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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

News report: Growth tactics

Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports

Published in Health Club Management 2024 issue 3

Egym, which raised £207 million in funding last year, has announced a number of executive hires and company acquisitions as it reveals its growth strategy after years flying under the radar.

The company equips health clubs and clinics with smart gym equipment and digital solutions that offer an AI-driven workout experience for people of all skill levels. It has been bolstering its senior team, most recently by appointing Steve Barton, former MD at Technogym UK to drive growth, while the company also recently hired the former CEOs of Life Fitness – Chris Clawson – and Precor – Rob Barker – to power up its top management team in what is an increasingly substantial and competitive sector.

Barker, who will work with Barton to develop the UK market, said: “Egym has big plans for the UK and Steve’s leadership is key. Many operators have put COVID behind them and are growing their service offering and digital integrations”.

Barton said, “By partnering with Egym, health club operators have the opportunity to be leading players in the transformation of the world's largest market of all – healthcare – from repair to prevention.”

Approximately 16,000 clubs worldwide use Egym products and services.

Egym buys Hussle
Egym has also signaled its intention to become a force in the corporate wellness sector with the acquisition of UK-based aggregator, Hussle.

The integration gives the company access to a network of around 1,500 gyms, pools, and spas in the UK to expand its corporate wellness product, Wellpass, which is already available in Germany, Austria, Belgium and France.

Egym Wellpass offers employers subscription-based corporate health and wellness solutions, allowing them to offer employees access to sports and health facilities and Egym training programmes.

The partnership with Hussle allows Egym to gain a footing in the UK’s corporate wellness market at the right time, as – with absenteeism causing an economic drag – creating a more healthy workforce must be a priority for the next UK government.

Hussle was formed in 2011 by Neil Harmsworth and Jamie Ward. Through partnerships with companies such as AXA Health, Bupa and IWG it provides customers to its network of 1,500 UK gyms and health clubs.

Coming through a challenge
Hussle went through a pre-pack administration during the pandemic, being bought by shareholders Harm Tegelaars and Maxim Chmyshuk. It has been rebuilding since and seeing dynamic growth in the corporate market, with sales reportedly up 250 per cent in 2023 and still rising in 2024.

Harmsworth – Hussle COO – said: “The deal links Egym’s gymtech with the corporate benefits space that Hussle enables for our fitness operator partners.

“I'm excited about the opportunity to combine our corporate customer proposition with Egym’s tech so our fitness operator partners can benefit from both new customers and the equipment and software.”

Egym Wellpass MD, Nicolas Stadtelmeyer, said: "Our mission is to foster health and wellbeing in every workplace. With more than 32 million employees and a £2.15 billion corporate wellness market, stepping into the UK was a logical and strategic move. Following our entry into France (where Egym acquired Gymlib in 2022), we now have a presence in the three largest European economies. The future is very exciting for us."

Egym CEO, Philipp Roesch-Schlanderer, said: “The NHS's prioritisation of prevention over repair fits well with our mission and we’re excited to begin this journey with Hussle."

The UK corporate wellness market is expected to grow at a compound annual rate of 4.72 per cent, reaching a market size of £3 billion in the next five years. Industry experts anticipate a global average annual growth rate of 7 per cent in the corporate wellness market until 2029, projecting it to exceed £63 billion.

When companies sign up to Wellpass or Hussle and determine the personal contribution their employees pay for participation, they gain access to 14,500 exercise facilities in Germany – where Egym bought Qualitrain in 2018 – Austria, the UK, France, and Belgium and a growing range of online courses. This is also a route to reach people who were not previously active.

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features

News report: Growth tactics

Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports

Published in Health Club Management 2024 issue 3

Egym, which raised £207 million in funding last year, has announced a number of executive hires and company acquisitions as it reveals its growth strategy after years flying under the radar.

The company equips health clubs and clinics with smart gym equipment and digital solutions that offer an AI-driven workout experience for people of all skill levels. It has been bolstering its senior team, most recently by appointing Steve Barton, former MD at Technogym UK to drive growth, while the company also recently hired the former CEOs of Life Fitness – Chris Clawson – and Precor – Rob Barker – to power up its top management team in what is an increasingly substantial and competitive sector.

Barker, who will work with Barton to develop the UK market, said: “Egym has big plans for the UK and Steve’s leadership is key. Many operators have put COVID behind them and are growing their service offering and digital integrations”.

Barton said, “By partnering with Egym, health club operators have the opportunity to be leading players in the transformation of the world's largest market of all – healthcare – from repair to prevention.”

Approximately 16,000 clubs worldwide use Egym products and services.

Egym buys Hussle
Egym has also signaled its intention to become a force in the corporate wellness sector with the acquisition of UK-based aggregator, Hussle.

The integration gives the company access to a network of around 1,500 gyms, pools, and spas in the UK to expand its corporate wellness product, Wellpass, which is already available in Germany, Austria, Belgium and France.

Egym Wellpass offers employers subscription-based corporate health and wellness solutions, allowing them to offer employees access to sports and health facilities and Egym training programmes.

The partnership with Hussle allows Egym to gain a footing in the UK’s corporate wellness market at the right time, as – with absenteeism causing an economic drag – creating a more healthy workforce must be a priority for the next UK government.

Hussle was formed in 2011 by Neil Harmsworth and Jamie Ward. Through partnerships with companies such as AXA Health, Bupa and IWG it provides customers to its network of 1,500 UK gyms and health clubs.

Coming through a challenge
Hussle went through a pre-pack administration during the pandemic, being bought by shareholders Harm Tegelaars and Maxim Chmyshuk. It has been rebuilding since and seeing dynamic growth in the corporate market, with sales reportedly up 250 per cent in 2023 and still rising in 2024.

Harmsworth – Hussle COO – said: “The deal links Egym’s gymtech with the corporate benefits space that Hussle enables for our fitness operator partners.

“I'm excited about the opportunity to combine our corporate customer proposition with Egym’s tech so our fitness operator partners can benefit from both new customers and the equipment and software.”

Egym Wellpass MD, Nicolas Stadtelmeyer, said: "Our mission is to foster health and wellbeing in every workplace. With more than 32 million employees and a £2.15 billion corporate wellness market, stepping into the UK was a logical and strategic move. Following our entry into France (where Egym acquired Gymlib in 2022), we now have a presence in the three largest European economies. The future is very exciting for us."

Egym CEO, Philipp Roesch-Schlanderer, said: “The NHS's prioritisation of prevention over repair fits well with our mission and we’re excited to begin this journey with Hussle."

The UK corporate wellness market is expected to grow at a compound annual rate of 4.72 per cent, reaching a market size of £3 billion in the next five years. Industry experts anticipate a global average annual growth rate of 7 per cent in the corporate wellness market until 2029, projecting it to exceed £63 billion.

When companies sign up to Wellpass or Hussle and determine the personal contribution their employees pay for participation, they gain access to 14,500 exercise facilities in Germany – where Egym bought Qualitrain in 2018 – Austria, the UK, France, and Belgium and a growing range of online courses. This is also a route to reach people who were not previously active.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features