GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
features

People profile: James Haskell

England Rugby international & Meridian ambassador

Published in Health Club Management 2017 issue 5

You’re now one of the elder statesmen in the England Rugby team. Have you started to plan what you might do after you finish playing?
I’ve already set up a couple of businesses within the fitness sector which I will continue to run, as well as hopefully moving into TV and radio. I plan to enjoy what I have now for as long as I can, but I made my peace a long time ago with the fact that playing rugby won’t last forever.

You’re already a UK franchisee for functional training brand F45. What drew you to it?
I tried F45 in the US when I was over there on holiday. I found the circuit-based training really engaging and fun – all the kind of stuff I would use to get fit for rugby. The class-based system works incredibly well and caters for everyone’s needs.

I think people are crying out for a results-based group fitness programme that’s never the same, is fun, interesting and most importantly absolutely delivers on what it says it will. That’s what F45 is all about and why I’m so delighted to be involved.

I’m looking to open two F45s initially – one in London, as the flagship for the brand in the UK, and one in the Midlands. I’m also looking to open up a number in partnership with some other rugby professionals. Sadly, finding the perfect site takes a long time, but we’re getting close to some great venues in London, the Midlands and a few other key locations.

You’re also writing a cookbook. Tell us more.
I’ve already written a couple of no-nonsense fitness and rugby books, and my latest book is due for release fairly shortly. It’s called Perfect Fit and it’s a very detailed, comprehensive book about training, fitness and nutrition. I’ve written every one of the 100,000-plus words myself and am excited to see people’s reactions.

Following on from this, we’re releasing a specialist cook book introducing people to the basics of nutrition. Inspired by professional sportsmen and their eating needs, all the recipes have been specifically developed and written for those who want to train effectively and properly, explaining how you correctly fuel your body to maximise your training efforts. Aside from being incredibly tasty, all the recipes are very simple and quick to make.

I’m really excited about this project as nutrition is very important to me. I want to persuade people that it’s not hugely difficult to eat properly and well.

What general nutrition advice would you offer to people?
Always look down at your plate and imagine it’s a pie chart. If you want to stay in shape, then the biggest section should be taken up by a good protein source such as fish, chicken, meat, nut butters and so on. The next biggest section should be vegetables. Try to get as much variety and colour as you can onto your plate.

The last section should be a source of carbs. Aim for single ingredient foods – products that don’t have any additives or preservatives – like brown rice, sweet potato and real potatoes, but not fries or crisps.

You’re an ambassador for Meridian, which produces high protein nut-based products. Why did you want to get involved?
Protein is essential for our diet, general health, immune systems and building muscle. Sadly it’s an area that’s overlooked by many people, because there’s a huge lack of education when it comes to diet and protein.

People favour carbs and fatty foods over good, healthy food because the former have deliberately been made cheap, tasty and are readily available. Not only that, but people seem to think that eating well means eating bland food. That’s complete nonsense, as the recipes in my cook book prove.

How do you plan to stay fit when you leave rugby?
Being a professional sports person, I’ve lived every day staying fit, so I can’t imagine I would really change much from this mindset. With the F45 gyms we’re opening, I will be a regular gym-goer. I’ll also continue to do the many other sporting activities that I do, such as boxing and jiu jitsu.

I sometimes use technology to complement my training, but I’m not obsessed by it. My Apple watch is my go-to device, and I also use MyFitnessPal to track all my food. I imagine I’ll use these devices more often once I’ve given up playing though, as I won’t have all the benefits of the amazing support mechanisms around me that I do now.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
Art of Cryo is a new division of a renowned family business with 30 years’ ...
FIBO pursues the vision of a strong and healthy society and as a global network ...
Cryotherapy
Lockers
Flooring
Salt therapy products
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
Art of Cryo is a new division of a renowned family business with 30 years’ ...
FIBO pursues the vision of a strong and healthy society and as a global network ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Cryotherapy
Lockers
Flooring
Salt therapy products
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

latest fit tech news

Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
More fit tech news
features

People profile: James Haskell

England Rugby international & Meridian ambassador

Published in Health Club Management 2017 issue 5

You’re now one of the elder statesmen in the England Rugby team. Have you started to plan what you might do after you finish playing?
I’ve already set up a couple of businesses within the fitness sector which I will continue to run, as well as hopefully moving into TV and radio. I plan to enjoy what I have now for as long as I can, but I made my peace a long time ago with the fact that playing rugby won’t last forever.

You’re already a UK franchisee for functional training brand F45. What drew you to it?
I tried F45 in the US when I was over there on holiday. I found the circuit-based training really engaging and fun – all the kind of stuff I would use to get fit for rugby. The class-based system works incredibly well and caters for everyone’s needs.

I think people are crying out for a results-based group fitness programme that’s never the same, is fun, interesting and most importantly absolutely delivers on what it says it will. That’s what F45 is all about and why I’m so delighted to be involved.

I’m looking to open two F45s initially – one in London, as the flagship for the brand in the UK, and one in the Midlands. I’m also looking to open up a number in partnership with some other rugby professionals. Sadly, finding the perfect site takes a long time, but we’re getting close to some great venues in London, the Midlands and a few other key locations.

You’re also writing a cookbook. Tell us more.
I’ve already written a couple of no-nonsense fitness and rugby books, and my latest book is due for release fairly shortly. It’s called Perfect Fit and it’s a very detailed, comprehensive book about training, fitness and nutrition. I’ve written every one of the 100,000-plus words myself and am excited to see people’s reactions.

Following on from this, we’re releasing a specialist cook book introducing people to the basics of nutrition. Inspired by professional sportsmen and their eating needs, all the recipes have been specifically developed and written for those who want to train effectively and properly, explaining how you correctly fuel your body to maximise your training efforts. Aside from being incredibly tasty, all the recipes are very simple and quick to make.

I’m really excited about this project as nutrition is very important to me. I want to persuade people that it’s not hugely difficult to eat properly and well.

What general nutrition advice would you offer to people?
Always look down at your plate and imagine it’s a pie chart. If you want to stay in shape, then the biggest section should be taken up by a good protein source such as fish, chicken, meat, nut butters and so on. The next biggest section should be vegetables. Try to get as much variety and colour as you can onto your plate.

The last section should be a source of carbs. Aim for single ingredient foods – products that don’t have any additives or preservatives – like brown rice, sweet potato and real potatoes, but not fries or crisps.

You’re an ambassador for Meridian, which produces high protein nut-based products. Why did you want to get involved?
Protein is essential for our diet, general health, immune systems and building muscle. Sadly it’s an area that’s overlooked by many people, because there’s a huge lack of education when it comes to diet and protein.

People favour carbs and fatty foods over good, healthy food because the former have deliberately been made cheap, tasty and are readily available. Not only that, but people seem to think that eating well means eating bland food. That’s complete nonsense, as the recipes in my cook book prove.

How do you plan to stay fit when you leave rugby?
Being a professional sports person, I’ve lived every day staying fit, so I can’t imagine I would really change much from this mindset. With the F45 gyms we’re opening, I will be a regular gym-goer. I’ll also continue to do the many other sporting activities that I do, such as boxing and jiu jitsu.

I sometimes use technology to complement my training, but I’m not obsessed by it. My Apple watch is my go-to device, and I also use MyFitnessPal to track all my food. I imagine I’ll use these devices more often once I’ve given up playing though, as I won’t have all the benefits of the amazing support mechanisms around me that I do now.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features