Innovatise UK Ltd | Fit Tech promotion
Innovatise UK Ltd | Fit Tech promotion
Innovatise UK Ltd | Fit Tech promotion
features

ukactive update: Time to act

Huw Edwards, ukactive’s public affairs director, offers his thoughts on an exciting time for the physical activity sector

Published in Health Club Management 2016 issue 5

I’ll admit there’s a common theme that runs through my professional career: fortune. Whether it was working in the first Mayoralty of the newly devolved London City government, or the inspirational 2012 construction project of the Olympic Park, or for British Tennis during a time of historic success, I’ve been lucky. My timing has been good.

 And I do believe that fortune has served me well again. It’s great to have joined ukactive at a time when its role, and that of the sector it represents, is enjoying such relevance across a range of national issues. There are many national problems – inactivity levels across all ages, workplace health, skills and workforce development – that this sector not only has an opinion on, but also a lead role in addressing.

Political gains
The national debate on inactivity is moving on. Where once the debate was around whether the crisis even existed, now there’s recognition and an urgent requirement for remedies and solutions. 

Nowhere has this been more evident than in the government’s radical sport strategy – a cross-departmental plan that places at its core the value of sport in addressing issues relating to inactivity. The recent comments by Sport England’s CEO Jennie Price’s regarding the “enormous role” that health clubs and gyms will play in this new approach highlight the huge opportunities for our sector.

The issue of childhood inactivity was also evident in the recent Budget, where the chancellor pledged an additional £520m for the school sports premium. This is fantastic news. We now need to look at how our sector, and the funding itself, can support the good work taking place in schools during the times when kids are out of school: the school holidays, for example, when parents are increasingly concerned that their kids’ time will be spent in front of the TV or playing computer games.

We have such an opportunity now, with extra funding promised to get children active, to make a real mark on wider health policy in the UK and to create political success stories that will stand our sector in good stead for years to come.

Maintaining momentum
But beyond ensuring that more funding comes down from the central pot for activity promotion, we must also ensure we’re getting the most out of the existing funding – for example, putting in place more robust evaluation structures for the Primary Premium to prove its impact, or building broader coalitions of like-minded organisations and providers that want the same thing: to get children moving more.

We have already made great inroads over recent years, raising the profile of activity and fitness for young people and pushing health and wellbeing up a crowded political and media agenda. But now there’s a real sense of action – an appetite to put in place the plans and programmes that can make a real difference on the ground – and we must capitalise on this.

So the ambition is that over this parliament, and also the next one, activity stays high on the agenda of our political leaders. If we can manage to build a coalition of political support that elevates this major issue above the party political knock-about, then hopefully more progress can be made. 

It’s a great challenge and I feel very excited, and fortunate, to have a chance to play my part. ?

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Cryotherapy
Salt therapy products
Digital
Lockers
Flooring
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Cryotherapy
Salt therapy products
Digital
Lockers
Flooring
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

latest fit tech news

Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help ...
news • 08 May 2024
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it ...
news • 02 May 2024
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
More fit tech news
features

ukactive update: Time to act

Huw Edwards, ukactive’s public affairs director, offers his thoughts on an exciting time for the physical activity sector

Published in Health Club Management 2016 issue 5

I’ll admit there’s a common theme that runs through my professional career: fortune. Whether it was working in the first Mayoralty of the newly devolved London City government, or the inspirational 2012 construction project of the Olympic Park, or for British Tennis during a time of historic success, I’ve been lucky. My timing has been good.

 And I do believe that fortune has served me well again. It’s great to have joined ukactive at a time when its role, and that of the sector it represents, is enjoying such relevance across a range of national issues. There are many national problems – inactivity levels across all ages, workplace health, skills and workforce development – that this sector not only has an opinion on, but also a lead role in addressing.

Political gains
The national debate on inactivity is moving on. Where once the debate was around whether the crisis even existed, now there’s recognition and an urgent requirement for remedies and solutions. 

Nowhere has this been more evident than in the government’s radical sport strategy – a cross-departmental plan that places at its core the value of sport in addressing issues relating to inactivity. The recent comments by Sport England’s CEO Jennie Price’s regarding the “enormous role” that health clubs and gyms will play in this new approach highlight the huge opportunities for our sector.

The issue of childhood inactivity was also evident in the recent Budget, where the chancellor pledged an additional £520m for the school sports premium. This is fantastic news. We now need to look at how our sector, and the funding itself, can support the good work taking place in schools during the times when kids are out of school: the school holidays, for example, when parents are increasingly concerned that their kids’ time will be spent in front of the TV or playing computer games.

We have such an opportunity now, with extra funding promised to get children active, to make a real mark on wider health policy in the UK and to create political success stories that will stand our sector in good stead for years to come.

Maintaining momentum
But beyond ensuring that more funding comes down from the central pot for activity promotion, we must also ensure we’re getting the most out of the existing funding – for example, putting in place more robust evaluation structures for the Primary Premium to prove its impact, or building broader coalitions of like-minded organisations and providers that want the same thing: to get children moving more.

We have already made great inroads over recent years, raising the profile of activity and fitness for young people and pushing health and wellbeing up a crowded political and media agenda. But now there’s a real sense of action – an appetite to put in place the plans and programmes that can make a real difference on the ground – and we must capitalise on this.

So the ambition is that over this parliament, and also the next one, activity stays high on the agenda of our political leaders. If we can manage to build a coalition of political support that elevates this major issue above the party political knock-about, then hopefully more progress can be made. 

It’s a great challenge and I feel very excited, and fortunate, to have a chance to play my part. ?

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features