The pandemic has inspired many employers to re-examine the wellbeing support they give their people, with many taking steps to improve their offering as a result.

This hot topic is now at the forefront of many company’s plans and in the ACSM 2024 Worldwide Survey of Fitness Trends, worksite health promotion was voted second top priority, which confirms this increased awareness of the benefits of supporting the health and wellbeing of the workforce.

We’re witnessing huge changes when it comes to consumer priorities, with 69 per cent saying they’d choose one job over another if it offered better benefits and 83 per cent of employers in the UK having seen a rise in wellbeing benefit requests from their employees.

Despite squeezes on disposable income, people are continuing to invest in their wellbeing and are increasingly relying on their employers to help with this – people view their physical wellbeing as their third most important priority after pay and holiday and this presents huge opportunities for health club operators to get involved in the fast-growing corporate wellbeing market.  

Big opportunities for health and fitness operators 
Discounted gym memberships are a popular benefit, with demand from employees growing by 32 per cent in the last year. Data from Epassi UK shows a 58 per cent increase in companies launching an Epassi scheme between 2022 and 2023, leading to a 178 per cent increase in employees becoming physically active over the last three years.

Even though the demand is there, with diversity in the workforce and everyone’s preferences being different, it’s challenging for employers to deliver an offer that meets everyone’s needs. This is where Epassi UK can help.  

For the last 22 years the company has been on a mission to create a fitter, happier and more productive workforce by increasing the take-up of health and wellbeing schemes across the UK and Ireland.

Since the launch of its fitness network back in 2001, the team behind Epassi has helped millions of employees from thousands of companies improve their wellbeing by becoming more active, becoming the UK’s largest health and fitness network.  

Supporting the working population
Epassi works with over 2,000 companies and leading benefit providers across the UK and Ireland to offer employees discounts on gym memberships through two fitness schemes, MyGymDiscounts and GymFlex.

Currently working with 90 per cent of the leading club operators in the UK and Ireland, Epassi delivers 12-month, company funded memberships and hot leads to over 3,800 clubs that have already joined its network. 

• More: www.epassi.com