GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Promotional feature: FIBO promotion

Brand new halls and a hands-on exploration of the future of the sector. Ralph Scholz, FIBO event director, explains why FIBO 2016 is a must-attend event

Published in Health Club Management 2016 issue 1

For anyone who doesn’t know FIBO, how would you describe it?
FIBO is the world’s leading event for the fitness industry, embedded in a strong German and European market.

Each April, suppliers and operators from around the world attend the trade fair in Cologne, Germany, to learn about the sector’s innovations in a space equivalent to approximately 22 football fields. Last year we welcomed around 136,000 visitors – a quarter of them from abroad, with delegates from around 100 countries.

FIBO is actually three shows in one: FIBO Expert, FIBO Passion and FIBO Power. FIBO Expert is the international business platform for managers, distributors, suppliers, investors and decision-makers in the fitness, wellness and healthcare sectors, with exhibitors including major international players such as Amer Sports/ Precor, gym 80, Johnson Health Tech, Life Fitness, MoveToLive and Technogym.

FIBO Passion offers a very special fitness experience for fitness fans, with lots of opportunities to get actively involved and to shop. FIBO Power is Europe’s largest meeting of the bodybuilding, weight training and martial arts community.

What do you believe is so special about FIBO?
It generates momentum for the fitness industry, and it’s more international than any other event. The fact that major industry players encourage their global distributor networks to attend FIBO highlights the international significance of the event.

Our aspiration is to be a driver in the market, which means leading the way on up-and-coming issues in a bid to strengthen the industry as a whole. We want to make fitness a fixture in all spheres of society. To that end, we’ll be creating the first fitness immersion world at FIBO 2016, with a new Active Hall as part of FIBO Passion. Visitors will get a chance to test different fitness concepts for themselves, rather than just watching them – a way for us to reach new target groups at a consumer level.

An equally important topic for us is the role of fitness in healthcare, and the perception of our sector among policy-makers. The European Health & Fitness Forum (EHFF) – held the day before the trade fair, away from the hustle and bustle of the show – addresses this, bringing together leading figures from the fitness industry, associations, science, politics and healthcare.

When did FIBO first take place, and how has it grown since then?
FIBO was founded in 1985 by Volker Ebener and Kurt Thelen – we celebrated our 30th anniversary last year.

Sixty-nine exhibitors and 10,000 visitors participated in the inaugural event. Lots has changed since then – but not everything. The trade fair still uses the same name today: FIBO, an acronym formed from the words FItness and BOdybuilding. However, today’s tagline – International Trade Fair for Fitness, Wellness and Health – has been selected to align the event with the requirements of the modern era.

In 1985, fitness training was still considered a rather exotic sport. Fitness today is firmly established in society, and issues such as prevention and health rank high in the public psyche. FIBO visitors these days represent a vast range of facilities: fitness studios; health, physiotherapy and rehabilitation centres; spa and wellness facilities; sports clubs; and many more. FIBO has gained lots of new fans over the years.

What’s new at the show this year?
This year we’ll open two new halls with the aim of providing more space for forward-looking themes. Both FIBO Expert and FIBO Passion 2016 will focus more closely on digitisation of fitness studios.

Electrostimulation training (EMS) will feature prominently in Hall 5.2 – the new FIBO Expert hall – which will also house a dedicated sports nutrition area. Meanwhile mobile devices and wearables will be located in Hall 4.2 – the FIBO Passion hall.

As I described earlier, FIBO Passion will also get a new Active Hall where manufacturers are tasked with creating a variety of theme worlds. Fitness instructors will supervise the area and provide guidance to visitors who want to try things out for themselves.

Our biggest challenge for FIBO 2016 is definitely how to appropriately depict the digitisation theme. We have to deal with the consequences of so many fitness industry spheres going digital, as well as questioning what it means. What products and ideas exist today, and what challenges are gym operators running into? Exhibitors at FIBO approach this issue from vastly differing perspectives. Our goal is to tie it all together.

How do you balance the distinct needs of your trade and consumer visitors?
Two show days are exclusive trade visitor days – Thursday and Friday. This arrangement allows us to create a pleasant trade fair experience for industry pros and a peaceful ambience for talks. Doing so is more important than ever because of the massive growth in visitor numbers.

That’s why the private visitor programme – FIBO Power stage shows, for example – is cut back on the trade visitor days and why the FIBO Passion Active Hall doesn’t even open until the weekend. We created FIBO Expert and FIBO Passion specifically to offer appropriate selections for each target audience. Then, at the weekend, trade and private visitors alike will have an opportunity to experience all halls, which benefits both groups.

Can you give us some predicted stats for FIBO 2016?
Quantity isn’t our primary driver – first and foremost, we care about qualitative growth. This applies equally to the international decision-makers visiting FIBO Expert and to the diverse range of fitness-loving private visitors who bring their purchase power to FIBO Passion. We focus primarily on developing the content of the show and on covering emerging topics.

But I don’t want to withhold the numbers: based on our latest forecasts, we expect more than 850 exhibitors in 2016, along with approximately 136,000 visitors again. Occupying 10 halls for the first time, we’ll be expanding our exhibition space to 160,000sq m.

Tell us more about the EHFF
In co-operation with EuropeActive, we’ve put together a one-day summit for the world’s top manufacturers and leading European industry experts.

The headline topic this year will be ‘Growing the fitness sector through innovation’: innovation across all segments is needed to attract more members who’ll work out more frequently and more actively. This doesn’t just call for new technologies: marketing, sales, finance and human resources must also reinvent themselves.

FIBO China launched last year. Do you have any other exciting plans in the pipeline?
We have additional innovations lined up for 2017, but all in due time. This year we’re continuing with our FIBO Innovation Tour, and we’re launching a new consumer-focused event series for the German market – FIBO Fitness Festivals – which will take place this summer in four major cities: Hamburg, Berlin, Frankfurt and Munich. Our goal for the festival series is to get even more people excited about fitness, which should contribute to the growth of the industry.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
The TVS Group supply and install sports and fitness flooring to a wide range of ...
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
Digital
Lockers
Flooring
Cryotherapy
Salt therapy products
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
The TVS Group supply and install sports and fitness flooring to a wide range of ...
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Digital
Lockers
Flooring
Cryotherapy
Salt therapy products
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

latest fit tech news

Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable custom training programmes, minimise injuries and help ...
news • 11 Jun 2024
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit ...
news • 28 May 2024
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are ...
news • 24 May 2024
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help ...
news • 08 May 2024
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it ...
news • 02 May 2024
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
More fit tech news
features

Promotional feature: FIBO promotion

Brand new halls and a hands-on exploration of the future of the sector. Ralph Scholz, FIBO event director, explains why FIBO 2016 is a must-attend event

Published in Health Club Management 2016 issue 1

For anyone who doesn’t know FIBO, how would you describe it?
FIBO is the world’s leading event for the fitness industry, embedded in a strong German and European market.

Each April, suppliers and operators from around the world attend the trade fair in Cologne, Germany, to learn about the sector’s innovations in a space equivalent to approximately 22 football fields. Last year we welcomed around 136,000 visitors – a quarter of them from abroad, with delegates from around 100 countries.

FIBO is actually three shows in one: FIBO Expert, FIBO Passion and FIBO Power. FIBO Expert is the international business platform for managers, distributors, suppliers, investors and decision-makers in the fitness, wellness and healthcare sectors, with exhibitors including major international players such as Amer Sports/ Precor, gym 80, Johnson Health Tech, Life Fitness, MoveToLive and Technogym.

FIBO Passion offers a very special fitness experience for fitness fans, with lots of opportunities to get actively involved and to shop. FIBO Power is Europe’s largest meeting of the bodybuilding, weight training and martial arts community.

What do you believe is so special about FIBO?
It generates momentum for the fitness industry, and it’s more international than any other event. The fact that major industry players encourage their global distributor networks to attend FIBO highlights the international significance of the event.

Our aspiration is to be a driver in the market, which means leading the way on up-and-coming issues in a bid to strengthen the industry as a whole. We want to make fitness a fixture in all spheres of society. To that end, we’ll be creating the first fitness immersion world at FIBO 2016, with a new Active Hall as part of FIBO Passion. Visitors will get a chance to test different fitness concepts for themselves, rather than just watching them – a way for us to reach new target groups at a consumer level.

An equally important topic for us is the role of fitness in healthcare, and the perception of our sector among policy-makers. The European Health & Fitness Forum (EHFF) – held the day before the trade fair, away from the hustle and bustle of the show – addresses this, bringing together leading figures from the fitness industry, associations, science, politics and healthcare.

When did FIBO first take place, and how has it grown since then?
FIBO was founded in 1985 by Volker Ebener and Kurt Thelen – we celebrated our 30th anniversary last year.

Sixty-nine exhibitors and 10,000 visitors participated in the inaugural event. Lots has changed since then – but not everything. The trade fair still uses the same name today: FIBO, an acronym formed from the words FItness and BOdybuilding. However, today’s tagline – International Trade Fair for Fitness, Wellness and Health – has been selected to align the event with the requirements of the modern era.

In 1985, fitness training was still considered a rather exotic sport. Fitness today is firmly established in society, and issues such as prevention and health rank high in the public psyche. FIBO visitors these days represent a vast range of facilities: fitness studios; health, physiotherapy and rehabilitation centres; spa and wellness facilities; sports clubs; and many more. FIBO has gained lots of new fans over the years.

What’s new at the show this year?
This year we’ll open two new halls with the aim of providing more space for forward-looking themes. Both FIBO Expert and FIBO Passion 2016 will focus more closely on digitisation of fitness studios.

Electrostimulation training (EMS) will feature prominently in Hall 5.2 – the new FIBO Expert hall – which will also house a dedicated sports nutrition area. Meanwhile mobile devices and wearables will be located in Hall 4.2 – the FIBO Passion hall.

As I described earlier, FIBO Passion will also get a new Active Hall where manufacturers are tasked with creating a variety of theme worlds. Fitness instructors will supervise the area and provide guidance to visitors who want to try things out for themselves.

Our biggest challenge for FIBO 2016 is definitely how to appropriately depict the digitisation theme. We have to deal with the consequences of so many fitness industry spheres going digital, as well as questioning what it means. What products and ideas exist today, and what challenges are gym operators running into? Exhibitors at FIBO approach this issue from vastly differing perspectives. Our goal is to tie it all together.

How do you balance the distinct needs of your trade and consumer visitors?
Two show days are exclusive trade visitor days – Thursday and Friday. This arrangement allows us to create a pleasant trade fair experience for industry pros and a peaceful ambience for talks. Doing so is more important than ever because of the massive growth in visitor numbers.

That’s why the private visitor programme – FIBO Power stage shows, for example – is cut back on the trade visitor days and why the FIBO Passion Active Hall doesn’t even open until the weekend. We created FIBO Expert and FIBO Passion specifically to offer appropriate selections for each target audience. Then, at the weekend, trade and private visitors alike will have an opportunity to experience all halls, which benefits both groups.

Can you give us some predicted stats for FIBO 2016?
Quantity isn’t our primary driver – first and foremost, we care about qualitative growth. This applies equally to the international decision-makers visiting FIBO Expert and to the diverse range of fitness-loving private visitors who bring their purchase power to FIBO Passion. We focus primarily on developing the content of the show and on covering emerging topics.

But I don’t want to withhold the numbers: based on our latest forecasts, we expect more than 850 exhibitors in 2016, along with approximately 136,000 visitors again. Occupying 10 halls for the first time, we’ll be expanding our exhibition space to 160,000sq m.

Tell us more about the EHFF
In co-operation with EuropeActive, we’ve put together a one-day summit for the world’s top manufacturers and leading European industry experts.

The headline topic this year will be ‘Growing the fitness sector through innovation’: innovation across all segments is needed to attract more members who’ll work out more frequently and more actively. This doesn’t just call for new technologies: marketing, sales, finance and human resources must also reinvent themselves.

FIBO China launched last year. Do you have any other exciting plans in the pipeline?
We have additional innovations lined up for 2017, but all in due time. This year we’re continuing with our FIBO Innovation Tour, and we’re launching a new consumer-focused event series for the German market – FIBO Fitness Festivals – which will take place this summer in four major cities: Hamburg, Berlin, Frankfurt and Munich. Our goal for the festival series is to get even more people excited about fitness, which should contribute to the growth of the industry.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features