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features

Sponsored: Technogym: powerful content

Technogym’s latest connected equipment offers members personalised cardio training experiences with fresh content provided by expert instructors

Published in Health Club Management 2022 issue 6

Embracing the evolution of digital software solutions has become increasingly important – especially when it comes to delivering personalised training experiences that provide efficient and engaging content to your members.

The Technogym Live training content platform features on-demand workouts for fitness, sport and health and is available on all product lines, including the latest innovation in cardio equipment – the eight-piece Excite Live range.

Technogym cardio equipment has a simple and intuitive interface called Technogym Live, key to the platform are Sessions that guides and motivates exercisers to reach their goals, with a personalised training experience offering relevant content to elevate the training experience.

Now, more than ever, people are looking for personalisation and to have the most engaging and motivating trainers supporting them in achieving their goals.

Endless training possibilities
There are over 700 highly engaging, trainer led readily available sessions, so members can find the perfect workout that best meets their needs.

There are six progressive sessions in each goal-based training series, such as ‘your first 5k’, drills and technique, fitter and faster and endurance and efficiency.

Members can boost their workout with pure energy from the best trainers, as sessions are led by 40+ ‘top talent’ trainers who are leading PTs and social media influencers. Let them show your members proper form and motivate them to achieve maximum results.

Alongside the six progressive sessions, members can also train in a time-based goal session and once in the session, they can choose between beginner, intermediate and advanced intensities. Along the top of the profile, they’ll see their overall class profile and Technogym Sessions profile. They can then control the intensity on the left- and right-hand sides of their screen with on-the-fly fast-track controls to ensure they stay true to their form.

Along with delivering Sessions, the Technogym Content Factory – with two studios in Italy and a third in Los Angeles – has also directed and produced all the sessions, with over 700 hours of original content to motivate and encourage members through their workouts.

Technogym Coach
Built into every piece of equipment and the entire ecosystem, Technogym Coach is AI that provides motivation and guidance to help members train better and make the most of their workout. And with a variety of new content on the consoles, accomplishing goals has never been such fun.
Members can start a journey of engagement and motivation and with Technogym Sessions, they’ll have a personalised trainer at their fingertips.

More:
www.technogym.com/hcm

Fast facts
Technogym Sessions

• 700+ sessions

• In 7 languages

• With 40+ talented trainers

• Over 700 hours of content available

Case study 1
Crow Wood Leisure
Oliver Brown

“We took on Technogym Sessions purely to offer something new to our members, as we knew it would tick the box for a significant majority of them.

“Initially, we put Sessions on two treadmills, however, after seeing the success of this, we added it to our full offering of eight treadmills.

“Offering Sessions on gym floor treadmills is a great opportunity for people to get involved, as we definitely see a real interest in it at peak club times from members who wouldn’t necessarily go into a class environment, but are looking for support and to get instruction.”

“We’ve been with Technogym since day one and have followed all the new equipment adoptions across the site.

“We get the best support we feel there is, while also getting longevity of equipment on-site, as the equipment stands up to the test, handling a thousand visits a day – something we’re working to increase.

“We know we can rely on the Technogym equipment to stand up to this usage.”

We’ve added Technogym Sessions to all our treadmills
Case study 2
Waterside Hotel and Leisure Club
Alice Hulley

“We adopted the Technogym Sessions because we wanted to offer something extra for our members and to stay ahead, because of the way the market was moving.

“Members have given us great feedback about the addition of Technogym Sessions, because they love that they’re trainer-led workouts.

“For many members, to come to the club and log onto a cardio machine then to see an instructor and to have an experience of working out with them – but on their own piece of kit and in their own time – they think is brilliant.

“The Technogym team is also excellent and has really helped support us as a club. We’ve built a fantastic partnership with them and they’re far more than just a gym equipment supplier. It’s been wonderful to work with them for the past five years.”

We get great feedback about Technogym Sessions
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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features

Sponsored: Technogym: powerful content

Technogym’s latest connected equipment offers members personalised cardio training experiences with fresh content provided by expert instructors

Published in Health Club Management 2022 issue 6

Embracing the evolution of digital software solutions has become increasingly important – especially when it comes to delivering personalised training experiences that provide efficient and engaging content to your members.

The Technogym Live training content platform features on-demand workouts for fitness, sport and health and is available on all product lines, including the latest innovation in cardio equipment – the eight-piece Excite Live range.

Technogym cardio equipment has a simple and intuitive interface called Technogym Live, key to the platform are Sessions that guides and motivates exercisers to reach their goals, with a personalised training experience offering relevant content to elevate the training experience.

Now, more than ever, people are looking for personalisation and to have the most engaging and motivating trainers supporting them in achieving their goals.

Endless training possibilities
There are over 700 highly engaging, trainer led readily available sessions, so members can find the perfect workout that best meets their needs.

There are six progressive sessions in each goal-based training series, such as ‘your first 5k’, drills and technique, fitter and faster and endurance and efficiency.

Members can boost their workout with pure energy from the best trainers, as sessions are led by 40+ ‘top talent’ trainers who are leading PTs and social media influencers. Let them show your members proper form and motivate them to achieve maximum results.

Alongside the six progressive sessions, members can also train in a time-based goal session and once in the session, they can choose between beginner, intermediate and advanced intensities. Along the top of the profile, they’ll see their overall class profile and Technogym Sessions profile. They can then control the intensity on the left- and right-hand sides of their screen with on-the-fly fast-track controls to ensure they stay true to their form.

Along with delivering Sessions, the Technogym Content Factory – with two studios in Italy and a third in Los Angeles – has also directed and produced all the sessions, with over 700 hours of original content to motivate and encourage members through their workouts.

Technogym Coach
Built into every piece of equipment and the entire ecosystem, Technogym Coach is AI that provides motivation and guidance to help members train better and make the most of their workout. And with a variety of new content on the consoles, accomplishing goals has never been such fun.
Members can start a journey of engagement and motivation and with Technogym Sessions, they’ll have a personalised trainer at their fingertips.

More:
www.technogym.com/hcm

Fast facts
Technogym Sessions

• 700+ sessions

• In 7 languages

• With 40+ talented trainers

• Over 700 hours of content available

Case study 1
Crow Wood Leisure
Oliver Brown

“We took on Technogym Sessions purely to offer something new to our members, as we knew it would tick the box for a significant majority of them.

“Initially, we put Sessions on two treadmills, however, after seeing the success of this, we added it to our full offering of eight treadmills.

“Offering Sessions on gym floor treadmills is a great opportunity for people to get involved, as we definitely see a real interest in it at peak club times from members who wouldn’t necessarily go into a class environment, but are looking for support and to get instruction.”

“We’ve been with Technogym since day one and have followed all the new equipment adoptions across the site.

“We get the best support we feel there is, while also getting longevity of equipment on-site, as the equipment stands up to the test, handling a thousand visits a day – something we’re working to increase.

“We know we can rely on the Technogym equipment to stand up to this usage.”

We’ve added Technogym Sessions to all our treadmills
Case study 2
Waterside Hotel and Leisure Club
Alice Hulley

“We adopted the Technogym Sessions because we wanted to offer something extra for our members and to stay ahead, because of the way the market was moving.

“Members have given us great feedback about the addition of Technogym Sessions, because they love that they’re trainer-led workouts.

“For many members, to come to the club and log onto a cardio machine then to see an instructor and to have an experience of working out with them – but on their own piece of kit and in their own time – they think is brilliant.

“The Technogym team is also excellent and has really helped support us as a club. We’ve built a fantastic partnership with them and they’re far more than just a gym equipment supplier. It’s been wonderful to work with them for the past five years.”

We get great feedback about Technogym Sessions
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features