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features

Supplier showcase: Matrix Fitness refit reaps record results

Long Stratton Leisure Centre, run by South Norfolk Council, underwent a major £2m renovation in 2019, which saw the existing building redeveloped into a state-of-the-art facility

Published in Health Club Management 2020 issue 3

A new 80-station gym, featuring the latest equipment from Matrix Fitness was installed, along with the creation of two multi-use fitness studios, offering over 40 exercise classes a week.

Daniel Infanti, general manager at Long Stratton Leisure Centre comments: “As a council-run gym, we recognised that we needed a facility that offered something to everyone, of all abilities and fitness levels. It wasn’t just about modernising, but about really considering the needs of our members and creating something that gave them the best experience.

“I can’t speak highly enough of the support that Matrix Fitness gave us throughout this entire project. Not only did they advise us on the design, layout and equipment for the gym, but they also set us up with a temporary gym facility while our refurbishment was being done.

Due to the high standard of this, we even managed to grow our membership by 100 during that time,” he says.

The new look included an open plan layout, a balance between the cardio area, free weights and functional training. This included the latest Matrix Fitness connected strength and cardio equipment, a Connexus rig, S-Drive Performance Trainer and a Double Mega Rack.

More members
“We’ve seen a massive uplift in membership since the renovation, we haven’t just retained our current members, but have enticed old members back and welcomed members from new markets.” Infanti adds. “We’ve had to double our class exercise timetable due to increased demand and the footfall has gone through the roof.

We now see 15,000 people through our doors each month, compared to 5,000 before the refurbishment.”

After the renovation, targets were to have 800 members by the end of March 2020, more than doubling the original membership. The team had already exceeded that target by November 2019, with membership now at over 920 and anticipated to grow.

Tim Grainger-Smith, head of public sector sales at Matrix Fitness, says: “This project wasn’t just about providing gym equipment, it was about support for an incredible renovation from start to finish. We ensured temporary facilities were in place while the refurbishment was taking place, and due to the high standard, new members even joined during this time.”

To find out more visit
www.south-norfolk.gov.uk

uk.matrixfitness.com/en

Tel: +44 (0) 1782 644900

Tim Grainger-Smith, Matrix Fitness
"This project wasn’t just about providing gym equipment, it was about support from start to finish of an incredible renovation" - Tim Grainger-Smith, Matrix Fitness
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Supplier showcase: Matrix Fitness refit reaps record results

Long Stratton Leisure Centre, run by South Norfolk Council, underwent a major £2m renovation in 2019, which saw the existing building redeveloped into a state-of-the-art facility

Published in Health Club Management 2020 issue 3

A new 80-station gym, featuring the latest equipment from Matrix Fitness was installed, along with the creation of two multi-use fitness studios, offering over 40 exercise classes a week.

Daniel Infanti, general manager at Long Stratton Leisure Centre comments: “As a council-run gym, we recognised that we needed a facility that offered something to everyone, of all abilities and fitness levels. It wasn’t just about modernising, but about really considering the needs of our members and creating something that gave them the best experience.

“I can’t speak highly enough of the support that Matrix Fitness gave us throughout this entire project. Not only did they advise us on the design, layout and equipment for the gym, but they also set us up with a temporary gym facility while our refurbishment was being done.

Due to the high standard of this, we even managed to grow our membership by 100 during that time,” he says.

The new look included an open plan layout, a balance between the cardio area, free weights and functional training. This included the latest Matrix Fitness connected strength and cardio equipment, a Connexus rig, S-Drive Performance Trainer and a Double Mega Rack.

More members
“We’ve seen a massive uplift in membership since the renovation, we haven’t just retained our current members, but have enticed old members back and welcomed members from new markets.” Infanti adds. “We’ve had to double our class exercise timetable due to increased demand and the footfall has gone through the roof.

We now see 15,000 people through our doors each month, compared to 5,000 before the refurbishment.”

After the renovation, targets were to have 800 members by the end of March 2020, more than doubling the original membership. The team had already exceeded that target by November 2019, with membership now at over 920 and anticipated to grow.

Tim Grainger-Smith, head of public sector sales at Matrix Fitness, says: “This project wasn’t just about providing gym equipment, it was about support for an incredible renovation from start to finish. We ensured temporary facilities were in place while the refurbishment was taking place, and due to the high standard, new members even joined during this time.”

To find out more visit
www.south-norfolk.gov.uk

uk.matrixfitness.com/en

Tel: +44 (0) 1782 644900

Tim Grainger-Smith, Matrix Fitness
"This project wasn’t just about providing gym equipment, it was about support from start to finish of an incredible renovation" - Tim Grainger-Smith, Matrix Fitness
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features