With a reputation for quality, excellence, category innovation and with over 35 years’ experience and world-class customer service, the industry giant has teamed up with leading fitness brands Spinning and Queenax to expand its product portfolio.
Growing quickly in popularity among exercisers and operators, functional training is one of the fastest growing fitness activities* and offers training for life by using integrative movements that enhance performance in both daily routines and sporting endeavours.
The global Spinning community spans over 80 countries around the world, and is taught in 25 languages. There are currently more than 150 Master Instructors and 35,000 licensed Spinning facilities, hundreds of thousands of active Spinning instructors and millions of riders.
Precor understands the vital role both these fitness offerings play in attracting new members and retaining existing clients.
SPINNING ITS WAY TO SUCCESS
Always at the forefront of design, technology and advances in the industry, Precor is now embarking on becoming a leader in the indoor cycling category through its exclusive worldwide agreement with Mad Dogg Athletics, Inc., the creators of the Spinning® indoor cycling programme and the Spinner® bikes brand.
The partnership will see Precor assume all commercial Spinner® bike production for an entirely new line of Spinner® indoor cycling equipment, which will hit the market in Spring, 2016.
“We wanted to find the best partner to serve our global dealers, education representatives, clubs, gyms and studios, as well as the worldwide Spinning community,” comments John Baudhuin, CEO of Mad Dogg Athletics, Inc.
Incorporating the strengths of both brands, the new range of indoor cycling products will include brand new engineering and design components co-developed by Precor and Spinning, as well as new technologies and educational elements to bring an enhanced Spinning experience.
“We are committed to pursuing opportunities that allow Precor to deliver top of the line fitness experiences to exercisers and operators,” comments Rob Barker, President of Precor.
“Spinning and Precor will continue to expand their global reach, offering the best in research and development, innovative design, customer satisfaction and world-class education programmes. In short we will produce nothing less than the best indoor cycles in the market.”
FUN FUNCTIONAL TRAINING
Creating an optimum member experience is at the heart of everything Precor does. Responding to its customers’ needs, the recent acquisition of Queenax, by parent company Amer Sports, under the Precor brand, brings a proven functional training to its product portfolio, further establishing Precor as a leader in its field, offering the best and most comprehensive fitness solutions on the market.
A global innovator and pioneer within the functional training space, the Queenax flexible, modular and expandable system transforms gyms into a multi-purpose, customisable training area and optimises space by using areas such as walls and ceilings.
Fostering one-on-one interaction between personal trainers and members - critical to increasing a facility’s member engagement, retention and attraction - this multi-use system can be incorporated into a variety of class formats too, giving operators the opportunity to generate secondary revenue streams.
For instance, personal trainers can offer functional training as part of their one-on-one sessions, or functional training can be featured as part of both large and small group classes.
Erica Tillinghast, Global Education Manager at Precor comments: “Exercisers are demanding versatile training options. Based on coordination, strength, core and mobility, functional strength training helps mimic real-life movements such as lifting, pushing, pulling and bending, making these everyday movements easier to perform. “By offering flexibility and accessibility for all fitness levels, Queenax provides an enormous range of exercises and is a fun way to get fit.”
*Worldwide Survey on Fitness Trends in 2014 published by the ACSM Journal, states that functional fitness and group training are among the top 10 fitness trends for 2015.
