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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Sponsored: Myzone: 6 steps to accelerate growth in fitness

Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022

Published in Health Club Management 2022 issue 6

Communities – under the guidance of the fitness industry – need more support now than ever before. People’s willingness to take advice on board and embrace new habits is at a new high and we need to be there for them to keep that motivation strong and fuel a ‘movement of movement’ with benefits that last for years.

Here are some ways you can demonstrate to members how to boost workouts through dynamic community tools and influencing long-term behaviour change that keeps more people moving with you for longer.

1 Discover digital drivers that work for you
The right digital tools are now essentials instead of just a way of keeping up with the competition or offering something for the sake of it.

You need to find ways of unlocking engaging and motivational experiences that are not only effective, but also inclusive. Rewarding effort is key to this, as it’s tailored to the individual and is about more than just ability alone.

Myzone created MEPs (Myzone Effort Points) and placed them at the core of its offering, to not only reward effort, but also to equate that effort to the World Health Organization’s guidelines for physical activity – a target of 1,300 MEPs per month.

Myzone gamifies fitness and drives motivation, resulting in members who stay 24 per cent longer with a gym than clubs that don’t use Myzone.

It does this using in-club displays, the app screen and Remote workouts that can be applied as a member offering from anywhere.

2 Education is always an essential
In short, most of us don’t know what we’re capable of achieving until we do it – even those of us experienced in the industry or as a gym member. This applies to everyone, from the first-time gym user to professional athletes looking for that extra one per cent.

Learning about our bodies and getting comfortable with different degrees of effort is at the heart of what Myzone does. It’s this understanding and education that keeps people moving for longer over time.

It’s no longer simply a case of helping people to understand the benefits of exercise – that’s been highlighted time and time again over the past few years. We’re lucky in that the profile and importance of the fitness industry has been raised more than ever before; now it’s time to give people the tools to recognise their individual physical activity needs and make positive behaviour changes that stick.

In regards to your own professional development, seek the education that lets you bring these benefits to members right from the start of their journey with you.

3 Partnerships are more powerful than you know
The biggest benefits no longer come from hording your knowledge and keeping secrets of your experience to yourself. More people have aligned themselves with businesses through brand loyalty or simply just time and tradition. This means that, instead of trying to create your own version of the thing that members are using, partnerships are key.

Myzone connects through analogue, ANT+ and Bluetooth with gym equipment, Apple Watch, Wear OS (previously Android Wear), Garmin and Samsung Galaxy. It also integrates with third-party apps such as MapMyRun, Strava, and MyFitnessPal. For in-gym benefits, Myzone plays friendly with other technologies, too, including Life Fitness, Les Mills, Wattbike, Precor, Concept 2 and more.

These partnerships should be in equipment and app integrations that benefit your members’ lifestyle (not solely what you have in your gym), but can be so much more than that. Think of local businesses in your area that align with what your community wants to achieve.

Whether it’s healthy restaurants, sports shops, subscription services, nutritional partners – or any other opportunity – be sure you’re not missing out on the chance to team up and add value for both sides.

4 Challenges inspire people to keep going
It’s so important to reward effort, and the best way of doing that is to set challenges that engage, motivate and hold people accountable for their own physical activity levels.

We’ve seen individual and team challenges make a huge difference to building the buzz, keeping members moving and just bringing people together in a fun way that’s enjoyable for all. Even when the competitive spirit really kicks in, it gets people talking who may not have done so previously – congratulating each other on achievements, sharing workout ideas, or innovating in programming to earn more MEPs towards their personal goals.

Individual challenges are a great starting point. For example, everyone meeting the World Health Organization’s guidelines for physical activity in a month gets entered into a prize draw. That way, every members knows it doesn’t matter if you’re in the gym every day or once a week and so long as you meet the standard, you’re in with a chance of winning.

Rewards for these challenges could be courtesy of other local businesses with whom you’ve collaborated or struck up a contra deal to your mutual benefit. Other options are in-house rewards, such as merch, classes and PT sessions, or a month off membership, for example.

5 Focus on helping others focus
Give your members something to focus their goals and performance on – don’t rely on the mundane “I want to lose weight” or “I want to build muscle” induction stereotypes. Functional fitness and concentrating on a defined goal or achievement brings more benefits than abstract ‘nice to have’ reasons for stepping through the door of a gym.

Think about how someone might feel if they worked towards competing in, or simply completing, an event such as a Spartan race. Concentrate on distance goals such as following a mountain trail. Pick a particular lifting achievement, or get your community training for a Hyrox team challenge. The weight loss or strength gains will come as a result.

If you can ask the question “why”, it’s worth inspiring them to delve deeper into the reasoning. Don’t stop at “I want to lose weight.” Ask why? The reasons will vary vastly, but whether it’s to be healthier for longer, be an inspiration to family or to improve mindset and mental health, it’s valuable for both personal trainer or class participant if more of an understanding is there. None of us wants to be treated as a ‘box-tick’ in the same form-filling exercise as the person before or after us.

Heart rate training offers an immediate education into our current physical condition, and guides anyone through short- and long-term goals. Keeping the focus on individual zones from workout to workout will not only indicate the exact level of effort a member can put in above and beyond where they thought they’d stop, but it will help them know when to push, when to recover, and how they’re doing with progression over time.

6 Community should be your everything
The most important thing is being there for your community. In taking any of these steps, you’ll be reaching out to more people in your facility, while also penetrating deeper into the local network.

Make people welcome, surprise and delight with what you offer at this time when going above and beyond can make you stand above the competition.

It’s all about rewarding effort and finding the right partners that can add the most value at the heart of physical activity for your people.

More: www.myzone.org

"Myzone gamifies fitness and drives motivation, resulting in members that stay 24 per cent longer," – Ben Hackney-Williams

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Sponsored: Myzone: 6 steps to accelerate growth in fitness

Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022

Published in Health Club Management 2022 issue 6

Communities – under the guidance of the fitness industry – need more support now than ever before. People’s willingness to take advice on board and embrace new habits is at a new high and we need to be there for them to keep that motivation strong and fuel a ‘movement of movement’ with benefits that last for years.

Here are some ways you can demonstrate to members how to boost workouts through dynamic community tools and influencing long-term behaviour change that keeps more people moving with you for longer.

1 Discover digital drivers that work for you
The right digital tools are now essentials instead of just a way of keeping up with the competition or offering something for the sake of it.

You need to find ways of unlocking engaging and motivational experiences that are not only effective, but also inclusive. Rewarding effort is key to this, as it’s tailored to the individual and is about more than just ability alone.

Myzone created MEPs (Myzone Effort Points) and placed them at the core of its offering, to not only reward effort, but also to equate that effort to the World Health Organization’s guidelines for physical activity – a target of 1,300 MEPs per month.

Myzone gamifies fitness and drives motivation, resulting in members who stay 24 per cent longer with a gym than clubs that don’t use Myzone.

It does this using in-club displays, the app screen and Remote workouts that can be applied as a member offering from anywhere.

2 Education is always an essential
In short, most of us don’t know what we’re capable of achieving until we do it – even those of us experienced in the industry or as a gym member. This applies to everyone, from the first-time gym user to professional athletes looking for that extra one per cent.

Learning about our bodies and getting comfortable with different degrees of effort is at the heart of what Myzone does. It’s this understanding and education that keeps people moving for longer over time.

It’s no longer simply a case of helping people to understand the benefits of exercise – that’s been highlighted time and time again over the past few years. We’re lucky in that the profile and importance of the fitness industry has been raised more than ever before; now it’s time to give people the tools to recognise their individual physical activity needs and make positive behaviour changes that stick.

In regards to your own professional development, seek the education that lets you bring these benefits to members right from the start of their journey with you.

3 Partnerships are more powerful than you know
The biggest benefits no longer come from hording your knowledge and keeping secrets of your experience to yourself. More people have aligned themselves with businesses through brand loyalty or simply just time and tradition. This means that, instead of trying to create your own version of the thing that members are using, partnerships are key.

Myzone connects through analogue, ANT+ and Bluetooth with gym equipment, Apple Watch, Wear OS (previously Android Wear), Garmin and Samsung Galaxy. It also integrates with third-party apps such as MapMyRun, Strava, and MyFitnessPal. For in-gym benefits, Myzone plays friendly with other technologies, too, including Life Fitness, Les Mills, Wattbike, Precor, Concept 2 and more.

These partnerships should be in equipment and app integrations that benefit your members’ lifestyle (not solely what you have in your gym), but can be so much more than that. Think of local businesses in your area that align with what your community wants to achieve.

Whether it’s healthy restaurants, sports shops, subscription services, nutritional partners – or any other opportunity – be sure you’re not missing out on the chance to team up and add value for both sides.

4 Challenges inspire people to keep going
It’s so important to reward effort, and the best way of doing that is to set challenges that engage, motivate and hold people accountable for their own physical activity levels.

We’ve seen individual and team challenges make a huge difference to building the buzz, keeping members moving and just bringing people together in a fun way that’s enjoyable for all. Even when the competitive spirit really kicks in, it gets people talking who may not have done so previously – congratulating each other on achievements, sharing workout ideas, or innovating in programming to earn more MEPs towards their personal goals.

Individual challenges are a great starting point. For example, everyone meeting the World Health Organization’s guidelines for physical activity in a month gets entered into a prize draw. That way, every members knows it doesn’t matter if you’re in the gym every day or once a week and so long as you meet the standard, you’re in with a chance of winning.

Rewards for these challenges could be courtesy of other local businesses with whom you’ve collaborated or struck up a contra deal to your mutual benefit. Other options are in-house rewards, such as merch, classes and PT sessions, or a month off membership, for example.

5 Focus on helping others focus
Give your members something to focus their goals and performance on – don’t rely on the mundane “I want to lose weight” or “I want to build muscle” induction stereotypes. Functional fitness and concentrating on a defined goal or achievement brings more benefits than abstract ‘nice to have’ reasons for stepping through the door of a gym.

Think about how someone might feel if they worked towards competing in, or simply completing, an event such as a Spartan race. Concentrate on distance goals such as following a mountain trail. Pick a particular lifting achievement, or get your community training for a Hyrox team challenge. The weight loss or strength gains will come as a result.

If you can ask the question “why”, it’s worth inspiring them to delve deeper into the reasoning. Don’t stop at “I want to lose weight.” Ask why? The reasons will vary vastly, but whether it’s to be healthier for longer, be an inspiration to family or to improve mindset and mental health, it’s valuable for both personal trainer or class participant if more of an understanding is there. None of us wants to be treated as a ‘box-tick’ in the same form-filling exercise as the person before or after us.

Heart rate training offers an immediate education into our current physical condition, and guides anyone through short- and long-term goals. Keeping the focus on individual zones from workout to workout will not only indicate the exact level of effort a member can put in above and beyond where they thought they’d stop, but it will help them know when to push, when to recover, and how they’re doing with progression over time.

6 Community should be your everything
The most important thing is being there for your community. In taking any of these steps, you’ll be reaching out to more people in your facility, while also penetrating deeper into the local network.

Make people welcome, surprise and delight with what you offer at this time when going above and beyond can make you stand above the competition.

It’s all about rewarding effort and finding the right partners that can add the most value at the heart of physical activity for your people.

More: www.myzone.org

"Myzone gamifies fitness and drives motivation, resulting in members that stay 24 per cent longer," – Ben Hackney-Williams

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features