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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Promotional feature : Precor

Think functional training, think Spinning®, think leading fitness equipment supplier and manufacturer Precor

Published in Health Club Management 2015 issue 11

With a reputation for quality, excellence, category innovation and with over 35 years’ experience and world-class customer service, the industry giant has teamed up with leading fitness brands Spinning and Queenax to expand its product portfolio.

Growing quickly in popularity among exercisers and operators, functional training is one of the fastest growing fitness activities* and offers training for life by using integrative movements that enhance performance in both daily routines and sporting endeavours.

The global Spinning community spans over 80 countries around the world, and is taught in 25 languages. There are currently more than 150 Master Instructors and 35,000 licensed Spinning facilities, hundreds of thousands of active Spinning instructors and millions of riders.

Precor understands the vital role both these fitness offerings play in attracting new members and retaining existing clients.

SPINNING ITS WAY TO SUCCESS
Always at the forefront of design, technology and advances in the industry, Precor is now embarking on becoming a leader in the indoor cycling category through its exclusive worldwide agreement with Mad Dogg Athletics, Inc., the creators of the Spinning® indoor cycling programme and the Spinner® bikes brand.

The partnership will see Precor assume all commercial Spinner® bike production for an entirely new line of Spinner® indoor cycling equipment, which will hit the market in Spring, 2016.

“We wanted to find the best partner to serve our global dealers, education representatives, clubs, gyms and studios, as well as the worldwide Spinning community,” comments John Baudhuin, CEO of Mad Dogg Athletics, Inc.

Incorporating the strengths of both brands, the new range of indoor cycling products will include brand new engineering and design components co-developed by Precor and Spinning, as well as new technologies and educational elements to bring an enhanced Spinning experience.

“We are committed to pursuing opportunities that allow Precor to deliver top of the line fitness experiences to exercisers and operators,” comments Rob Barker, President of Precor.

“Spinning and Precor will continue to expand their global reach, offering the best in research and development, innovative design, customer satisfaction and world-class education programmes. In short we will produce nothing less than the best indoor cycles in the market.”

FUN FUNCTIONAL TRAINING
Creating an optimum member experience is at the heart of everything Precor does. Responding to its customers’ needs, the recent acquisition of Queenax, by parent company Amer Sports, under the Precor brand, brings a proven functional training to its product portfolio, further establishing Precor as a leader in its field, offering the best and most comprehensive fitness solutions on the market.

A global innovator and pioneer within the functional training space, the Queenax flexible, modular and expandable system transforms gyms into a multi-purpose, customisable training area and optimises space by using areas such as walls and ceilings.

Fostering one-on-one interaction between personal trainers and members - critical to increasing a facility’s member engagement, retention and attraction - this multi-use system can be incorporated into a variety of class formats too, giving operators the opportunity to generate secondary revenue streams.

For instance, personal trainers can offer functional training as part of their one-on-one sessions, or functional training can be featured as part of both large and small group classes.

Erica Tillinghast, Global Education Manager at Precor comments: “Exercisers are demanding versatile training options. Based on coordination, strength, core and mobility, functional strength training helps mimic real-life movements such as lifting, pushing, pulling and bending, making these everyday movements easier to perform. “By offering flexibility and accessibility for all fitness levels, Queenax provides an enormous range of exercises and is a fun way to get fit.”

*Worldwide Survey on Fitness Trends in 2014 published by the ACSM Journal, states that functional fitness and group training are among the top 10 fitness trends for 2015.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Promotional feature : Precor

Think functional training, think Spinning®, think leading fitness equipment supplier and manufacturer Precor

Published in Health Club Management 2015 issue 11

With a reputation for quality, excellence, category innovation and with over 35 years’ experience and world-class customer service, the industry giant has teamed up with leading fitness brands Spinning and Queenax to expand its product portfolio.

Growing quickly in popularity among exercisers and operators, functional training is one of the fastest growing fitness activities* and offers training for life by using integrative movements that enhance performance in both daily routines and sporting endeavours.

The global Spinning community spans over 80 countries around the world, and is taught in 25 languages. There are currently more than 150 Master Instructors and 35,000 licensed Spinning facilities, hundreds of thousands of active Spinning instructors and millions of riders.

Precor understands the vital role both these fitness offerings play in attracting new members and retaining existing clients.

SPINNING ITS WAY TO SUCCESS
Always at the forefront of design, technology and advances in the industry, Precor is now embarking on becoming a leader in the indoor cycling category through its exclusive worldwide agreement with Mad Dogg Athletics, Inc., the creators of the Spinning® indoor cycling programme and the Spinner® bikes brand.

The partnership will see Precor assume all commercial Spinner® bike production for an entirely new line of Spinner® indoor cycling equipment, which will hit the market in Spring, 2016.

“We wanted to find the best partner to serve our global dealers, education representatives, clubs, gyms and studios, as well as the worldwide Spinning community,” comments John Baudhuin, CEO of Mad Dogg Athletics, Inc.

Incorporating the strengths of both brands, the new range of indoor cycling products will include brand new engineering and design components co-developed by Precor and Spinning, as well as new technologies and educational elements to bring an enhanced Spinning experience.

“We are committed to pursuing opportunities that allow Precor to deliver top of the line fitness experiences to exercisers and operators,” comments Rob Barker, President of Precor.

“Spinning and Precor will continue to expand their global reach, offering the best in research and development, innovative design, customer satisfaction and world-class education programmes. In short we will produce nothing less than the best indoor cycles in the market.”

FUN FUNCTIONAL TRAINING
Creating an optimum member experience is at the heart of everything Precor does. Responding to its customers’ needs, the recent acquisition of Queenax, by parent company Amer Sports, under the Precor brand, brings a proven functional training to its product portfolio, further establishing Precor as a leader in its field, offering the best and most comprehensive fitness solutions on the market.

A global innovator and pioneer within the functional training space, the Queenax flexible, modular and expandable system transforms gyms into a multi-purpose, customisable training area and optimises space by using areas such as walls and ceilings.

Fostering one-on-one interaction between personal trainers and members - critical to increasing a facility’s member engagement, retention and attraction - this multi-use system can be incorporated into a variety of class formats too, giving operators the opportunity to generate secondary revenue streams.

For instance, personal trainers can offer functional training as part of their one-on-one sessions, or functional training can be featured as part of both large and small group classes.

Erica Tillinghast, Global Education Manager at Precor comments: “Exercisers are demanding versatile training options. Based on coordination, strength, core and mobility, functional strength training helps mimic real-life movements such as lifting, pushing, pulling and bending, making these everyday movements easier to perform. “By offering flexibility and accessibility for all fitness levels, Queenax provides an enormous range of exercises and is a fun way to get fit.”

*Worldwide Survey on Fitness Trends in 2014 published by the ACSM Journal, states that functional fitness and group training are among the top 10 fitness trends for 2015.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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Opinion

Building on the blockchain

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Innovation

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App analysis

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Profile

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My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
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Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features