The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Promotional feature: Wattbike promotion

The Olympic Effect shows significant increases in sports participation during and following the Olympic Games and we expect the Olympic Games in Rio later this year to be no different. Richard Baker, commercial director of Wattbike, explains how they will be making a contribution to the Olympic Games this year.

Published in Health Club Management 2016 issue 1

The data the Wattbike provides has long been favoured by athletes and coaches ahead of major events like the Olympic Games. Are there any athletes who have been training on a Wattbike who we should look out for this summer?

Track cyclist Joanna Rowsell-Shand has trained on the Wattbike for the past two years and we have no doubt that the bike will form a key part of her preparations for the Olympic Games.

Joanna will be competing in the Team Pursuit which requires incredible speed, power and endurance, all of which can be effectively measured, analysed and improved through specific, effective sessions on the Wattbike.  

As an indoor bike, the Wattbike is an obvious choice as a training tool for cyclists. Are there athletes in any other sports who may benefit from training on the Wattbike?
Yes. Whilst the Wattbike is primarily designed as an indoor bike for cyclists, many coaches and athletes in other sports including Toni Minichiello, Jessica Ennis-Hill and Tamara Taylor have been recognising the performance enhancing benefits of the bike. We’ve had a long-running partnership with many sports and individual athletes from sailing to athletics, and more recently swimming and rugby. Athletes tend to use the Wattbike as a strength and conditioning tool to help them enhance endurance and become faster and stronger.

The Wattbike is also used to protect athletes by allowing them to offload the body during training, helping to prevent injuries whilst maintaining high outputs.  All the ingredients needed for a medal winning performance no matter what the sport.

The Wattbike has a strong following in elite sport circles – how are you looking to transfer the benefits of the Wattbike to the casual gym users?
Our main aim when developing the Wattbike was to create a training tool which can be used as effectively by the casual gym goer as it is for the elite cyclist. That’s why the product you see in the gyms is exactly the same bike as Olympic athlete Joanna Rowsell-Shand uses. Many of our users love the fact that they can truly train ‘like a pro’ just by heading to their local gym, setting up their training zones and riding each and every session precisely.

To enhance the gym user’s experience even further, we’ve developed the Wattbike Hub, a unique digital platform which lets users ride along to workouts and training plans - some of which have been designed by Joanna Rowsell herself. Once their session is complete, the workout is saved directly to the Wattbike Hub, ready for further analysis and sharing with friends, coaches or personal trainers.

The digital platform sounds like an interesting development. Are you hoping this will encourage sports participation post Olympics?
In today’s digital world, users expect to be able to measure, analyse and share every detail about their lives, and sports and fitness is no different. In recent years, we’ve seen fantastic online resources such as coaching software Training Peaks and ride analyser Strava rise in popularity. When thinking about how we could enhance our user’s experience and increase sports participation, there was no doubt it would come in the form of a digital platform.

With the second generation of the Wattbike Hub, we wanted to go further than data analysis, we wanted to provide real value for our users in the form of a ‘personal trainer in their pocket’. The Hub provides training plans, individual workouts and tests all designed to help each and every user achieve their goals whether they’ve been inspired by the Olympics or they simply want to live a healthy life.

For the younger generation, the Rio Games will be the event which inspires young athletes to represent their country and get to future Games. How will Wattbike be part of this future generation?
At Wattbike, we’re passionate about talent identification and young athlete development. That’s why we’ve partnered with the UCI World Cycling Centre - the coaching arm of the UCI - to identify and develop future stars.

The UCI World Cycling Centre levels the playing field for nations that may not have the resources or facilities that we enjoy here in the UK. In partnership with our sport science team the WCC are close to finalising standard global testing and talent screening protocols for road, track, mountain bike and BMX athletes. The protocols will allow the WCC team to assess and compare data of cyclists from around the world in order to identify exceptional talent.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Anantharaman Pattabiraman

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More features
Every week, millions of people get fit in 21,000 clubs, across 100 countries with the ...
Wattbike’s mission is to make Wattbike the ultimate training partner for improving health and performance. ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
Every week, millions of people get fit in 21,000 clubs, across 100 countries with the ...
Wattbike’s mission is to make Wattbike the ultimate training partner for improving health and performance. ...
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features

Promotional feature: Wattbike promotion

The Olympic Effect shows significant increases in sports participation during and following the Olympic Games and we expect the Olympic Games in Rio later this year to be no different. Richard Baker, commercial director of Wattbike, explains how they will be making a contribution to the Olympic Games this year.

Published in Health Club Management 2016 issue 1

The data the Wattbike provides has long been favoured by athletes and coaches ahead of major events like the Olympic Games. Are there any athletes who have been training on a Wattbike who we should look out for this summer?

Track cyclist Joanna Rowsell-Shand has trained on the Wattbike for the past two years and we have no doubt that the bike will form a key part of her preparations for the Olympic Games.

Joanna will be competing in the Team Pursuit which requires incredible speed, power and endurance, all of which can be effectively measured, analysed and improved through specific, effective sessions on the Wattbike.  

As an indoor bike, the Wattbike is an obvious choice as a training tool for cyclists. Are there athletes in any other sports who may benefit from training on the Wattbike?
Yes. Whilst the Wattbike is primarily designed as an indoor bike for cyclists, many coaches and athletes in other sports including Toni Minichiello, Jessica Ennis-Hill and Tamara Taylor have been recognising the performance enhancing benefits of the bike. We’ve had a long-running partnership with many sports and individual athletes from sailing to athletics, and more recently swimming and rugby. Athletes tend to use the Wattbike as a strength and conditioning tool to help them enhance endurance and become faster and stronger.

The Wattbike is also used to protect athletes by allowing them to offload the body during training, helping to prevent injuries whilst maintaining high outputs.  All the ingredients needed for a medal winning performance no matter what the sport.

The Wattbike has a strong following in elite sport circles – how are you looking to transfer the benefits of the Wattbike to the casual gym users?
Our main aim when developing the Wattbike was to create a training tool which can be used as effectively by the casual gym goer as it is for the elite cyclist. That’s why the product you see in the gyms is exactly the same bike as Olympic athlete Joanna Rowsell-Shand uses. Many of our users love the fact that they can truly train ‘like a pro’ just by heading to their local gym, setting up their training zones and riding each and every session precisely.

To enhance the gym user’s experience even further, we’ve developed the Wattbike Hub, a unique digital platform which lets users ride along to workouts and training plans - some of which have been designed by Joanna Rowsell herself. Once their session is complete, the workout is saved directly to the Wattbike Hub, ready for further analysis and sharing with friends, coaches or personal trainers.

The digital platform sounds like an interesting development. Are you hoping this will encourage sports participation post Olympics?
In today’s digital world, users expect to be able to measure, analyse and share every detail about their lives, and sports and fitness is no different. In recent years, we’ve seen fantastic online resources such as coaching software Training Peaks and ride analyser Strava rise in popularity. When thinking about how we could enhance our user’s experience and increase sports participation, there was no doubt it would come in the form of a digital platform.

With the second generation of the Wattbike Hub, we wanted to go further than data analysis, we wanted to provide real value for our users in the form of a ‘personal trainer in their pocket’. The Hub provides training plans, individual workouts and tests all designed to help each and every user achieve their goals whether they’ve been inspired by the Olympics or they simply want to live a healthy life.

For the younger generation, the Rio Games will be the event which inspires young athletes to represent their country and get to future Games. How will Wattbike be part of this future generation?
At Wattbike, we’re passionate about talent identification and young athlete development. That’s why we’ve partnered with the UCI World Cycling Centre - the coaching arm of the UCI - to identify and develop future stars.

The UCI World Cycling Centre levels the playing field for nations that may not have the resources or facilities that we enjoy here in the UK. In partnership with our sport science team the WCC are close to finalising standard global testing and talent screening protocols for road, track, mountain bike and BMX athletes. The protocols will allow the WCC team to assess and compare data of cyclists from around the world in order to identify exceptional talent.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features