Myzone CEO, Dave Wright, has announced the launch of MZ-Switch, a mobile heart rate monitor which can now sit on the wrist or forearm. The new product joins the existing Myzone belt which sits on the sternum.
The interchangeable, waterproof heart rate monitor enables users to continue monitoring their performance when exercising outside and also in the pool.
Myzone's system sees people collecting MEPs – exercise points – and working on their MEP rankings for motivation. This also helps build communities.
Data from MZ Switch is collected in real-time and used to understand work output and recovery, enabling training to develop progression and live results.
The new tech is built off the back of the existing Myzone infrastructure, enabling the company to extend its reach into the wider activity, consumer and wellness markets.
Wright says the new tech is patent-pending and the first interchangeable heart rate monitor of its type in the world.
Heart rate is determined by PPG sensors which scan the microvascular system. Myzone says huge investment has gone into ensuring readings are clinically accurate.
Although Myzone already has an MZ watch, this only displays data from the chest-mounted heart rate monitor, it doesn't collect it as MZ Switch does.
The new device was introduced to the trade on 18 March and will go live globally on 24 March 2020 with a global media launch.