GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Core/Stairmaster
Core/Stairmaster
Core/Stairmaster
Get Fit Tech
digital magazine
News

Brrrn goes digital with launch of at-home fitness offering, the Brrrn Board

By

Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market with a full digital offering based on the 'Brrrn Board' – a slideboard workout.

The board comes complete with programming, a variety of workout genres, recovery and 'brrreathwork' content.

As part of plans to tap into the booming at-home market and to create a new, affordable category within the sector, the Brrrn Board will be made available for US$399 (€349, £316), with a monthly content subscription of US$19.99.

Brrrn has partnered with UltraSlide to manufacture the branded, 6ft x 19.75-inch slideboard.

The subscription service will give members access to eight categories of total-body, on-demand workout videos – Slide, Core, Cardio Sculpt, Bootcamp, Recovery, Brrreath and Brrrnouts (do-it-yourself daily challenges).

Videos are categorised by 10-, 20- and 30-minute workouts to fit any schedule and new content will be added to the library on a regular basis. Brrrn has also partnered with Silicon Valley-based start-up, Feed.fm, to stream popular music for its workout videos.

Brrrn, which offers group exercise classes in a fridge-like environment, launched its flagship studio in New York City in May 2018. Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).

The brand is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic.

"We hope the benefits of the Brrrn Board appeals to a broader base of exercisers, as we've seen its popularity grow in our studio," said Jimmy T. Martin, co-founder.

"Our high-quality content will provide the community aspect of group fitness with premiere instructors and programming designed for anyone, regardless of fitness level."

• To read an interview with the founders, Martin and Adamic in HCM magazine, click here forHCM Issue 9 2019.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve their respiratory health and boost ...
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has now been fitted with the ...
Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations. During lockdown, ...
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in every guest room – for ...
The Consumer Technology Association (CTA) has announced that CES 2021 will be an all-digital experience, connecting exhibitors, customers, thought leaders ...
A new digital platform has been launched to help gyms, pools and leisure facilities re-open safely. Developed by digital specialist ...
Children and young people need more support to navigate the growing number of digital wellness technologies which track and manage ...
A fitness technology startup is aiming to turn boxing into the next at-home, subscription-based fitness trend. Liteboxer is based on ...
Virtuagym has launched Stronger Together, an all-in-one, hybrid membership solution. The new service offers operators the tools to digitally engage ...
DUEL, a new motivational health and fitness platform, has partnered with Myzone to help challenge its participants to hit their ...
Garmin has acquired Firstbeat Analytics, provider of physiological analytics and metrics for consumer devices in the wellness, fitness and sports ...
Technogym has announced the launch of live streaming and on-demand classes. The new content will be delivered via the Technogym ...
Polar has announced the launch of Polar Unite, its new fitness watch. The watch features personalised workouts, wellbeing guidance, connected ...
Tenzing Natural Energy, the drinks brand behind the Tenzing Clean Air Tracker, has recently added new functionality to its free ...
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour golfer Nick Watney said he ...
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, ...
Sports footwear and clothing firm Under Armour has used its expertise in high-performance textiles to produce a facemask designed for ...
Three industry firms – Active IQ, fibodo and Study Active – have teamed up to create a free, bespoke online fitness ...
Natalia Karbasova has set up a new company to run the FitTech Summit, the conference devoted to fitness technology and ...
The fitness industry's pivot to digital has defined the sector's response to the COVID-19 pandemic. For Spanish chain GO fit, ...
German fitness tech and equipment firm eGym has launched a new Corona Gym Solution, bringing together a number of resources ...
After four years in development, FORME Life is launching a home fitness studio concept designed to blur the line between ...
Wearable wellness tech giant Fitbit has unveiled a low-cost, easy-to-use emergency ventilator for use during the COVID-19 pandemic. The Fitbit ...
DataHub has launched a contact tracking app, specifically designed for the fitness and physical activity sector. The customer-facing Tractiv8 allows ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Company profile: Booker by MINDBODY
Booker by Mindbody is the leading cloud-based salon and spa management platform. Developed to meet ...
Spa software
ResortSuite: Spa software
Software
Book4Time Inc: Software
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
TRX Training: Fitness equipment
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Online,
07 Oct 2020
Palais Brongniart, Paris, France
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Company profile: Booker by MINDBODY
Booker by Mindbody is the leading cloud-based salon and spa management platform. Developed to meet ...
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Spa software
ResortSuite: Spa software
Software
Book4Time Inc: Software
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
TRX Training: Fitness equipment
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Online,
07 Oct 2020
Palais Brongniart, Paris, France

features

people

Richard Hanbury

Founder and CEO, Sana
I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana
interview

PureGym

We’ve been ranked number two on the App Store for health and fitness, second only to Fitbit
interview

Sharon Hegarty, Samsung

We’ve worked with ecosystem partners, such as Calm and Fitplan, to bring their expertise to our devices

Functional wearables

A new ultra-thin, stretchable electronic material could be a game changer for wearable tech
interview

Forme Life: Trent Ward & Yves Béhar

The screen is effectively a six foot tablet, so developing the product from scratch took time, lots of testing and millions of cycles
interview

Digital ecosystem

The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation
interview

Will Ahmed, Whoop

Whoop is taking wearable technology to the next level, providing deeper insights into individuals’ physiology and enabling optimised training. Founder and CEO Will Ahmed talks to Steph Eaves about the importance of personalised feedback
interview

Lindsay Cook, FitOn

Not everyone can afford an expensive piece of fitness equipment or a personal trainer, but everyone has a smartphone
Editor's letter

Monetising digital

Having made a lightening fast pivot to digital during lockdown, gym operators are now figuring out how to optimise the assets they’ve invested in – it’s time to monetise digital and find ways to create hybrid models

Fighting COVID-19

In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system. Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions
people

Patrick Lucey

VP of AI, Stats Perform
We can capture tracking data from historical videos, enabling us to do large scale comparisons of players, such as Michael Jordan, across eras
interview

Daniel Sobhani, Freeletics

Our company vision is to challenge and inspire people to become the greatest version of themselves. And I firmly believe that this can be achieved through what we do
More features
News

Brrrn goes digital with launch of at-home fitness offering, the Brrrn Board

By

Brrrn – the world’s first "cool temperature fitness experience" – is launching into the at-home market with a full digital offering based on the 'Brrrn Board' – a slideboard workout.

The board comes complete with programming, a variety of workout genres, recovery and 'brrreathwork' content.

As part of plans to tap into the booming at-home market and to create a new, affordable category within the sector, the Brrrn Board will be made available for US$399 (€349, £316), with a monthly content subscription of US$19.99.

Brrrn has partnered with UltraSlide to manufacture the branded, 6ft x 19.75-inch slideboard.

The subscription service will give members access to eight categories of total-body, on-demand workout videos – Slide, Core, Cardio Sculpt, Bootcamp, Recovery, Brrreath and Brrrnouts (do-it-yourself daily challenges).

Videos are categorised by 10-, 20- and 30-minute workouts to fit any schedule and new content will be added to the library on a regular basis. Brrrn has also partnered with Silicon Valley-based start-up, Feed.fm, to stream popular music for its workout videos.

Brrrn, which offers group exercise classes in a fridge-like environment, launched its flagship studio in New York City in May 2018. Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).

The brand is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic.

"We hope the benefits of the Brrrn Board appeals to a broader base of exercisers, as we've seen its popularity grow in our studio," said Jimmy T. Martin, co-founder.

"Our high-quality content will provide the community aspect of group fitness with premiere instructors and programming designed for anyone, regardless of fitness level."

• To read an interview with the founders, Martin and Adamic in HCM magazine, click here forHCM Issue 9 2019.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve their respiratory health and boost ...
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has now been fitted with the ...
Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations. During lockdown, ...
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in every guest room – for ...
The Consumer Technology Association (CTA) has announced that CES 2021 will be an all-digital experience, connecting exhibitors, customers, thought leaders ...
A new digital platform has been launched to help gyms, pools and leisure facilities re-open safely. Developed by digital specialist ...
Children and young people need more support to navigate the growing number of digital wellness technologies which track and manage ...
A fitness technology startup is aiming to turn boxing into the next at-home, subscription-based fitness trend. Liteboxer is based on ...
Virtuagym has launched Stronger Together, an all-in-one, hybrid membership solution. The new service offers operators the tools to digitally engage ...
DUEL, a new motivational health and fitness platform, has partnered with Myzone to help challenge its participants to hit their ...
Garmin has acquired Firstbeat Analytics, provider of physiological analytics and metrics for consumer devices in the wellness, fitness and sports ...
Technogym has announced the launch of live streaming and on-demand classes. The new content will be delivered via the Technogym ...
Core/Stairmaster
Core/Stairmaster