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features

Sponsored: Legend software: Exceed your potential

We look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution

Published in Health Club Management 2020 issue 9

Legend software, with integrated membership payments and value-added services, offers a complete end-to-end leisure management solution delivered via a single database.

This makes it easier to run your facilities more effectively, with greater insight into your customers.

COVID-19 is increasing the pressure and competitiveness of the already challenging leisure industry. Consumers have access to ever greater choice; increasingly attractive offerings; lower price points; and a wide variety of exercise options. What’s more, many of those who were confident gym goers, are now cautious about returning.

As an operator, your ability to communicate via timely and personalised messages, deal efficiently with payments, and deliver a seamless service across all aspects of the customer lifecycle, is now intrinsic to business recovery and success.

Leisure management software has developed rapidly to streamline operations and improve customer management. However, the majority of operators lack the resource, expertise, and time to unlock and leverage actionable insights from customer data, or manage the complexities of membership payment processes and delivery.

Legend combines software, membership payments and value-added services to perform all these functions, enabling you to focus on delivering your business potential.

Legend can help you overcome daily challenges and maximise the value from your software investment. As Legend is a TSG solution, you’ll benefit from global insights and specialist expertise across business management software, payments and services for health and fitness operators.

Integrated, Value-Added Services
Billing and payment processing – BACS Bureau

Jon Layton, systems and membership manager at Halo Leisure, explains: "Legend offers a fully integrated service, offering Direct Debit collections, representations, tailored CRM platform including automated customer journeys, and credit control for debtors."

Increased collection rates

Lee Wood, commercial director and deputy chief executive of Active Tameside, adds: "We started using Legend BACS Bureau in 2012 and from a pre-Legend collection rate of 87 per cent, we’ve now risen to 96 per cent, which is absolutely fantastic. We have one very happy FD!"

Flexible payments

With Legend, you can design a payments calendar to suit your preferred submission timetable by adjusting the timing and/or the frequency of collections.

Claire Turnbull, business development manager at Abbeycroft Leisure, adds: Legend has changed the way in which we collect our Direct Debits.

"Historically, we had one monthly collection for our membership fees, now we do four collections a month, offering a choice of four different dates to our customers.

"The great benefit for us is that we’re able to take a month’s membership fees in advance for every single member, so it’s uplifted our income. For customers and for staff, it’s a much simpler and more flexible way of joining."

Member retention and engagement

Legend’s integrated approach is designed to retain members and maximise revenue, freeing up time for your team and enabling them to focus on what they do best – providing an exceptional customer experience.

Benefits operators have seen include improved customer retention, reduced business administration and overheads, and increased profitability.

Online joining and digital agreements let customers join anytime through a digital payments process, capturing vital demographic information and creating a platform to increase revenue from membership, pay and play, bookings, marketing campaigns and online sales.

Layton says: "Legend has transformed the way we interact with our customers. We originally started with a new member journey, where all new members get an automated email welcoming them to our centres. This has helped increase engagement rates; retention rates are better and our customers are better informed." 

Retention and recovery services

Legend’s retention and recovery services proactively re-engage and win back members, extending the life of customers.

Unlike a pure payment gateway, our processes ensure that if a payment becomes overdue, the Legend team is in immediate contact, to notify and attempt to resolve and retain the customer.

Layton says: "We’ve introduced credit control journeys that have helped increase the amount of revenue we get back from people who have defaulted on Direct Debits." 

 Andrew Hetherington, from Inverclyde Leisure, adds: "Inverclyde has seen great improvement since the introduction of the Legend BACS Bureau. It has helped not only our debt recovery in terms of financial, but also the management processes and the automated systems behind the scenes that help to maintain that debt control."

Unlocking value

Hetherington continues, saying: "Since utilising the bureau, not only have we increased our uplift percentage to well over 98 per cent, we’ve also found efficiencies with staff time. Automated processes have freed up our employees to focus on duties in other areas, which adds to overall customer satisfaction." 

Legend’s integrated membership payments and services solve complex challenges, increase revenue, drive retention and maximise profitability, without leaving the work to you.

Now more than ever, it is imperative you can unlock the full value of your leisure management solutions. Legend is here to help.

Find out more: www.legendware.co.uk

Legend partners with leading UK leisure / PeopleImages/istockphotooperators
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Sponsored: Legend software: Exceed your potential

We look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution

Published in Health Club Management 2020 issue 9

Legend software, with integrated membership payments and value-added services, offers a complete end-to-end leisure management solution delivered via a single database.

This makes it easier to run your facilities more effectively, with greater insight into your customers.

COVID-19 is increasing the pressure and competitiveness of the already challenging leisure industry. Consumers have access to ever greater choice; increasingly attractive offerings; lower price points; and a wide variety of exercise options. What’s more, many of those who were confident gym goers, are now cautious about returning.

As an operator, your ability to communicate via timely and personalised messages, deal efficiently with payments, and deliver a seamless service across all aspects of the customer lifecycle, is now intrinsic to business recovery and success.

Leisure management software has developed rapidly to streamline operations and improve customer management. However, the majority of operators lack the resource, expertise, and time to unlock and leverage actionable insights from customer data, or manage the complexities of membership payment processes and delivery.

Legend combines software, membership payments and value-added services to perform all these functions, enabling you to focus on delivering your business potential.

Legend can help you overcome daily challenges and maximise the value from your software investment. As Legend is a TSG solution, you’ll benefit from global insights and specialist expertise across business management software, payments and services for health and fitness operators.

Integrated, Value-Added Services
Billing and payment processing – BACS Bureau

Jon Layton, systems and membership manager at Halo Leisure, explains: "Legend offers a fully integrated service, offering Direct Debit collections, representations, tailored CRM platform including automated customer journeys, and credit control for debtors."

Increased collection rates

Lee Wood, commercial director and deputy chief executive of Active Tameside, adds: "We started using Legend BACS Bureau in 2012 and from a pre-Legend collection rate of 87 per cent, we’ve now risen to 96 per cent, which is absolutely fantastic. We have one very happy FD!"

Flexible payments

With Legend, you can design a payments calendar to suit your preferred submission timetable by adjusting the timing and/or the frequency of collections.

Claire Turnbull, business development manager at Abbeycroft Leisure, adds: Legend has changed the way in which we collect our Direct Debits.

"Historically, we had one monthly collection for our membership fees, now we do four collections a month, offering a choice of four different dates to our customers.

"The great benefit for us is that we’re able to take a month’s membership fees in advance for every single member, so it’s uplifted our income. For customers and for staff, it’s a much simpler and more flexible way of joining."

Member retention and engagement

Legend’s integrated approach is designed to retain members and maximise revenue, freeing up time for your team and enabling them to focus on what they do best – providing an exceptional customer experience.

Benefits operators have seen include improved customer retention, reduced business administration and overheads, and increased profitability.

Online joining and digital agreements let customers join anytime through a digital payments process, capturing vital demographic information and creating a platform to increase revenue from membership, pay and play, bookings, marketing campaigns and online sales.

Layton says: "Legend has transformed the way we interact with our customers. We originally started with a new member journey, where all new members get an automated email welcoming them to our centres. This has helped increase engagement rates; retention rates are better and our customers are better informed." 

Retention and recovery services

Legend’s retention and recovery services proactively re-engage and win back members, extending the life of customers.

Unlike a pure payment gateway, our processes ensure that if a payment becomes overdue, the Legend team is in immediate contact, to notify and attempt to resolve and retain the customer.

Layton says: "We’ve introduced credit control journeys that have helped increase the amount of revenue we get back from people who have defaulted on Direct Debits." 

 Andrew Hetherington, from Inverclyde Leisure, adds: "Inverclyde has seen great improvement since the introduction of the Legend BACS Bureau. It has helped not only our debt recovery in terms of financial, but also the management processes and the automated systems behind the scenes that help to maintain that debt control."

Unlocking value

Hetherington continues, saying: "Since utilising the bureau, not only have we increased our uplift percentage to well over 98 per cent, we’ve also found efficiencies with staff time. Automated processes have freed up our employees to focus on duties in other areas, which adds to overall customer satisfaction." 

Legend’s integrated membership payments and services solve complex challenges, increase revenue, drive retention and maximise profitability, without leaving the work to you.

Now more than ever, it is imperative you can unlock the full value of your leisure management solutions. Legend is here to help.

Find out more: www.legendware.co.uk

Legend partners with leading UK leisure / PeopleImages/istockphotooperators
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features