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features

ukactive update: Active lifestyles can save the NHS

As the NHS turns 70, ukactive’s head of public affairs, Huw Edwards, discusses the need for a new model – one that prioritises preventive healthcare

Published in Health Club Management 2018 issue 3

It feels like the NHS has been around forever, but this year commemorates its 70th birthday – making it younger than many of its patients. It’s showing its age, though, as it grapples with an ever-increasing demand for services from the UK’s ageing population.

The NHS faces huge challenges. In 1947, at its conception, half of UK citizens failed to reach 65. By 2040, over-65s will make up a quarter of the population. Meanwhile, mental health issues and chronic illnesses like diabetes and osteoporosis have skyrocketed, meaning the NHS now manages long-term conditions as much as it cures illnesses.

With this is a local authority funding issue – an issue that led Northamptonshire County Council to impose immediate spending controls – meaning much of the supporting infrastructure for the NHS, like care services and public health programmes, are under threat.

Policy priority
While social, technological and medical progress has ensured we’re leading longer lives, it has done little to help us lead healthier lifestyles. Moving towards a preventive health model is vital if we’re to ease the growing demand for health services and ease the pressure on the NHS. It’s also why policymakers must look long-term to build a sustainable health service.

There’s growing recognition of this fact in Westminster. Over 90 MPs called for a cross-party consensus to address the future of the NHS prior to the November Budget, with commentators such as Nick Timothy and Lord Saatchi calling for a Royal Commission to explore policy options.

The future success of the NHS will be dependent, in some part, on how we ensure people live healthier lives, not just longer ones. Policy really must reflect this.

An active partnership
The physical activity sector is central to this shift and we must champion the case for a preventative model of healthcare. The ukactive Summit last November gave clear directives to government and its agencies on the need for leadership to encourage healthy, active lifestyles. We’ll continue to drive this agenda in Westminster.

It is vital that our sector is ready and able to partner with government – proactively demonstrating the role we have in forming the preventive front-line for our stretched NHS. I expect the relationship between government and the physical activity sector to deepen considerably in the coming years.

Government has taken its first steps in the right direction, as the Department of Education announced a new programme of research and pilots aimed at tackling unhealthy school holidays. This is a real opportunity for kids’ activity providers to demonstrate the importance of their programmes, but more must be done. Unless we address childhood inactivity levels, we will continue to stockpile the health issues that place pressure on the NHS.

Looking long-term
On the NHS’s birthday, we should turn to a long-term approach – aligning government with an array of partners, including our sector, to prioritise keeping people out of hospital as well as treating them. This is the only way to ensure we have a true national health service for the next 70 years.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
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features

ukactive update: Active lifestyles can save the NHS

As the NHS turns 70, ukactive’s head of public affairs, Huw Edwards, discusses the need for a new model – one that prioritises preventive healthcare

Published in Health Club Management 2018 issue 3

It feels like the NHS has been around forever, but this year commemorates its 70th birthday – making it younger than many of its patients. It’s showing its age, though, as it grapples with an ever-increasing demand for services from the UK’s ageing population.

The NHS faces huge challenges. In 1947, at its conception, half of UK citizens failed to reach 65. By 2040, over-65s will make up a quarter of the population. Meanwhile, mental health issues and chronic illnesses like diabetes and osteoporosis have skyrocketed, meaning the NHS now manages long-term conditions as much as it cures illnesses.

With this is a local authority funding issue – an issue that led Northamptonshire County Council to impose immediate spending controls – meaning much of the supporting infrastructure for the NHS, like care services and public health programmes, are under threat.

Policy priority
While social, technological and medical progress has ensured we’re leading longer lives, it has done little to help us lead healthier lifestyles. Moving towards a preventive health model is vital if we’re to ease the growing demand for health services and ease the pressure on the NHS. It’s also why policymakers must look long-term to build a sustainable health service.

There’s growing recognition of this fact in Westminster. Over 90 MPs called for a cross-party consensus to address the future of the NHS prior to the November Budget, with commentators such as Nick Timothy and Lord Saatchi calling for a Royal Commission to explore policy options.

The future success of the NHS will be dependent, in some part, on how we ensure people live healthier lives, not just longer ones. Policy really must reflect this.

An active partnership
The physical activity sector is central to this shift and we must champion the case for a preventative model of healthcare. The ukactive Summit last November gave clear directives to government and its agencies on the need for leadership to encourage healthy, active lifestyles. We’ll continue to drive this agenda in Westminster.

It is vital that our sector is ready and able to partner with government – proactively demonstrating the role we have in forming the preventive front-line for our stretched NHS. I expect the relationship between government and the physical activity sector to deepen considerably in the coming years.

Government has taken its first steps in the right direction, as the Department of Education announced a new programme of research and pilots aimed at tackling unhealthy school holidays. This is a real opportunity for kids’ activity providers to demonstrate the importance of their programmes, but more must be done. Unless we address childhood inactivity levels, we will continue to stockpile the health issues that place pressure on the NHS.

Looking long-term
On the NHS’s birthday, we should turn to a long-term approach – aligning government with an array of partners, including our sector, to prioritise keeping people out of hospital as well as treating them. This is the only way to ensure we have a true national health service for the next 70 years.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

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We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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