changer for wearable tech
Sponsored

Technogym: delivering digital

Four operators share their insights into how Technogym’s Mywellness has transformed their operations, as well as customer and team engagement
Supplier showcase

Wattbike partner on world-first group cycling software

Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
More features
FIT TECH News

Now is the time for whole-body EMS

By

Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.

EMS is not new technology

EMS has been around for centuries. The earliest known use was by the Egyptians over 2,000 years ago, who discovered the electrical properties in fish and used it to treat certain ailments. It wasn’t until the 1970s that EMS was used in physiotherapy, fitness and muscle strengthening and since then, the industry has evolved dramatically.

Today, modern EMS training equipment uses electrical impulses to stimulate muscles causing them to contract harder for longer. The result is a safe, ultra-efficient 20-minute workout that delivers quick, noticeable results in a fraction of the time.

Why is Germany and mainland Europe so far ahead of the UK and the USA?

With miha bodytec’s roots in Germany, it’s not surprising that EMS is an enormously popular training method there. In fact, pre- and post-lockdown EMS studio stats out of Germany showed huge increases in membership sign up. According to figures published by industry body, DSSV, the EMS market in Germany saw the number of standalone EMS studios increasing by 80 to 1,414 at the end of the year, yielding sales of about €180 million. France is one of the fastest growing markets for EMS with BodyHit and Iron BodyFit operating 230 studios between them. In the Paris region alone there are 50 studios from just one operator.

What about the UK?

Positive results weren’t just confined to Germany. EMS personal training is now being made available across the UK at PT studios and via PT home visits. The UK Bodystreet franchise reported a 25% increase in membership last year in the short time they were able to open.

Personal trainers are also seeing incredible results, as EMS gives them a competitive edge. All compelling evidence not just that resurgence will come to those willing to innovate and diversify, but that EMS training can be the boost operators and personal trainers need in a post-lockdown climate.

While the idea of working out in a specialised suit covered in electrodes is still a new concept for many Brits, awareness is steadily increasing. We’re seeing studios open all over the UK including Feel Electric who opened three in the north this year and Surge who have also just opened their third studio in London. The largest operator in France, Iron BodyFit, has just landed in Battersea and plan to open at least ten in their first year. They opened 100 in five years in France and the market is ripe in the UK right now. It’s an exciting time!

Why should the fitness industry pay attention to EMS training?

EMS Training is a great opportunity to differentiate your offering in a crowded fitness market. The kit requires very little space and the low start-up costs alleviate the financial barriers for many PTs and operators. The business model can also be extremely lucrative. High performing EMS studios operate with just 100 people per machine, which is a very achievable target compared to the 500+ members that most studios require to be profitable.

The retention rate is also remarkably high - over than 80%. Backed by years of scientific research, coupled with irrefutable results, clients are quick to hand over their money when the see the results of this specialised form of training. And with sessions lasting just 20 minutes, you can facilitate more clients per hour increasing your earnings dramatically.

What sort of clients is EMS best for?

EMS training is extremely versatile and low impact, making it a perfect form of fitness for virtually anyone. Ideal for anyone looking to re-integrate fitness into their lives, or to begin a fitness journey for the first time now we have come out of lockdown. Beyond the usual body toning and lean muscle development, EMS training is also highly effective for alleviating back pain as it activates deep seated spinal muscles.

Sessions are always one-on-one, maximum one-on-two, so there’s no intimidating gym floor or group exercise studio for people who don’t like the typical gym environment. Similarly, for people still concerned about COVID-safety, it lends itself naturally to social distancing. And for unconditioned or sedentary clients, EMS is low-impact and low-commitment. One 20-minute session once per week is all that’s required for people to see results. For that reason, it’s also a great option for busy professionals who can’t make time for the gym.

On the flip side, EMS can also be a great tool for recreational or elite athletes looking to gain an extra edge in their training. Athletes see an improvement in strength and power as EMS activates fast twitch fibers on impulse and 90% of the muscle bed, all without over stressing the joints.

It can also be effective for older clientele. Despite the well-established benefits of physical activity for older adults, seniors aged 75+ are among the most sedentary of Brits. Most older adults won’t participate in traditional forms of fitness for several reasons: physical limitations, the intimidating atmosphere, the noise levels and the lack of affordable supervision. EMS training removes all these barriers providing an efficient alternative to increase or maintain muscle mass and function. This low-impact workout is accessible, completely safe and scientifically proven to reduce sarcopenia.

Is EMS really as effective as it sounds?

Yes, EMS is scientifically proven and backed by numerous studies that prove that this type of training effectively targets fast twitch muscle fibres, increasing hypotrophy. Results show improvements in speed performance by 30% over a 3-6-week period for elite athletes, as well as advances in maximal strength and jumping power. Elite athletes are using EMS as a safe, compact strength session and highly effective way to increase performance across strength, speed and endurance.

EMS is a well-researched and established technology. Specially structured sessions are always led by a certified trainer to ensure a safe and effective workout. miha bodytec is the only device fully compliant with the requirements of DIN33961-5, the Germany standard for EMS Training.

What’s next for EMS?

The potential market for this sort of training is vast. As evidenced by the growth of EMS all over Europe, the proven model provides fast ROI which in turn, provides the opportunity for rapid expansion. With new players like Iron BodyFit and Feel Electric coming on board every month, the rise of EMS training is really just beginning.

Have you tried EMS? Get in touch for a free demo session.

More fit tech news
Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate more members to reach their ...
news • 09 Jul 2024
A UK-based technology has created a sensor-enabled performance running track with advanced sensors, paired with cameras, to generate real-time data ...
news • 08 Jul 2024
F45 Training has become the first health and fitness operator to make its functional/HIIT group workouts available on Strava, the ...
news • 27 Jun 2024
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris ...
news • 22 Jun 2024
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable custom training programmes, minimise injuries and help ...
news • 11 Jun 2024
After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, Matin Seibold's LifeFit Group reports that it's accelerating ...
More HCM news
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit ...
news • 28 May 2024
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are ...
news • 24 May 2024
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help ...
news • 08 May 2024
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it ...
news • 02 May 2024
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
More fit tech news