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The Leisure Media Company Ltd | Fit Tech promotion
features

Tech: Fully integrated

From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings

Published in Health Club Management 2024 issue 5

Kelly Card
ABC Fitness
Kelly Card / photo: ABC Fitness

We partner with technology providers, continually expanding our integration offerings to meet evolving industry needs and working within our customer’s technology stack.

From chatbots to marketing, we’ve seen an increased variety in how our clients approach their online presence. One area we’ve seen interest in is providing a virtual fitness experience, which we offer through our integration with Les Mills.

While we provide marketing, sales and CRM support through our own tools, we also integrate with companies such as Sweti Marketing for improved digital marketing and execution. We’ve adapted our offerings to include integration for wearable technology, allowing our customers to leverage devices to provide personalised workout experiences and track member progress.

The advancement of AI is another area we’re staying ahead of – we currently use this technology to support our customers with faster, more efficient churn prediction. Additionally, from a staff management perspective, we’re watching how we help companies integrate their internal management systems.

We’ve seen interest in providing a virtual fitness experience, which we offer through our integration with Les Mills
Daniel Wischer
Magicline (Sport Alliance)
Daniel Wischer / photo: Magicline

We’ve developed a platform which facilitates integration with 80 industry partners through an open API.

These integrations enable automated processes and more efficient management. For example, partnerships with companies such as Egym, Seca, Urban Sports Club, Milon and Gympass allow for streamlined workflows, automated training plans, member communication and marketing tools. These automations not only enhance operational efficiency, but also increase member satisfaction.

Two examples illustrate the benefits: the seamless course management and booking enabled by the integration with Urban Sports Club and the lead management and customer retention improvements facilitated by the interface with ClubPlanner. These eliminate manual effort, allowing trainers to focus on core competencies while enhancing the member experience.

We’ve revamped our website to include a marketplace showcasing partner integrations. Interested parties can access detailed information about integrations and their benefits, empowering operators to tailor their software solutions to meet their operational needs.

• Sport Alliance has acquired PerfectGym. Together, the new entity services 14 of Europe’s top 30 operators, a total of 130 chains internationally in 55 countries and 10,000 facilities globally.The acquisition was backed by PSG Equity.

Interested parties can easily access detailed information about each integration and its benefits
Sport Alliance has integrated its Magicline software with multiple partners / photo: Magicline
Sean Dollery
EZFacility
Sean Dollery

Operators in the fitness industry are primarily demanding integrations with card payment providers for ecommerce transactions.

We’ve responded to this demand by introducing integrated card payment services, as we anticipated the growing preference for this payment method. By staying ahead of the curve, we provided our clients with the option of integrated card payments early on, enabling them to adapt as the popularity of card payments surged.

We’ve also evolved our card payment service in line with developments to the EZFacility product, ensuring clients benefit from an all-in-one solution that caters to their changing requirements. This includes integration with PDQ machines, enabling operators to process card-present transactions efficiently. We’ve forged a partnership with Clover, a payment processing provider, enabling our customers to get competitive transaction rates.

Mobile phone app integration ranks as a close second in terms of operator demand. To address this, EZFacility offers a branded app service that delivers a presence across iOS and Android platforms. The app integrates with EZFacility, facilitating two-way real-time updates for member sign-ups and class bookings. Marketing tools integrated into the app enable operators to communicate with their members, whether through universal announcements or targeted promotions based on member preferences and behaviour.

We’ve enabled our customers to adapt seamlessly as the popularity of card payments surged
EZFacility is offering card payment integrations / photo: Shutterstock / pio3
The app can be white-labelled / Photo: EZFacility
Joanna Walker
Xplor Gym
Joanna Walker / Photo: Xplor Gym

Data is a valuable business asset and we’re seeing operators look for integrations that boost the value of that asset, so when we’re reviewing opportunities to integrate with potential partners, we look to understand how an integration will enhance data for our customers.

Top priority is always making sure the data available to customers is accurate, up-to-date and as complete as possible. We look for integrations that give customers access to more data while making it easier for customers to effectively interpret and act on it within their all-in-one gym management software solution.

To help operators get more from their data, we recommend making use of our integration with business intelligence system FitnessKPI. Using the data available within our software, the integration helps operators track business performance. Operators are alerted to changes and presented with suggested actions to take.

FitnessKPI uses AI to make predictions and help operators analyse performance and as well as predicting future business performance, the technology identifies members most likely to cancel in the next three months. The integration also lets operators quickly make smart decisions that are informed by accurate, complete data. This eliminates the need to make flawed decisions based on intuition and powers better results.

We look for integrations that will give our customers access to more data
Customer insight is a valuable tool for operators says Walker / photo: Shutterstock / Gutesa
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Tech: Fully integrated

From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings

Published in Health Club Management 2024 issue 5

Kelly Card
ABC Fitness
Kelly Card / photo: ABC Fitness

We partner with technology providers, continually expanding our integration offerings to meet evolving industry needs and working within our customer’s technology stack.

From chatbots to marketing, we’ve seen an increased variety in how our clients approach their online presence. One area we’ve seen interest in is providing a virtual fitness experience, which we offer through our integration with Les Mills.

While we provide marketing, sales and CRM support through our own tools, we also integrate with companies such as Sweti Marketing for improved digital marketing and execution. We’ve adapted our offerings to include integration for wearable technology, allowing our customers to leverage devices to provide personalised workout experiences and track member progress.

The advancement of AI is another area we’re staying ahead of – we currently use this technology to support our customers with faster, more efficient churn prediction. Additionally, from a staff management perspective, we’re watching how we help companies integrate their internal management systems.

We’ve seen interest in providing a virtual fitness experience, which we offer through our integration with Les Mills
Daniel Wischer
Magicline (Sport Alliance)
Daniel Wischer / photo: Magicline

We’ve developed a platform which facilitates integration with 80 industry partners through an open API.

These integrations enable automated processes and more efficient management. For example, partnerships with companies such as Egym, Seca, Urban Sports Club, Milon and Gympass allow for streamlined workflows, automated training plans, member communication and marketing tools. These automations not only enhance operational efficiency, but also increase member satisfaction.

Two examples illustrate the benefits: the seamless course management and booking enabled by the integration with Urban Sports Club and the lead management and customer retention improvements facilitated by the interface with ClubPlanner. These eliminate manual effort, allowing trainers to focus on core competencies while enhancing the member experience.

We’ve revamped our website to include a marketplace showcasing partner integrations. Interested parties can access detailed information about integrations and their benefits, empowering operators to tailor their software solutions to meet their operational needs.

• Sport Alliance has acquired PerfectGym. Together, the new entity services 14 of Europe’s top 30 operators, a total of 130 chains internationally in 55 countries and 10,000 facilities globally.The acquisition was backed by PSG Equity.

Interested parties can easily access detailed information about each integration and its benefits
Sport Alliance has integrated its Magicline software with multiple partners / photo: Magicline
Sean Dollery
EZFacility
Sean Dollery

Operators in the fitness industry are primarily demanding integrations with card payment providers for ecommerce transactions.

We’ve responded to this demand by introducing integrated card payment services, as we anticipated the growing preference for this payment method. By staying ahead of the curve, we provided our clients with the option of integrated card payments early on, enabling them to adapt as the popularity of card payments surged.

We’ve also evolved our card payment service in line with developments to the EZFacility product, ensuring clients benefit from an all-in-one solution that caters to their changing requirements. This includes integration with PDQ machines, enabling operators to process card-present transactions efficiently. We’ve forged a partnership with Clover, a payment processing provider, enabling our customers to get competitive transaction rates.

Mobile phone app integration ranks as a close second in terms of operator demand. To address this, EZFacility offers a branded app service that delivers a presence across iOS and Android platforms. The app integrates with EZFacility, facilitating two-way real-time updates for member sign-ups and class bookings. Marketing tools integrated into the app enable operators to communicate with their members, whether through universal announcements or targeted promotions based on member preferences and behaviour.

We’ve enabled our customers to adapt seamlessly as the popularity of card payments surged
EZFacility is offering card payment integrations / photo: Shutterstock / pio3
The app can be white-labelled / Photo: EZFacility
Joanna Walker
Xplor Gym
Joanna Walker / Photo: Xplor Gym

Data is a valuable business asset and we’re seeing operators look for integrations that boost the value of that asset, so when we’re reviewing opportunities to integrate with potential partners, we look to understand how an integration will enhance data for our customers.

Top priority is always making sure the data available to customers is accurate, up-to-date and as complete as possible. We look for integrations that give customers access to more data while making it easier for customers to effectively interpret and act on it within their all-in-one gym management software solution.

To help operators get more from their data, we recommend making use of our integration with business intelligence system FitnessKPI. Using the data available within our software, the integration helps operators track business performance. Operators are alerted to changes and presented with suggested actions to take.

FitnessKPI uses AI to make predictions and help operators analyse performance and as well as predicting future business performance, the technology identifies members most likely to cancel in the next three months. The integration also lets operators quickly make smart decisions that are informed by accurate, complete data. This eliminates the need to make flawed decisions based on intuition and powers better results.

We look for integrations that will give our customers access to more data
Customer insight is a valuable tool for operators says Walker / photo: Shutterstock / Gutesa
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features