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features

Promotional feature: Active IQ

Now in its 15th year of operation, awarding organisation Active IQ continues to go from strength to strength, supporting the industry with new initiatives and resources

Published in Health Club Management 2018 issue 6

Fifteen years ago on June 27, 2003, Norman Basson started a business called Premier IQ (PIQ). He opened his doors with one qualification and two members of staff.

Fast forward to 2018 and that business is now known as Active IQ and today the organisation has grown to offer 103 qualifications and employ 54 staff.

“The physical activity sector has changed dramatically in the last 15 years," says Jenny Patrickson, Active IQ managing director. "The diversity of services has never been better, the demands on training providers have never been so great and the scrutiny of graduates has never been more intense.

“Active IQ is constantly evolving to meet the needs of the industry and our 360-degree vision takes in everyone from learners, trainers and training providers to employers," she says, "We're also fully committed to educating and supporting the physical activity industry, by offering far more than just qualifications.

"We're assessing and examining learners and training providers and driving forward initiatives such as the Skills Hub, End-point Assessment (EPA), Professional Recognition Service and our Professional Career Development Service," she explains.

Skills Hub
The Active IQ Skills Hub (activeiq.co.uk/skills-hub) offers a wealth of resources and comprehensive support to employers, approved centres and learners, allowing them to enhance their skills.

The Hub is divided into seven key areas for ease of navigation: qualification launch pad; continuing professional development; graduate tool kit; funding and policy; chief medical advisor; business and marketing tool kit and marketing tool kit. Each is a rich source of knowledge in the form of tip sheets, downloadable resources and links to webinars, videos, vlogs and blogs.

“The aim of our Skills Hub is to impart expert knowledge to support organisations and learners, and upskill around teaching, learning, funding, apprenticeships and traineeships,” says Patrickson. “Our senior management team shares its expertise alongside independent experts to create a wealth of knowledge that covers training, education, medical matters and marketing.”

End-point assessment
Active IQ is one of the first EPA organisations to be approved by the Register of End-point Assessment Organisations for the physical activity sector. Its team of EPA experts ensures focused support is given to employers, apprentices and training providers, while its unique apprentices’ toolkit and employers’ toolkit helps apprentices and employers navigate the changing landscape of apprenticeship delivery and assessment.

Professional recognition
The Active IQ Professional Recognition service enables organisations to display a professional kitemark for their own non-regulated training programmes.

It covers a wide range of training programmes of varying length with different content and delivery methods. Training providers and employers meeting the dual-kitemark standard are also recognised as CIMSPA skills development partners.

“New training concepts keep our industry fresh and challenging, but it’s essential that new programmes are scrutinised with care and supported where necessary to fine-tune their delivery,” says Patrickson. “Our Professional Recognition Service ensures all new products and programmes can be brought to market with complete confidence.”

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features

Promotional feature: Active IQ

Now in its 15th year of operation, awarding organisation Active IQ continues to go from strength to strength, supporting the industry with new initiatives and resources

Published in Health Club Management 2018 issue 6

Fifteen years ago on June 27, 2003, Norman Basson started a business called Premier IQ (PIQ). He opened his doors with one qualification and two members of staff.

Fast forward to 2018 and that business is now known as Active IQ and today the organisation has grown to offer 103 qualifications and employ 54 staff.

“The physical activity sector has changed dramatically in the last 15 years," says Jenny Patrickson, Active IQ managing director. "The diversity of services has never been better, the demands on training providers have never been so great and the scrutiny of graduates has never been more intense.

“Active IQ is constantly evolving to meet the needs of the industry and our 360-degree vision takes in everyone from learners, trainers and training providers to employers," she says, "We're also fully committed to educating and supporting the physical activity industry, by offering far more than just qualifications.

"We're assessing and examining learners and training providers and driving forward initiatives such as the Skills Hub, End-point Assessment (EPA), Professional Recognition Service and our Professional Career Development Service," she explains.

Skills Hub
The Active IQ Skills Hub (activeiq.co.uk/skills-hub) offers a wealth of resources and comprehensive support to employers, approved centres and learners, allowing them to enhance their skills.

The Hub is divided into seven key areas for ease of navigation: qualification launch pad; continuing professional development; graduate tool kit; funding and policy; chief medical advisor; business and marketing tool kit and marketing tool kit. Each is a rich source of knowledge in the form of tip sheets, downloadable resources and links to webinars, videos, vlogs and blogs.

“The aim of our Skills Hub is to impart expert knowledge to support organisations and learners, and upskill around teaching, learning, funding, apprenticeships and traineeships,” says Patrickson. “Our senior management team shares its expertise alongside independent experts to create a wealth of knowledge that covers training, education, medical matters and marketing.”

End-point assessment
Active IQ is one of the first EPA organisations to be approved by the Register of End-point Assessment Organisations for the physical activity sector. Its team of EPA experts ensures focused support is given to employers, apprentices and training providers, while its unique apprentices’ toolkit and employers’ toolkit helps apprentices and employers navigate the changing landscape of apprenticeship delivery and assessment.

Professional recognition
The Active IQ Professional Recognition service enables organisations to display a professional kitemark for their own non-regulated training programmes.

It covers a wide range of training programmes of varying length with different content and delivery methods. Training providers and employers meeting the dual-kitemark standard are also recognised as CIMSPA skills development partners.

“New training concepts keep our industry fresh and challenging, but it’s essential that new programmes are scrutinised with care and supported where necessary to fine-tune their delivery,” says Patrickson. “Our Professional Recognition Service ensures all new products and programmes can be brought to market with complete confidence.”

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features