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Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Supplier showcase: Speedflex: Front and centre

Village Health and Wellness Clubs has put Speedflex Blade at the centre of its new HIIT concept

Published in Health Club Management 2023 issue 9

Village Health and Wellness Clubs has launched a brand new gym-floor HIIT concept, centred around the Speedflex Blade. The hotly anticipated class – titled Blade Blast – rolled out to 21 sites last month and is already proving popular with members, with 90 per cent of classes fully booked.

Blade Blast centres around quick bursts of work on the Speedflex Blade, combined with functional and floor-based moves. In only 20 minutes, members are offered an effective, total-body workout, designed to sculpt the body and boost the metabolism to burn optimum calories.

The Blade is the ideal equipment to provide a cardio burst in a class setting, thanks to its isokinetic functionality which means there’s no need to adjust the settings from person to person. A super-fit individual can jump straight on after a deconditioned individual and the Blade will respond to the fitness of the user.

The other huge benefit of training on the Blade is that it provides high-intensity workouts but with low impact, meaning no stress or pressure on the joints, and because there is no DOMS, there are no aches and pains the following day – ensuring people come back for more.

Twice a day
Village is currently running Blade Blast classes twice a day, at peak times, but thanks to on-screen content, Blades are also getting plenty of use outside timetabled sessions. They come with over 100 on-demand workouts at the touch of a button, from quick 10 minute sessions and warm ups, to full-body 45 minute workouts, all led by expert Speedflex trainers through the built-in screen.

“Speedflex Blade was the perfect choice for our gym-floor HIIT circuit, helping us further elevate the member experience with this unique equipment,” says Andy Logan, head of national leisure operations for Village.

“Members of all fitness levels can use the Blade and immediately exercise at the right level, without needing to adjust settings, since the machine responds to the force of the user,” he explains. ”The addition of on-demand workout content via a built-in touchscreen, means the equipment is popular outside timetabled sessions too.”

Village Health and Wellness has 33 clubs across the UK kitted out with premium equipment, heated pools and also delivers Les Mills classes.

"Speedflex Blade was the perfect choice for our gym-floor HIIT circuit" – Andy Logan, national leisure operations for Village

Why Village members love Blade Blast

• Burns calories in a short amount of time, making it an efficient workout option

• Allows them to exercise to their maximum capacity, guided by expert instructors

• Minimises muscle soreness, whilst toning and sculpting the body

• Helps to reduce body fat, while improving muscular endurance

• Great for heart and lung health

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
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Into the fitaverse

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Fit Tech people

Ali Jawad

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Users can easily identify which facilities in the UK are accessible to the disabled community
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Hannes Sjöblad

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We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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Digital
Lockers
Cryotherapy
Flooring
Salt therapy products
20-22 Mar 2024
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features

Supplier showcase: Speedflex: Front and centre

Village Health and Wellness Clubs has put Speedflex Blade at the centre of its new HIIT concept

Published in Health Club Management 2023 issue 9

Village Health and Wellness Clubs has launched a brand new gym-floor HIIT concept, centred around the Speedflex Blade. The hotly anticipated class – titled Blade Blast – rolled out to 21 sites last month and is already proving popular with members, with 90 per cent of classes fully booked.

Blade Blast centres around quick bursts of work on the Speedflex Blade, combined with functional and floor-based moves. In only 20 minutes, members are offered an effective, total-body workout, designed to sculpt the body and boost the metabolism to burn optimum calories.

The Blade is the ideal equipment to provide a cardio burst in a class setting, thanks to its isokinetic functionality which means there’s no need to adjust the settings from person to person. A super-fit individual can jump straight on after a deconditioned individual and the Blade will respond to the fitness of the user.

The other huge benefit of training on the Blade is that it provides high-intensity workouts but with low impact, meaning no stress or pressure on the joints, and because there is no DOMS, there are no aches and pains the following day – ensuring people come back for more.

Twice a day
Village is currently running Blade Blast classes twice a day, at peak times, but thanks to on-screen content, Blades are also getting plenty of use outside timetabled sessions. They come with over 100 on-demand workouts at the touch of a button, from quick 10 minute sessions and warm ups, to full-body 45 minute workouts, all led by expert Speedflex trainers through the built-in screen.

“Speedflex Blade was the perfect choice for our gym-floor HIIT circuit, helping us further elevate the member experience with this unique equipment,” says Andy Logan, head of national leisure operations for Village.

“Members of all fitness levels can use the Blade and immediately exercise at the right level, without needing to adjust settings, since the machine responds to the force of the user,” he explains. ”The addition of on-demand workout content via a built-in touchscreen, means the equipment is popular outside timetabled sessions too.”

Village Health and Wellness has 33 clubs across the UK kitted out with premium equipment, heated pools and also delivers Les Mills classes.

"Speedflex Blade was the perfect choice for our gym-floor HIIT circuit" – Andy Logan, national leisure operations for Village

Why Village members love Blade Blast

• Burns calories in a short amount of time, making it an efficient workout option

• Allows them to exercise to their maximum capacity, guided by expert instructors

• Minimises muscle soreness, whilst toning and sculpting the body

• Helps to reduce body fat, while improving muscular endurance

• Great for heart and lung health

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features