Londoners are being encouraged to participate in physical activity with the launch of an app which distributes rewards for taking part.
The app uses geo-fencing technology, which recognises whether app-users are attending a certain class, and then offers them a reward based on their participation in that session.
From this month, classes and projects run by EMDP, London Youth and Access Sport will use the tech and log the people taking part.
The app was developed by healthy lifestyle company Bounts, and funded by London Sport and the Greater London Authority as “part of a wider drive to digitise the sport sector”.
Initial findings from the app’s trial period will be revealed during London Sport’s Sport 2.0 – The Digital Revolution Continues conference in November.
Richard Croker, programme manager at London Sport, said the project was an “exciting opportunity to observe the potential impact of reward-based technology on people’s behaviours”.
“Anything that helps encourage Londoners to spend a little more time on sport or exercise is worth exploring, and we believe that technology has a huge role to play in helping to get more people taking part,” he added.
