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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

News report: Healthy ageing

Inspiring people to exercise into older age is the aim of a groundbreaking programme implemented by retirement village operator, Audley Group

Published in Health Club Management 2018 issue 10

Retirement villages across the country continue to play a significant role in promoting the physiological, social and psychological benefits of an active lifestyle to the UK’s increasing older population.

The Audley Group, provider of luxury retirement villages, sees retirement very differently from many providers. Its first site was built in 2003 in Kent and the company has grown steadily to the point where it now has a portfolio of 19 villages across the country.

Properties include houses, cottages and apartments and with each property purchase, owners living in these communities have access to an Audley Club, which has a range of health and beauty facilities, encouraging them to follow an independent and healthy lifestyle which includes exercise.

The company commissioned Life Fitness to design accessible and engaging gyms at each location, as part of its ongoing commitment to promoting active living among its residents.

Robert Diaper, general manager at Audley St George’s Place in Edgbaston, says: “We’re focused on raising the awareness of active ageing among people living in our communities and we believe that encouraging the use of the gym forms a huge part of this.”

TRAINED STAFF
Owners who live at Audley Group properties are supported by a team of health and leisure staff who are trained at the Life Fitness Academy – the Life Fitness training and education arm – to deliver exercise which is appropriate for their age and state of health.

Training workshops at the Academy are devised and led by educators who provide staff with knowledge and understanding of how to incorporate each exercise into bespoke workouts, while also creating positive experiences for older users, who have different needs.

Tom Fulwell, leisure club manager at Audley St George’s Place, who has undertaken the course says, “The training gave me new perspectives on how to engage with and encourage more of our owners to use the facilities.

“It also gave me the skills and confidence to target owners who might not have considered using the facilities before and to get them involved.”

THE FITNESS PROGRAMME
Each Audley Group property has a gym with a wide range of equipment, as well as the latest in digital technology, which enables users to stream video and audio, and to follow exercise programmes which are designed by the Audley team, boosting engagement and enhancing the fitness experience among populations who, in some cases, do not have a background which includes exercise.

In specifying the gym, the team selected products from Scifit – specialists in accessible fitness equipment for rehabilitation and active ageing. This forms the core of the set-up across all the Audley sites: “We’ve seen some huge advantages for our users with the Scifit equipment,” says Diaper.

Found in many of the Audley Club fitness suites for the provision of overall strength and cv workouts is the Seated Upper Body PRO1000, which was chosen for its accessibility and low starting resistance, making it easy to use with limited adjustments.

Alongside this, a Rex Total Body Recumbent Elliptical helps with mobility; its natural knee movement replicates stair climbing and proves useful for those Audley home owners suffering with problematic knee joints or mobility problems and wanting to build leg strength.

For the more physically able, a Scifit elliptical trainer delivers a movement that creates a true-to-life, natural walking motion with footbeds that improve foot and ankle circulation.

Also in use across the Audley sites is equipment from Life Fitness and Cybex such as treadmills, upright exercise bikes, rowers and functional training equipment.

AN INDUSTRY TREND
As the population ages, active ageing has become an increasing area of focus for operators and suppliers in the industry.

Examples such as Audley show how vital it is for older people to have access to equipment which meets their physical needs, as well as to safe instruction and encouragement from fitness professionals who have been trained in delivering interventions to older people.

“Combining equipment, education and digital solutions has created environments that makes their owners comfortable and encourages a healthier, active community,” says Life’s Craig Cocking, UK sales director.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

News report: Healthy ageing

Inspiring people to exercise into older age is the aim of a groundbreaking programme implemented by retirement village operator, Audley Group

Published in Health Club Management 2018 issue 10

Retirement villages across the country continue to play a significant role in promoting the physiological, social and psychological benefits of an active lifestyle to the UK’s increasing older population.

The Audley Group, provider of luxury retirement villages, sees retirement very differently from many providers. Its first site was built in 2003 in Kent and the company has grown steadily to the point where it now has a portfolio of 19 villages across the country.

Properties include houses, cottages and apartments and with each property purchase, owners living in these communities have access to an Audley Club, which has a range of health and beauty facilities, encouraging them to follow an independent and healthy lifestyle which includes exercise.

The company commissioned Life Fitness to design accessible and engaging gyms at each location, as part of its ongoing commitment to promoting active living among its residents.

Robert Diaper, general manager at Audley St George’s Place in Edgbaston, says: “We’re focused on raising the awareness of active ageing among people living in our communities and we believe that encouraging the use of the gym forms a huge part of this.”

TRAINED STAFF
Owners who live at Audley Group properties are supported by a team of health and leisure staff who are trained at the Life Fitness Academy – the Life Fitness training and education arm – to deliver exercise which is appropriate for their age and state of health.

Training workshops at the Academy are devised and led by educators who provide staff with knowledge and understanding of how to incorporate each exercise into bespoke workouts, while also creating positive experiences for older users, who have different needs.

Tom Fulwell, leisure club manager at Audley St George’s Place, who has undertaken the course says, “The training gave me new perspectives on how to engage with and encourage more of our owners to use the facilities.

“It also gave me the skills and confidence to target owners who might not have considered using the facilities before and to get them involved.”

THE FITNESS PROGRAMME
Each Audley Group property has a gym with a wide range of equipment, as well as the latest in digital technology, which enables users to stream video and audio, and to follow exercise programmes which are designed by the Audley team, boosting engagement and enhancing the fitness experience among populations who, in some cases, do not have a background which includes exercise.

In specifying the gym, the team selected products from Scifit – specialists in accessible fitness equipment for rehabilitation and active ageing. This forms the core of the set-up across all the Audley sites: “We’ve seen some huge advantages for our users with the Scifit equipment,” says Diaper.

Found in many of the Audley Club fitness suites for the provision of overall strength and cv workouts is the Seated Upper Body PRO1000, which was chosen for its accessibility and low starting resistance, making it easy to use with limited adjustments.

Alongside this, a Rex Total Body Recumbent Elliptical helps with mobility; its natural knee movement replicates stair climbing and proves useful for those Audley home owners suffering with problematic knee joints or mobility problems and wanting to build leg strength.

For the more physically able, a Scifit elliptical trainer delivers a movement that creates a true-to-life, natural walking motion with footbeds that improve foot and ankle circulation.

Also in use across the Audley sites is equipment from Life Fitness and Cybex such as treadmills, upright exercise bikes, rowers and functional training equipment.

AN INDUSTRY TREND
As the population ages, active ageing has become an increasing area of focus for operators and suppliers in the industry.

Examples such as Audley show how vital it is for older people to have access to equipment which meets their physical needs, as well as to safe instruction and encouragement from fitness professionals who have been trained in delivering interventions to older people.

“Combining equipment, education and digital solutions has created environments that makes their owners comfortable and encourages a healthier, active community,” says Life’s Craig Cocking, UK sales director.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
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Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
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Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features