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New launch: Lover app

Sexual wellness enters the mainstream with the launch of new Lover app

Published in Fit Tech 2020 issue 1

A personalised Sexual wellness app has been launched with the aim of improving people’s sex lives.

Called Lover, the San Francisco-based start-up is aiming to take the taboo out of sexual wellness and stand out from rivals by providing practical, science-based strategies customised to each user’s sexual type.

“We want to do for sexual health what apps like Calm and Headspace have done for mental health – empower users, start a new conversation and move the subject into the mainstream,” says Jas Bagnieswki, co-founder and CEO.

In addition to Bagnieswki, Lover’s other two founders are CMO Nick Pendle, the entrepreneur who founded Eve Sleep plc, and Stanford psychologist Dr Britney Blair, who works as chief science officer. Blair is board-certified in sexual medicine and the founder of Northern California’s largest independent sexual health clinic.

Lover provides guidance in the form of video and audio content, plus exercises, games and a sexual profiling tool developed by Blair with a team of sexual medicine experts. This identifies users as one of 12 common sexual types to customise advice.

“People are hungry for better guidance on their sex lives and we want to deliver this, using knowledge based on the latest scientific research,” says Blair.

The start-up has announced a US$5m seed round led by Lerer Hippeau. Additional investors include Sean Rad, co-founder of Tinder; Manta Ray Ventures; Global Founders Capital; Fabrice Grinda and Jose Marin.

“As other areas of wellbeing, like mental health, shake off their stigma and enter the mainstream, we believe that sexual wellness is a natural extension of the conversation,” says Ben Lerer, managing partner of Lerer Hippeau.

Lover has a basic version free to download, a premium monthly subscription costing US$59.99 (£48, €54) per year, or a standard subscription for US$9.99 (€9, £8) per month. The app is available on iOS, with Android to follow.

If you would like to get each issue of Fit Tech magazine sent direct to you for FREE, plus the weekly Fit Tech ezine, sign up now!
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features

New launch: Lover app

Sexual wellness enters the mainstream with the launch of new Lover app

Published in Fit Tech 2020 issue 1

A personalised Sexual wellness app has been launched with the aim of improving people’s sex lives.

Called Lover, the San Francisco-based start-up is aiming to take the taboo out of sexual wellness and stand out from rivals by providing practical, science-based strategies customised to each user’s sexual type.

“We want to do for sexual health what apps like Calm and Headspace have done for mental health – empower users, start a new conversation and move the subject into the mainstream,” says Jas Bagnieswki, co-founder and CEO.

In addition to Bagnieswki, Lover’s other two founders are CMO Nick Pendle, the entrepreneur who founded Eve Sleep plc, and Stanford psychologist Dr Britney Blair, who works as chief science officer. Blair is board-certified in sexual medicine and the founder of Northern California’s largest independent sexual health clinic.

Lover provides guidance in the form of video and audio content, plus exercises, games and a sexual profiling tool developed by Blair with a team of sexual medicine experts. This identifies users as one of 12 common sexual types to customise advice.

“People are hungry for better guidance on their sex lives and we want to deliver this, using knowledge based on the latest scientific research,” says Blair.

The start-up has announced a US$5m seed round led by Lerer Hippeau. Additional investors include Sean Rad, co-founder of Tinder; Manta Ray Ventures; Global Founders Capital; Fabrice Grinda and Jose Marin.

“As other areas of wellbeing, like mental health, shake off their stigma and enter the mainstream, we believe that sexual wellness is a natural extension of the conversation,” says Ben Lerer, managing partner of Lerer Hippeau.

Lover has a basic version free to download, a premium monthly subscription costing US$59.99 (£48, €54) per year, or a standard subscription for US$9.99 (€9, £8) per month. The app is available on iOS, with Android to follow.

If you would like to get each issue of Fit Tech magazine sent direct to you for FREE, plus the weekly Fit Tech ezine, sign up now!
Gallery
More features

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Bannatyne has driven member engagement with Les Mills during the lockdown

Super soft

As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements

Unique challenge

Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape

Soft power

With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing

PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Pivot to digital

The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane

Wattbike partner on world-first group cycling software

Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class

Lover app

Sexual wellness enters the mainstream with the launch of new Lover app
people

Markos Kern

Founder & CEO, Fun With Balls
Like gaming, it’s very addictive, but this time in a good way. Imagine shooting space invaders on a squash court or kicking a soccer ball to kill some monsters
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Toni Knowlson, Amazon Web Services

The results help fans understand why some passing plays are more difficult than others
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Christopher Ruddock, INCUS

I quickly got hooked on how data could improve people’s enjoyment of sport, and having demonstrated a basic prototype, I entered a competition to go to America to develop the concept as a business

Class action

Jean-Michel Fournier, CEO of digital fitness outfit Les Mills on Demand, envisions the future of group fitness tech
Core/Stairmaster
Core/Stairmaster