GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Venueserve UK Ltd
Venueserve UK Ltd
Venueserve UK Ltd
Get Fit Tech
digital magazine
News

Immersive Gym reveals augmented real-time fitness journeys

By
The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”
– Charles Pearce

Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.

Using overhead projectors or LED screens, 220 degrees of captured content is streamed onto three studio walls, while spatial audio and reactive lighting provide an immersive AR experience.

The set-up is suitable for cycling, running and rowing or any connected piece of training equipment, as well as wellness activities such as yoga, mindfulness and binaural beats frequency sessions – this involves listening to two different frequency levels in the left and right ear which can either energise the brain or place it in a meditative state.

Immersive Gym plans, designs and delivers tech-augmented fitness spaces and gyms, including advising on what gym equipment, software and cameras should be used.

A basic fit-out has a starting price of £25k, while the cost of a large bespoke installation starts at £100k.Clients are provided with a gallery of real-life and AR trails and can also use Zwift, or pre-recorded classes from suppliers such as Les Mills. Immersive Gym recommends the use of online racing content to instil a competitive element to individual workouts.

The system operates via a proprietary touchscreen menu which categorises content into Studio; mat-work and classes, Gym; run, cycle and row and Entertainment; racing and flight simulations and media.

Customers can have remote PT sessions using a video dial-in feature, with camera feedback enabling trainers and users to monitor and guide performance during sessions, even when they can’t physically meet up.

“Immersive Gym allows you to be immersed in any environment you choose while being in your own space,” said founder, Charles Pearce. “We’re using the latest technology to combine the opportunity for physical and mental wellbeing in an environment that’s second to none.”

Pearce was inspired to create the concept after he prepared for a charity bike ride and felt constricted by training on a static bike with only a computer screen that did not provide an engaging field of view for the content provided.

He also identified a gap in the market because he felt gyms had become too functional and hadn’t evolved in the same way that fitness hardware had.

“I noticed that the gym and studio space just hadn’t evolved from the mirrored walls, wooden floors and loose kit,” said Pearce. “The spaces simply had not utilised the available technological developments to enable gyms to provide an inspirational, motivating and rewarding place to train.

“Ninety per cent of people we’ve spoken to have said, by choice, that they’d like to be outside when exercising,” he explains. “The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”

Immersive Gym can create bespoke films for customers for an additional fee, filmed at their choice of location, ranging from mountain bike paths to tropical beaches.

Pearce has aspirations for Immersive Gym to enter the corporate market to diversify the corporate wellness offering and change the expectation that workplace wellness can just be satisfied with the provision of a gym membership.

The company is in talks regarding potential collaborations with prime residences, yachts, hotels and corporates to provide a versatile concept suitable for workplace wellness.

Immersive Gym has set a limit to install 50 studios in the next 12 months, with 80 per cent of these in hotels and private residences and 20 per cent in corporate wellness locations, to ensure high-quality standards can be met.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a project to measure stress ...
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates ...
Therabody has secured strategic investment from more than 100 superstars across sport, music and the entertainment industry. Among the 100 ...
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter. The partnership will look to ...
Brawn, the recently-launched strength training app has launched virtual leaderboards for its users across the UK and Canada. The new ...
The team behind a new digital service which allows users to transform any space into a workout area, say it ...
Launched recently, YogiFi is being marketed as the world's first smart yoga mat. YogiFi Series-1 (Pro) delivers personalised yoga sessions ...
A new online fitness platform is looking to establish itself as the first to focus solely on strength training. Set ...
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the ...
Les Mills has launched a new digital content solution to support health and fitness operators in engaging their members outside ...
Digital fitness content provider Wexer has launched its new software development kit (SDK), which allows the virtual fitness content hosted ...
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution ...
Audio fitness app Auro has been named as the Official Training Partner for the Winter Run 2021. The virtual event ...
Goldman Sachs is leading a US$65m financing round in Echelon Fitness – a sign it believes the at-home fitness market ...
Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and include it as ...
In a surprise move, Peloton – which finished its last financial quarter with US$2bn cash in the bank – has ...
Mad Dogg Athletics, the company which created the Spinning bikes, has sued Peloton Interactive for patent infringement. A suit, filed ...
Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to ...
UneeQ, a United States and New Zealand-based digital human company, has worked with mental wellbeing platform Mentemia to transform famous ...
Les Mills On Demand has been named as the "Best At-home Workout" award for 2020 by USA Today, the internationally ...
The Fitness Industry Technology Council (FITC) has launched its inaugural Fitness Technology Innovation Awards. Looking to celebrate fitness tech innovations ...
How Will Fitness Evolve In 2021? Uscreen is the premier video monetization platform on a mission to enable fitness entrepreneurs, ...
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a ...
Strava has raised US$110m in a Series F financing round led by TCV and Sequoia Capital. Other investors taking part ...
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Precor: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Precor: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy

features

people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
Editor's letter

Big (fit) tech

We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
interview

Preston Lewis, Black Box VR

It’s clear that combining VR gaming with fitness has the potential to decrease pain, increase enjoyment, and allow players to push their bodies further than they would normally, creating real fitness gains over time

Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service

Staying sticky

Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
interview

Rodrigo Jesus, Salus Optima

We recognise that we can digitise most of the coaching experience, but we also recognise that the human in the loop is irreplaceable

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention

Collect wind power as you move

Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run

Virtual wellbeing check

Feelings of pressure, isolation and performance anxiety are commonly experienced by athletes, however it isn’t always easy for clubs to identify those who are struggling. Richard Lucas, founder of GoVox, explains how technology can help
More features
News

Immersive Gym reveals augmented real-time fitness journeys

By
The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”
– Charles Pearce

Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.

Using overhead projectors or LED screens, 220 degrees of captured content is streamed onto three studio walls, while spatial audio and reactive lighting provide an immersive AR experience.

The set-up is suitable for cycling, running and rowing or any connected piece of training equipment, as well as wellness activities such as yoga, mindfulness and binaural beats frequency sessions – this involves listening to two different frequency levels in the left and right ear which can either energise the brain or place it in a meditative state.

Immersive Gym plans, designs and delivers tech-augmented fitness spaces and gyms, including advising on what gym equipment, software and cameras should be used.

A basic fit-out has a starting price of £25k, while the cost of a large bespoke installation starts at £100k.Clients are provided with a gallery of real-life and AR trails and can also use Zwift, or pre-recorded classes from suppliers such as Les Mills. Immersive Gym recommends the use of online racing content to instil a competitive element to individual workouts.

The system operates via a proprietary touchscreen menu which categorises content into Studio; mat-work and classes, Gym; run, cycle and row and Entertainment; racing and flight simulations and media.

Customers can have remote PT sessions using a video dial-in feature, with camera feedback enabling trainers and users to monitor and guide performance during sessions, even when they can’t physically meet up.

“Immersive Gym allows you to be immersed in any environment you choose while being in your own space,” said founder, Charles Pearce. “We’re using the latest technology to combine the opportunity for physical and mental wellbeing in an environment that’s second to none.”

Pearce was inspired to create the concept after he prepared for a charity bike ride and felt constricted by training on a static bike with only a computer screen that did not provide an engaging field of view for the content provided.

He also identified a gap in the market because he felt gyms had become too functional and hadn’t evolved in the same way that fitness hardware had.

“I noticed that the gym and studio space just hadn’t evolved from the mirrored walls, wooden floors and loose kit,” said Pearce. “The spaces simply had not utilised the available technological developments to enable gyms to provide an inspirational, motivating and rewarding place to train.

“Ninety per cent of people we’ve spoken to have said, by choice, that they’d like to be outside when exercising,” he explains. “The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”

Immersive Gym can create bespoke films for customers for an additional fee, filmed at their choice of location, ranging from mountain bike paths to tropical beaches.

Pearce has aspirations for Immersive Gym to enter the corporate market to diversify the corporate wellness offering and change the expectation that workplace wellness can just be satisfied with the provision of a gym membership.

The company is in talks regarding potential collaborations with prime residences, yachts, hotels and corporates to provide a versatile concept suitable for workplace wellness.

Immersive Gym has set a limit to install 50 studios in the next 12 months, with 80 per cent of these in hotels and private residences and 20 per cent in corporate wellness locations, to ensure high-quality standards can be met.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a project to measure stress ...
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates ...
Therabody has secured strategic investment from more than 100 superstars across sport, music and the entertainment industry. Among the 100 ...
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter. The partnership will look to ...
Brawn, the recently-launched strength training app has launched virtual leaderboards for its users across the UK and Canada. The new ...
The team behind a new digital service which allows users to transform any space into a workout area, say it ...
Launched recently, YogiFi is being marketed as the world's first smart yoga mat. YogiFi Series-1 (Pro) delivers personalised yoga sessions ...
A new online fitness platform is looking to establish itself as the first to focus solely on strength training. Set ...
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the ...
Les Mills has launched a new digital content solution to support health and fitness operators in engaging their members outside ...
Digital fitness content provider Wexer has launched its new software development kit (SDK), which allows the virtual fitness content hosted ...
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution ...
Venueserve UK Ltd
Venueserve UK Ltd