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Technogym | Fit Tech promotion
features

Promotional feature: DFC - POWERFUL PARTNERS

Signing up members, giving great customer service and driving retention are key to a successful health club business. Ivan Stevenson explains how DFC can drive this process to underpin success

Published in Health Club Management 2019 issue 6

What service does DFC offer?
We’re a leading payment solutions and revenue management company, which has been running for almost 25 years. Our main purpose is to make our clients’ businesses easier by helping them to on-board members, manage and maximise customer revenue. We seek to create a true business partnership with our clients.

To this end, our value proposition has changed over the past few years to become more focused on the customer journey. Whereas we were primarily about revenue management, now we’re more about a holistic and consultative approach to the entire customer journey.

What is the difference between DFC’s offering and a payment gateway?
Payment gateways offer a slick online joining process, but they don’t offer any further customer service, credit control or reporting. Our value proposition is much more holistic. We’re there for the full customer journey: from the birth of the member via the online joining process to credit control and re-engagement if they fall behind with payments.

Our service speeds up the signing-on process and increases the average length of membership by three months. Our call centres can handle thousands of member communications daily, which frees up stakeholders to spend more time on revenue-generating and customer-facing activities.

What are the main ways in which you support clients?
There are five main ways. Firstly, we take the pressure off regarding billing and have worked hard within our partnerships to create a slick online joining process. An example being that we shaved eight minutes off the joining process for one of our clients in the Trust sector, which allows them to sell more.

Secondly, we can take over customer service, dealing with the bulk of enquiries through our state-of-the-art-telephone platforms. Calls are dealt with quickly and efficiently, with answer rates in the high 90 per cents and more than 80 per cent answered within 45 seconds. Added to this, we can deal with the electronic communications, freeing operators up to spend more time on revenue-generating activities.

Thirdly, credit control. This can be a time consuming and not particularly pleasant job for operators, and is another service we can control. If a member hasn’t paid, they receive an SMS within 24 hours and our MyPayments technology allows them to self serve and bring their account up to date. It’s about re-engaging with them and getting them back – around 50 per cent of people who fall into arrears and use MyPayments come back.

Fourthly, reporting is another valuable service we offer, we hold a lot of data about our clients’ commercial activity, so can provide them with valuable management information about their members, including good and bad payers.

Finally, we can integrate with operators’ chosen CRM system, ensuring everything is automated, freeing up their time and creating a smooth customer journey.

We pride ourselves on our full service, from joining customers at the front end, to stopping them from falling off the back end. We’re constantly listening to our clients when it comes to what they want and how we can continue to improve our service to work in partnership with them.

Ivan Stevenson, DFC
"We pride ourselves on our full service, from joining customers at the front end, to stopping them from falling off the back end. We’re constantly listening to clients, so we can continue to improve our service, working in partnership with them" - Ivan Stevenson, DFC

TEL: +44 (0) 1908 422000

EMAIL: [email protected]

WEB: www.debitfinance.co.uk

TWITTER: @debitfinance

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Promotional feature: DFC - POWERFUL PARTNERS

Signing up members, giving great customer service and driving retention are key to a successful health club business. Ivan Stevenson explains how DFC can drive this process to underpin success

Published in Health Club Management 2019 issue 6

What service does DFC offer?
We’re a leading payment solutions and revenue management company, which has been running for almost 25 years. Our main purpose is to make our clients’ businesses easier by helping them to on-board members, manage and maximise customer revenue. We seek to create a true business partnership with our clients.

To this end, our value proposition has changed over the past few years to become more focused on the customer journey. Whereas we were primarily about revenue management, now we’re more about a holistic and consultative approach to the entire customer journey.

What is the difference between DFC’s offering and a payment gateway?
Payment gateways offer a slick online joining process, but they don’t offer any further customer service, credit control or reporting. Our value proposition is much more holistic. We’re there for the full customer journey: from the birth of the member via the online joining process to credit control and re-engagement if they fall behind with payments.

Our service speeds up the signing-on process and increases the average length of membership by three months. Our call centres can handle thousands of member communications daily, which frees up stakeholders to spend more time on revenue-generating and customer-facing activities.

What are the main ways in which you support clients?
There are five main ways. Firstly, we take the pressure off regarding billing and have worked hard within our partnerships to create a slick online joining process. An example being that we shaved eight minutes off the joining process for one of our clients in the Trust sector, which allows them to sell more.

Secondly, we can take over customer service, dealing with the bulk of enquiries through our state-of-the-art-telephone platforms. Calls are dealt with quickly and efficiently, with answer rates in the high 90 per cents and more than 80 per cent answered within 45 seconds. Added to this, we can deal with the electronic communications, freeing operators up to spend more time on revenue-generating activities.

Thirdly, credit control. This can be a time consuming and not particularly pleasant job for operators, and is another service we can control. If a member hasn’t paid, they receive an SMS within 24 hours and our MyPayments technology allows them to self serve and bring their account up to date. It’s about re-engaging with them and getting them back – around 50 per cent of people who fall into arrears and use MyPayments come back.

Fourthly, reporting is another valuable service we offer, we hold a lot of data about our clients’ commercial activity, so can provide them with valuable management information about their members, including good and bad payers.

Finally, we can integrate with operators’ chosen CRM system, ensuring everything is automated, freeing up their time and creating a smooth customer journey.

We pride ourselves on our full service, from joining customers at the front end, to stopping them from falling off the back end. We’re constantly listening to our clients when it comes to what they want and how we can continue to improve our service to work in partnership with them.

Ivan Stevenson, DFC
"We pride ourselves on our full service, from joining customers at the front end, to stopping them from falling off the back end. We’re constantly listening to clients, so we can continue to improve our service, working in partnership with them" - Ivan Stevenson, DFC

TEL: +44 (0) 1908 422000

EMAIL: [email protected]

WEB: www.debitfinance.co.uk

TWITTER: @debitfinance

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features