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features

Training: Legal high

The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports

Published in Health Club Management 2019 issue 1

Endurance athletes like Mo Farah have been using altitude training for decades, spending weeks at a time training at 2,400m, before heading off to compete, pumped up with a heap of extra red blood cells.

Now fitness enthusiasts with a decent amount of disposable income have the opportunity to train like a professional, as the options for getting an altitude hit have increased.

The body adapts to there being less oxygen in the air in a number of ways: increasing the number of red blood cells and levels of haemoglobin and altering muscle metabolism. This forces the body to work harder, meaning users get the benefits of a 45-minute workout in around 15 minutes.

With reduced oxygen, the body becomes much more effective at using what oxygen it has available, and so on returning to normal altitude levels the body is able to access to higher levels of oxygen.

“The benefits of training at altitude are beyond doubt – performance athletes have been doing it for years,” says Colin Waggett, CEO of Third Space. “It increases the number of red blood cells and the number of small blood vessels, making the body more efficient at delivering oxygen to the muscles, and improving the body’s ability to buffer lactic acid.”

Delivering results in less time is one of the benefits of altitude training, which made the hypoxic chamber an ideal fit for Third Space’s city-based club, where it joined a line-up of cutting edge features, including a sprint track and hot yoga studio.

Oxygen levels in the chamber are 15 per cent lower than outside, and members have the option to exercise in the chamber on a ski simulator, treadmills, bikes, a rower or a Woodway treadmill.

Waggett says take-up has been high among the club’s time-pressured, fitness-savvy members and that hypoxic chambers will be considered at future sites. This is the second Third Space club to offer one, the first being in Soho. “We like to include features which people don’t necessarily find elsewhere, but which have real practical use, and are founded in robust sports science or consumer insight,” he says.

Turnkey solution
Third Space is not the only health and fitness operator to be offering altitude training. Virgin Active has two chambers at its Walbrook Collection Club in Cannon Street, which were installed by hypoxic specialists, The Altitude Centre. The company runs a facility in central London, as well as offering an installation and set-up service, an accredited course for coaches and the rental of portable oxygen chambers to the home market.

According to Sam Rees, manager at The Altitude Centre, interest and participation is growing year on year, as more people want to train like sport and fitness professionals.

The facility was opened in 2012, by Richard Pullan, who experienced altitude training in New Zealand. Initially aimed at elite athletes, the centre has worked with many big name clients, including Alistair Brownlee, England Football, UK Athletics and England Rugby, however, now it’s broadening its reach.

According to Rees, there are now three clear markets beyond elite athletes. “Ambitious amateur athletes, such as runners, cyclists and triathletes, who want to improve their times and are happy to invest in this. Then, people who are planning mountain expeditions to the likes of Mount Kilimanjaro or Everest base camp. And, thirdly, those with no particular sporting goal, but who want to stay fit and healthy and like the fact that you can get better results out of a 30-minute class.”

A single session in the pod costs £29, but most people buy in blocks, or take out an unlimited use membership. Rees says, in general, the best way to gain the full benefit is to have two HIIT sessions a week and one session in the altitude pod. To see if there’s potential to engage people who don’t like working out, they’re currently conducting research to see if people can lose weight simply by sitting in the centre and using the mask and also if there are variations in weight loss between training at altitude and sea level.

Sleep at altitude
Research into altitude training is also high on the agenda at Loughborough University’s new Elite Athlete Centre and Hotel. Launched on 1 November, this is the first hotel in the UK to have 20 specially designed altitude bedrooms, featuring a unique system from Sporting Edge, which means that every room can be controlled independently to go from sea level up to 5,000m, which is the same altitude as Everest base camp.

“For altitude training to go mainstream will probably require a larger body of research into the exposure and potential performance gains,” says Emma Boynton, sales and marketing manager of Imago Venues. “But one of the great things about the hotel is the potential to conduct robust research and make altitude training a far more accessible and cost-effective tool for athletes to utilise as part of their training programme.”

Part of a new student village complex, Loughborough University believes the hotel will be a strong asset. “To have a hotel designed specifically for elite athletes that provides an optimum environment for their training, gives our offer something truly unique and cements our position as a world-leading sporting hub,” says Boynton.

Standard and accessible rooms start at £100 and altitude rooms from around £135. Interest has been keen from around the globe, including from national governing bodies, youth sport organisations, para-athlete teams, performance directors, strength and conditioning coaches and semi-professional sports teams all looking for a performance edge, as well as the corporate market for sporting events, the defence sector and weekend warriors preparing for charity runs, triathlons, mountain ascents or extreme heat conditions.

Working out return on investment for health clubs who are tempted to launch a hypoxic chamber is difficult because it varies depending on the size you want to go for, and there are still unknowns about the optimal way to use altitude training. However, as more operators start to take the plunge and more research becomes available, it will soon become apparent whether or not this is set to become a mainstream trend.

Colin Waggett, Third Space
"We like to include features in our clubs which people don’t necessarily find elsewhere, but which have real practical use, and are founded in robust sports science or consumer insight"
Sam Rees, The Altitude Centre
"There are clear markets for altitude training beyond elite athletes, such as ambitious amateur athletes and those planning mountain expeditions"
Emma Boynton, Imago Venues
"For altitude training to go mainstream will probably require a larger body of research into the exposure and potential performance gain"
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Training: Legal high

The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports

Published in Health Club Management 2019 issue 1

Endurance athletes like Mo Farah have been using altitude training for decades, spending weeks at a time training at 2,400m, before heading off to compete, pumped up with a heap of extra red blood cells.

Now fitness enthusiasts with a decent amount of disposable income have the opportunity to train like a professional, as the options for getting an altitude hit have increased.

The body adapts to there being less oxygen in the air in a number of ways: increasing the number of red blood cells and levels of haemoglobin and altering muscle metabolism. This forces the body to work harder, meaning users get the benefits of a 45-minute workout in around 15 minutes.

With reduced oxygen, the body becomes much more effective at using what oxygen it has available, and so on returning to normal altitude levels the body is able to access to higher levels of oxygen.

“The benefits of training at altitude are beyond doubt – performance athletes have been doing it for years,” says Colin Waggett, CEO of Third Space. “It increases the number of red blood cells and the number of small blood vessels, making the body more efficient at delivering oxygen to the muscles, and improving the body’s ability to buffer lactic acid.”

Delivering results in less time is one of the benefits of altitude training, which made the hypoxic chamber an ideal fit for Third Space’s city-based club, where it joined a line-up of cutting edge features, including a sprint track and hot yoga studio.

Oxygen levels in the chamber are 15 per cent lower than outside, and members have the option to exercise in the chamber on a ski simulator, treadmills, bikes, a rower or a Woodway treadmill.

Waggett says take-up has been high among the club’s time-pressured, fitness-savvy members and that hypoxic chambers will be considered at future sites. This is the second Third Space club to offer one, the first being in Soho. “We like to include features which people don’t necessarily find elsewhere, but which have real practical use, and are founded in robust sports science or consumer insight,” he says.

Turnkey solution
Third Space is not the only health and fitness operator to be offering altitude training. Virgin Active has two chambers at its Walbrook Collection Club in Cannon Street, which were installed by hypoxic specialists, The Altitude Centre. The company runs a facility in central London, as well as offering an installation and set-up service, an accredited course for coaches and the rental of portable oxygen chambers to the home market.

According to Sam Rees, manager at The Altitude Centre, interest and participation is growing year on year, as more people want to train like sport and fitness professionals.

The facility was opened in 2012, by Richard Pullan, who experienced altitude training in New Zealand. Initially aimed at elite athletes, the centre has worked with many big name clients, including Alistair Brownlee, England Football, UK Athletics and England Rugby, however, now it’s broadening its reach.

According to Rees, there are now three clear markets beyond elite athletes. “Ambitious amateur athletes, such as runners, cyclists and triathletes, who want to improve their times and are happy to invest in this. Then, people who are planning mountain expeditions to the likes of Mount Kilimanjaro or Everest base camp. And, thirdly, those with no particular sporting goal, but who want to stay fit and healthy and like the fact that you can get better results out of a 30-minute class.”

A single session in the pod costs £29, but most people buy in blocks, or take out an unlimited use membership. Rees says, in general, the best way to gain the full benefit is to have two HIIT sessions a week and one session in the altitude pod. To see if there’s potential to engage people who don’t like working out, they’re currently conducting research to see if people can lose weight simply by sitting in the centre and using the mask and also if there are variations in weight loss between training at altitude and sea level.

Sleep at altitude
Research into altitude training is also high on the agenda at Loughborough University’s new Elite Athlete Centre and Hotel. Launched on 1 November, this is the first hotel in the UK to have 20 specially designed altitude bedrooms, featuring a unique system from Sporting Edge, which means that every room can be controlled independently to go from sea level up to 5,000m, which is the same altitude as Everest base camp.

“For altitude training to go mainstream will probably require a larger body of research into the exposure and potential performance gains,” says Emma Boynton, sales and marketing manager of Imago Venues. “But one of the great things about the hotel is the potential to conduct robust research and make altitude training a far more accessible and cost-effective tool for athletes to utilise as part of their training programme.”

Part of a new student village complex, Loughborough University believes the hotel will be a strong asset. “To have a hotel designed specifically for elite athletes that provides an optimum environment for their training, gives our offer something truly unique and cements our position as a world-leading sporting hub,” says Boynton.

Standard and accessible rooms start at £100 and altitude rooms from around £135. Interest has been keen from around the globe, including from national governing bodies, youth sport organisations, para-athlete teams, performance directors, strength and conditioning coaches and semi-professional sports teams all looking for a performance edge, as well as the corporate market for sporting events, the defence sector and weekend warriors preparing for charity runs, triathlons, mountain ascents or extreme heat conditions.

Working out return on investment for health clubs who are tempted to launch a hypoxic chamber is difficult because it varies depending on the size you want to go for, and there are still unknowns about the optimal way to use altitude training. However, as more operators start to take the plunge and more research becomes available, it will soon become apparent whether or not this is set to become a mainstream trend.

Colin Waggett, Third Space
"We like to include features in our clubs which people don’t necessarily find elsewhere, but which have real practical use, and are founded in robust sports science or consumer insight"
Sam Rees, The Altitude Centre
"There are clear markets for altitude training beyond elite athletes, such as ambitious amateur athletes and those planning mountain expeditions"
Emma Boynton, Imago Venues
"For altitude training to go mainstream will probably require a larger body of research into the exposure and potential performance gain"
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features