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ukactive update: Save the children

Jack Shakespeare, head of ukactive Kids, argues for a collective approach to beating childhood inactivity – a trend that has consequences just as serious as childhood obesity

Published in Health Club Management 2018 issue 6

Modern life has engineered movement out of our days, and children are being hit hardest. While childhood obesity grabs the headlines, inactivity has an equally serious impact.

It’s the fourth biggest risk factor for mortality globally, yet only half of seven-year-olds are meeting the recommended guidelines of 60 minutes of moderate-to-vigorous activity a day, making today’s kids the most inactive generation ever.

We know activity habits formed in childhood carry through to adulthood, so failure to get kids moving has a devastating impact in the longer term.

Inactive children go on to become inactive adults – at risk from a multitude of preventable diseases that put pressure on the NHS.

We need to find ways to get children moving, and it must be a national priority.

The government is taking positive steps to address this issue and in January this year the Department for Education announced a new programme of research and pilots to tackle the issue of unhealthy school holidays.

These have been found to cause disproportionate harm to poorer pupils by contributing to inactivity, malnutrition and poorer academic results.

This programme is a major step, but these efforts alone will not turn the tide. This is a multi-layered issue that needs a multi-faceted response. There’s no silver bullet to reverse decades of inactivity.

Collaboration between our sector, schools and policymakers at national and local level will be vital to address the many factors that have led to a generation of inactive children.

New consultation
To bring together the views of these stakeholders – each with their own expertise – ukactive has begun a consultation to offer everyone the chance to have their say on the best ways to engage children in activity.

We’re calling for evidence on what really works, from those who know – parents, teachers, activity providers, policymakers, business leaders and, of course, the children themselves.

We’ll aggregate the evidence to create a report that updates Generation Inactive (2015), offering solutions to shape policy and becoming the blueprint for a collective, evidence-based, approach.

Children’s inactivity is one of the most urgent public health challenges we face. Only by coming together can we establish solutions and I invite anyone with a stake in our children’s health to get involved.

Submit your views at ukactivekids.com

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features

ukactive update: Save the children

Jack Shakespeare, head of ukactive Kids, argues for a collective approach to beating childhood inactivity – a trend that has consequences just as serious as childhood obesity

Published in Health Club Management 2018 issue 6

Modern life has engineered movement out of our days, and children are being hit hardest. While childhood obesity grabs the headlines, inactivity has an equally serious impact.

It’s the fourth biggest risk factor for mortality globally, yet only half of seven-year-olds are meeting the recommended guidelines of 60 minutes of moderate-to-vigorous activity a day, making today’s kids the most inactive generation ever.

We know activity habits formed in childhood carry through to adulthood, so failure to get kids moving has a devastating impact in the longer term.

Inactive children go on to become inactive adults – at risk from a multitude of preventable diseases that put pressure on the NHS.

We need to find ways to get children moving, and it must be a national priority.

The government is taking positive steps to address this issue and in January this year the Department for Education announced a new programme of research and pilots to tackle the issue of unhealthy school holidays.

These have been found to cause disproportionate harm to poorer pupils by contributing to inactivity, malnutrition and poorer academic results.

This programme is a major step, but these efforts alone will not turn the tide. This is a multi-layered issue that needs a multi-faceted response. There’s no silver bullet to reverse decades of inactivity.

Collaboration between our sector, schools and policymakers at national and local level will be vital to address the many factors that have led to a generation of inactive children.

New consultation
To bring together the views of these stakeholders – each with their own expertise – ukactive has begun a consultation to offer everyone the chance to have their say on the best ways to engage children in activity.

We’re calling for evidence on what really works, from those who know – parents, teachers, activity providers, policymakers, business leaders and, of course, the children themselves.

We’ll aggregate the evidence to create a report that updates Generation Inactive (2015), offering solutions to shape policy and becoming the blueprint for a collective, evidence-based, approach.

Children’s inactivity is one of the most urgent public health challenges we face. Only by coming together can we establish solutions and I invite anyone with a stake in our children’s health to get involved.

Submit your views at ukactivekids.com

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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