Beachbody has appointed Jean-Michel Fournier to lead the company's growth globally. He was previously CEO of Les Mills Media.
In the newly-created role of president of global partnerships and corporate, Fournier will be responsible for accelerating customer acquisition with specific responsibility for scaling Beachbody's Openfit platform by building partnerships with brands, corporate and other wellness organisations.
Reporting directly to Beachbody CEO, Carl Daikeler, Fournier will also oversee international development efforts across the company.
In his previous role at Les Mills Media, Fournier was responsible for Les Mills on Demand, which has recently been rebranded as Les Mills+.
He was responsible for direct-to-consumer acquisition, retention, product, and technology, in addition to driving global partnerships and international expansion.
Prior to Les Mills Media, Fournier was co-founder of mobile platform BitGym, which specialises in computer vision using 2D cameras, and held senior roles at UnitedHealth Group, Hewlett Packard, and GE.
Beachbody CEO, Carl Daikeler, said: "Jean-Michel brings extensive experience in all aspects of digital fitness, most recently as CEO of Les Mills Media, where he drove significant growth in the company's digital fitness business over the past five years.
"Jean-Michel's experience and perspective make him the ideal person to spearhead our efforts to more fully unlock the power of strategic partnerships and international expansion.
"Through these efforts, we expect to expand our reach to new customer segments and accelerate subscription growth as we help millions of people around the world live healthy and fulfilling lives through our effective and affordable fitness and nutrition solutions."
Keith Burnet, Les Mills Global Markets CEO, said: “Jean-Michel stepped down as Les Mills Media CEO a few months ago following a successful five-year stint and we wish him all the best in his future endeavours.
"The past two years have seen tremendous demand for our digital offerings as consumer preferences have shifted towards omnichannel fitness, so we’re currently assessing our requirements for accelerating this growth and driving towards our goal of a fitter planet. We look forward to sharing more in the coming months.”
