GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

News report: Mental health

A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report

Published in Health Club Management 2020 issue 10

The Global Wellness Institute (GWI) has identified mental wellbeing as a US$121bn (€101.6bn, £91.8bn) segment of the global wellness economy, based on consumer spending in four markets in 2019.

The figure was released in the GWI’s new study, Defining the Mental Wellness Economy, claimed to be the first paper to define mental wellness as its own industry.

Researchers say the industry encompasses businesses whose primary aim is to develop our internal mental wellness resources.

A definition
The report defines mental wellness as more than just an absence of mental illness. Instead, it’s an internal resource that helps us think, feel, connect and function; it’s an active process that helps us to build resilience, grow and flourish.

Due to COVID-19, mental health issues and mental unwellness are on the rise and taking their toll on individuals, families and society.

Furthermore, the World Economic Forum has estimated mental illness and mental unwellness will cost US$16.1trn (€13.5trn, £12.2trn) globally in 2030.

In response, the report argues mental wellness can provide strategies to help increase wellbeing and be used as a pathway to ease the financial burden caused by mental unwellness and illness – a point it hopes will incentivise governments and business to promote and invest into mental wellness.

“Clearly, the human suffering and economic dislocations caused by the pandemic have increased demands for mental wellness pathways and solutions on a global scale,” said co-authors Katherine Johnston and Ophelia Yeung.

“Not enough attention is paid globally to mental illness prevention and mental wellness promotion.

“Practices that improve our mental wellness don’t only lessen the symptoms of mental illness, but also reduce the risk of developing a mental illness,” they added.

A new category
The GWI has now added mental wellness as a new industry bubble to its Global Wellness Economy framework, which defines and measures the size of the US$4.5trn (€3.8trn, £3.4trn) global wellness economy.

Johnston shared that next year’s research will focus on updating the framework diagram, which will hopefully show the impact of coronavirus on the industry in a post-virus world with a vaccine.

The paper officially launched on 9 November, the first day of the annual Global Wellness Summit (GWS), which was held in Florida, US.

Find out more about the spa and wellness market in Spa Business magazine www.spabusiness.com

The Global Wellness Institute has valued and categorised the emerging industry into four main sectors:
1. Senses, spaces and sleep
Value: US$49.5bn €41.7bn £37.6bn

The largest mental wellness sector, this category spans products, services, and design that target both our senses and the mind-body connection, with the growing understanding that environmental stimuli have a major impact on our mood, stress levels and sleep.

Sleep is the goliath sub-segment of the research, with an exploding array of sleep- and sleep-environment-optimising solutions, including smart bedding and sleep accessories; sleep apps, wearables and trackers; and sleep retreats and nap cafés.

The segment includes sound (sound therapy, white noise, noise cancellation and wellness music); scent (aromatherapy, home fragrances and diffusers); touch (stress toys and gadgets and weighted blankets); and light (human-centric light and light therapy consumer devices).

It also includes multisensory experiences (from flotation tanks to forest bathing), wellness travel, spa, fitness and entertainment destinations and sensory-based design and architecture (biophilic design and circadian lighting).

The quality of spaces impacts our mental health / Brizmaker/shutterstock
2. Self-improvement
Value: US$33.6bn €28.2bn £25.5bn

This category spans a wide range of activities associated with self-help and personal development, including classes, workshops and retreats; self-help books, media, videos, apps and online platforms; self-help gurus and influencers; personal and life coaches; self-help organisations and mutual support groups; cognitive enhancement and brain training products/services; creative organisations and interventions that combat loneliness and isolation.

Classes, retreats and workshops are a growing part of the mental wellbeing sector / Ulza/shutterstock
3. Meditation and mindfulness
Value: US$2.9bn €2.4bn £2.2bn

While meditation and mindfulness are the approaches most firmly associated with mental wellness, it’s the smallest (if an extremely fast-growing) market, because while millions of people worldwide practise meditation, only a small fraction spend money on it.

The category includes all forms of meditation practice, related mindfulness practices (breathwork, guided imagery, body scan, relaxation exercises), and products and services that support these practices.

Key spending categories include classes, teachers, retreats, books and online platforms with mobile apps (such as Calm, Headspace, Insight Timer) – a huge driver of consumer adoption and spend.

There’s a growing market for meditation accessories (cushions, beads, chimes) and mindfulness products (journals, colouring books), as well as a fast-growing range of connected gadgets, trackers and monitors to support meditation (headbands, glasses, wearable sensors, lamps) – many of which build on biofeedback, neurofeedback, and VR technologies.

Millions of people worldwide meditate / sun ok/shutterstock
4. Brain-boosting nutraceuticals and botanicals
Value: US$34.8bn €29.2bn £26.4bn

This covers ingestible products developed with the specific goal of improving mental health and wellbeing, including natural supplements, herbal and botanical products and functional foods and beverages. These often claim to boost brain health, sleep, memory and energy.

The category also includes plant-based substances that are increasingly used for mental wellness, with the legal cannabis and derivatives market growing rapidly in the last couple of years and cannabis, hemp, and CBD making their way into many supplements, foods, and beverages.

The segment also includes functional mushrooms, with some seeing a rapid acceleration in clinical research for use in mental health and wellness.

GWI researchers say the quickening relaxation of regulation in some countries means plant-based psychedelic drugs will increasingly be used for both mental wellness and clinical treatment. For example, in the US recently, Oregon legalised Psilocybe cubensis and the District of Columbia decriminalised the recreational use of psilocybin and other psychedelics.

The market for mood boosting medicinal herbs and supplements is now worth $34.8bn globally / Fotogrin/shutterstock
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
Lockers
Salt therapy products
Cryotherapy
Flooring
Spa software
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Lockers
Salt therapy products
Cryotherapy
Flooring
Spa software
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

latest fit tech news

Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate more members to reach their ...
news • 09 Jul 2024
A UK-based technology has created a sensor-enabled performance running track with advanced sensors, paired with cameras, to generate real-time data ...
news • 08 Jul 2024
F45 Training has become the first health and fitness operator to make its functional/HIIT group workouts available on Strava, the ...
news • 27 Jun 2024
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris ...
news • 22 Jun 2024
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable custom training programmes, minimise injuries and help ...
news • 11 Jun 2024
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit ...
news • 28 May 2024
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are ...
news • 24 May 2024
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
More fit tech news
features

News report: Mental health

A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report

Published in Health Club Management 2020 issue 10

The Global Wellness Institute (GWI) has identified mental wellbeing as a US$121bn (€101.6bn, £91.8bn) segment of the global wellness economy, based on consumer spending in four markets in 2019.

The figure was released in the GWI’s new study, Defining the Mental Wellness Economy, claimed to be the first paper to define mental wellness as its own industry.

Researchers say the industry encompasses businesses whose primary aim is to develop our internal mental wellness resources.

A definition
The report defines mental wellness as more than just an absence of mental illness. Instead, it’s an internal resource that helps us think, feel, connect and function; it’s an active process that helps us to build resilience, grow and flourish.

Due to COVID-19, mental health issues and mental unwellness are on the rise and taking their toll on individuals, families and society.

Furthermore, the World Economic Forum has estimated mental illness and mental unwellness will cost US$16.1trn (€13.5trn, £12.2trn) globally in 2030.

In response, the report argues mental wellness can provide strategies to help increase wellbeing and be used as a pathway to ease the financial burden caused by mental unwellness and illness – a point it hopes will incentivise governments and business to promote and invest into mental wellness.

“Clearly, the human suffering and economic dislocations caused by the pandemic have increased demands for mental wellness pathways and solutions on a global scale,” said co-authors Katherine Johnston and Ophelia Yeung.

“Not enough attention is paid globally to mental illness prevention and mental wellness promotion.

“Practices that improve our mental wellness don’t only lessen the symptoms of mental illness, but also reduce the risk of developing a mental illness,” they added.

A new category
The GWI has now added mental wellness as a new industry bubble to its Global Wellness Economy framework, which defines and measures the size of the US$4.5trn (€3.8trn, £3.4trn) global wellness economy.

Johnston shared that next year’s research will focus on updating the framework diagram, which will hopefully show the impact of coronavirus on the industry in a post-virus world with a vaccine.

The paper officially launched on 9 November, the first day of the annual Global Wellness Summit (GWS), which was held in Florida, US.

Find out more about the spa and wellness market in Spa Business magazine www.spabusiness.com

The Global Wellness Institute has valued and categorised the emerging industry into four main sectors:
1. Senses, spaces and sleep
Value: US$49.5bn €41.7bn £37.6bn

The largest mental wellness sector, this category spans products, services, and design that target both our senses and the mind-body connection, with the growing understanding that environmental stimuli have a major impact on our mood, stress levels and sleep.

Sleep is the goliath sub-segment of the research, with an exploding array of sleep- and sleep-environment-optimising solutions, including smart bedding and sleep accessories; sleep apps, wearables and trackers; and sleep retreats and nap cafés.

The segment includes sound (sound therapy, white noise, noise cancellation and wellness music); scent (aromatherapy, home fragrances and diffusers); touch (stress toys and gadgets and weighted blankets); and light (human-centric light and light therapy consumer devices).

It also includes multisensory experiences (from flotation tanks to forest bathing), wellness travel, spa, fitness and entertainment destinations and sensory-based design and architecture (biophilic design and circadian lighting).

The quality of spaces impacts our mental health / Brizmaker/shutterstock
2. Self-improvement
Value: US$33.6bn €28.2bn £25.5bn

This category spans a wide range of activities associated with self-help and personal development, including classes, workshops and retreats; self-help books, media, videos, apps and online platforms; self-help gurus and influencers; personal and life coaches; self-help organisations and mutual support groups; cognitive enhancement and brain training products/services; creative organisations and interventions that combat loneliness and isolation.

Classes, retreats and workshops are a growing part of the mental wellbeing sector / Ulza/shutterstock
3. Meditation and mindfulness
Value: US$2.9bn €2.4bn £2.2bn

While meditation and mindfulness are the approaches most firmly associated with mental wellness, it’s the smallest (if an extremely fast-growing) market, because while millions of people worldwide practise meditation, only a small fraction spend money on it.

The category includes all forms of meditation practice, related mindfulness practices (breathwork, guided imagery, body scan, relaxation exercises), and products and services that support these practices.

Key spending categories include classes, teachers, retreats, books and online platforms with mobile apps (such as Calm, Headspace, Insight Timer) – a huge driver of consumer adoption and spend.

There’s a growing market for meditation accessories (cushions, beads, chimes) and mindfulness products (journals, colouring books), as well as a fast-growing range of connected gadgets, trackers and monitors to support meditation (headbands, glasses, wearable sensors, lamps) – many of which build on biofeedback, neurofeedback, and VR technologies.

Millions of people worldwide meditate / sun ok/shutterstock
4. Brain-boosting nutraceuticals and botanicals
Value: US$34.8bn €29.2bn £26.4bn

This covers ingestible products developed with the specific goal of improving mental health and wellbeing, including natural supplements, herbal and botanical products and functional foods and beverages. These often claim to boost brain health, sleep, memory and energy.

The category also includes plant-based substances that are increasingly used for mental wellness, with the legal cannabis and derivatives market growing rapidly in the last couple of years and cannabis, hemp, and CBD making their way into many supplements, foods, and beverages.

The segment also includes functional mushrooms, with some seeing a rapid acceleration in clinical research for use in mental health and wellness.

GWI researchers say the quickening relaxation of regulation in some countries means plant-based psychedelic drugs will increasingly be used for both mental wellness and clinical treatment. For example, in the US recently, Oregon legalised Psilocybe cubensis and the District of Columbia decriminalised the recreational use of psilocybin and other psychedelics.

The market for mood boosting medicinal herbs and supplements is now worth $34.8bn globally / Fotogrin/shutterstock
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features