latest fit tech news
ukactive: Activelab 2019
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
FOUNDER - Yaniv Shneiderman

BlazePod’s uniquely designed lighting Pods create visual cues and prompts to enhance workouts, challenge speed, agility, reaction times and other fitness elements. The BlazePod app is the heart that makes the Pods beat. The app links mobile devices to the Pods via Bluetooth Low Energy (BLE), controlling the way the Pods work for each specific drill, and receiving data back as each Pod’s light is tapped out.
Key information (at time of application)
• 2,500+ users
• Developing a B2B product


FOUNDER - Tom Sheppey, CEO

HealthPOD connects consumers with personal trainers and nutritionists for a one-to-one consultancy video-call. It’s an online, live, on-demand consultancy service focusing on health and physical activity in the first instance.
Key information (at time of application)
• £30k total raised
• Website has hosted over 150 trials and driven over 2,000 web visits

FOUNDER(S) Guy Aharon, CEO Yuval Odem, COO

PlayerMaker is a next-generation player development solution that focuses on better youth player development and youth coaching enhancement. Trusted by top UK Premier League and Championship academies, PlayerMaker uniquely provides technical, tactical and physical performance insights. Motion sensors and advanced machine learning algorithms track all movement and ball touches to deliver a competitive advantage.
Key information (at time of application)
• £9m total raised
• Looking to develop and release a consumer facing product
FOUNDER(S) Daniel Cohen, COO Nadav Sala Shai Neiger, CEO

CoachAi is a virtual coach that acts as a personal companion to each and every user via their smartphone, increasing motivation and accountability while reducing friction. By intervening at just the right points along a person’s journey, CoachAi helps them reach the tipping point –the point at which exercise becomes a regular part of their life.
Key information (at time of application)
• US$345,000 total raised

FOUNDER Isabel Van De Keere

Immersive Rehab creates interactive and engaging physical and neuro-rehabilitation and mobility programmes in virtual reality that improve patient mobility and recovery. The goal is to increase the effectiveness of physical and neuro-rehabilitation, reduce referral times into physical therapy and improve patient outcomes.
Key information (at time of application)
• Next generation technology tested with 30+ individuals
FOUNDERS Alex Hind, CEO Helena Newport, COO

GoSweat is a curated database that enables people to book 2,000 activities across 1,000 venues, all without needing a membership. GoSweat has the potential to become the new face of employee wellbeing, by replacing traditional gym memberships. Companies pay a monthly fee, which is then converted into GoSweat credit to be redeemed against any booking on-site.
Key information (at time of application)
• Raised £300k investment 1,000+ B2C users
• Participants of the OpenActive Accelerator and the Mayor of London’s Programme
FOUNDER Alan Louden

Shapewatch is an automated self-serve solution that provides a discreet, non-invasive body scanning experience with consistent, accurate results in a matter of seconds. Promoting long-term behavior change through ongoing comparisons using 3D visualisation, the Shapewatch solution enables health clubs to offer members a detailed and highly visual account of their key biometrics It’s like the ultimate animated selfie in 3D.
Key information (at time of application)
• Flexible design architecture enables clubs to integrate Shapewatch into their branded apps

FOUNDER Phil Tsang

Rocket Impact is a tech start-up company, which specialises in creating mobile games for the health and fitness industry. Rocket Impact’s product is called Afitar® – a pioneering mobile fitness game, designed to encourage the young generation to exercise collectively whilst having fun with an action puzzle game at the same time.
Key information (at time of application)
• 300 users with no marketing to date
• Product coming to market

FOUNDERS Maximillian Maurer, COO
Bernhard Hackl, CTO Nico Festl, CEO

Fittrack is a retrofit sensor solution that can be attached to existing fitness equipment, enabling all relevant workout data to be sent in real-time to the user’s app. The service enables athletes to document their fitness workouts completely automatically and helps to motivate them with detailed progress reports, challenges and individualised workout routines. By utilising the training data of their members, gym operators are finally able to adapt their offerings to how their members actually work out in their gyms.
Key information (at time of application)
• €1.3m raised total, installed in eight gyms in Germany, Austria and Spain
• Looking to break into the UK market