The newly refurbished Aberdeen Sports Village (ASV) in the UK has undergone a significant overhaul to enable it to offer a stronger user experience with digital connectivity at its core.
The site reopened in August 2019 with capacity for 9,500 members. Since re-opening, membership has increased by 17 per cent.
Kris McIntosh, health and fitness development manager at ASV, says: “We knew we needed to update to enhance the atmosphere, modernise kit and move with industry trends in terms of connectivity and tracking.” The key priority was to transform ASV with a modern, digitally-linked workout area.
It’s for this reason that ASV selected Precor’s Preva – which captures workout data from CV machines and enables members to set and track goals, plus earn motivational virtual badges.
“Preva gives us the ability to gather data,” says McIntosh. “We use it to check equipment status daily, monitor footfall at peak times and schedule functional sessions around those to utilise our offering more efficiently. From a maintenance perspective, we have access to the status of each piece of kit, which allows us to highlight trends and report faults, decreasing downtime.”
In March 2019, Precor partnered with Sony to deliver digital tracking on its strength kit. Preva stats are automatically downloaded to the Advagym app, giving users an entirely connected gym experience.
“Members touch their phone to Sony Advagym sensor ‘puck’ to start tracking sets and reps in real-time, with stats automatically uploaded to the app,” says McIntosh. “I use the system to monitor utilisation – I know what kit’s being used, how often and when. We had over 1.8 million repetitions across fixed weight machines in the first month of use, for example.”
