The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.

Published in Health Club Management 2022 issue 7

It’s important to acknowledge our sector as an important generator of growth and employment and essential for our great industry to have access to high quality data with which to demonstrate its value to governments at all levels, as well as to investors, the media and an ever-growing range of stakeholders who have a shared interest in collaboration towards mutually-held goals.

Coherent data, collected in a consistent, transparent and evidence-based manner is vital to self-critical analysis of areas where we have the opportunity for improvement and also to articulating the complex cases for preferential treatment and investment we need to make.

I’ve recently been invited to become co-chair of Task Force Sport (TF Sport), a highly-specialised group responsible for the harmonisation and development of statistics and data on health-enhancing physical activity, the social dimension of sport and Sport Satellite Accounts in the EU.

This taskforce has been created to support discussion about the ways this harmonisation and development will be implemented, based on existing multi-purpose European data collections, to foster a common understanding and recognition of the less tangible benefits linked with physical activity and sport.

A pool of outstanding experts in economics, physical activity and sports participation surveillance, and social value assessment – from every corner in Europe – will work together, supported by consultants, to identify the current position, establish key work strands for the coming decade and put in place the resources needed to advance them.

Enhancing the robustness of the surveillance of our impact, and better connecting it to a broader policy agenda globally requires collaboration from all actors with a shared interest in advancing this essential industry we all care so much about.

This programme of work is due to start in Q3 this year, and I look forward to seeking and sharing the best ideas from across the world to advance this initiative in the years ahead.

The goal of raising the value and importance of physical activity and exercise in wider society is one that knows no boundaries or no borders – geographic or bureaucratic.

This is a cause to which I’ve dedicated my career as an applied academic – at this time with my base in academic practice at the University of King Juan Carlos in Spain and as chief scientific officer at wellbeing operator, GO Fit.

It’s a cause I’ve also long supported, as the founding principal investigator of the Fitness Industry Association Research Institute in 2010, and now as lead board director of Think Active, the research unit of Europe Active.

As more actors become persuaded of the case to enhance the knowledge ecosystem that any vibrant industry requires, the case for greater collaboration and harmonisation grows stronger.

Global collaboration
In recent times, nations around the world have been developing policies and strategies designed to enhance activity levels among their populations, with monitoring frameworks of varying levels put in place to track progress towards the goals set out.

Often these monitoring frameworks are disconnected from other policy frameworks that exist at a local, national, or international level, making the case for joined-up policymaking or international benchmarking impossible.

We would all gain so much more by having a common framework from which to base our discussions and extrapolate our learnings.

This is a topic of great interest across Europe at a policy level for a range of stakeholders, including the European Education and Culture Executive Agency (EACEA), Director General Education and Culture, Eurostat and the European Commission).

Contact:[email protected]

"The goal of raising the value and importance of physical activity and exercise in society is one that knows no boundary or border – geographic or bureaucratic," – Alfonso Jimenez Think Active, GO Fit Lab and King Juan Carlos University

Quest is getting an update
Sarah Maxwell, Right Directions

What a great piece on the Quest Foundation Review in HCM highlighting Sport England’s work providing insights into live customer service experiences from people who’ve traditionally been excluded from physical activity opportunities (see HCM issue 2 2022, page 72).

We’re evaluating data from the first quarter’s assessments and are excited to share our learnings with the sector.

But this is only one element of Quest. Much work has been going on behind the scenes over the last two years to ensure the continuous improvement tool – which is now more than 20 years old – keeps up-to-date with current issues operators face, particularly due to the pandemic and rising energy costs.

New areas for assessment

Another two new Quest assessments launch on 1 September, focusing on everything from day-to-day operational standards and service delivery, to hot topics such as environmental management.

The environmental module aims to help facilities develop and plan environmental considerations into their operations.

There’s also an exercise referral module, which will enable operators to evaluate their current offering and follow a set of quality operating standards to help drive improvements and consistency in scheme delivery.

The new Quest also covers tackling Inequalities, a module developed alongside the Activity Alliance to help leisure operators offer more inclusive and accessible opportunities for people from inequality groups.

Greater accessibility

Finally, an accessible facilities module will help operators meet their design and operational obligations for different user groups by physically auditing the facility from a user’s perspective. This is done against key inclusive focal points, such as accessible changing rooms, hearing loops and inclusive fitness equipment.

As Tim Hollingsworth, Sport England’s CEO says, public leisure facilities and services have a vital role to play in providing opportunities for people to be active. These new Quest offers will enable local authorities and their service delivery partners to showcase their safe, welcoming centres and champion the role they can play in tackling inequalities, aiding our environment and reconnecting communities.

By following Quest’s ‘plan, measure, review and impact’ steps for each of the modules undertaken, leisure operators and their teams can not only have the quality of their work recognised and nationally accredited, but may also demonstrate how they measure up against national standards, and why continued and further funding is certain to be money well spent. Right Directions manages Quest on behalf of Sport England

Two new Quest assessments launch on 1 September, focusing on things such as environmental management, exercise referral and inclusivity
The aim is to enable the provision of more inclusive and accessible opportunities / photo: shutterstock/Tinxi
Quest is introducing a new exercise referral module for operators / photo: shutterstock/Frame Stock Footage
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Physical activity monitors boost activity levels

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Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
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Laurent Petit

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The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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Lockers
Salt therapy products
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Flooring
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.

Published in Health Club Management 2022 issue 7

It’s important to acknowledge our sector as an important generator of growth and employment and essential for our great industry to have access to high quality data with which to demonstrate its value to governments at all levels, as well as to investors, the media and an ever-growing range of stakeholders who have a shared interest in collaboration towards mutually-held goals.

Coherent data, collected in a consistent, transparent and evidence-based manner is vital to self-critical analysis of areas where we have the opportunity for improvement and also to articulating the complex cases for preferential treatment and investment we need to make.

I’ve recently been invited to become co-chair of Task Force Sport (TF Sport), a highly-specialised group responsible for the harmonisation and development of statistics and data on health-enhancing physical activity, the social dimension of sport and Sport Satellite Accounts in the EU.

This taskforce has been created to support discussion about the ways this harmonisation and development will be implemented, based on existing multi-purpose European data collections, to foster a common understanding and recognition of the less tangible benefits linked with physical activity and sport.

A pool of outstanding experts in economics, physical activity and sports participation surveillance, and social value assessment – from every corner in Europe – will work together, supported by consultants, to identify the current position, establish key work strands for the coming decade and put in place the resources needed to advance them.

Enhancing the robustness of the surveillance of our impact, and better connecting it to a broader policy agenda globally requires collaboration from all actors with a shared interest in advancing this essential industry we all care so much about.

This programme of work is due to start in Q3 this year, and I look forward to seeking and sharing the best ideas from across the world to advance this initiative in the years ahead.

The goal of raising the value and importance of physical activity and exercise in wider society is one that knows no boundaries or no borders – geographic or bureaucratic.

This is a cause to which I’ve dedicated my career as an applied academic – at this time with my base in academic practice at the University of King Juan Carlos in Spain and as chief scientific officer at wellbeing operator, GO Fit.

It’s a cause I’ve also long supported, as the founding principal investigator of the Fitness Industry Association Research Institute in 2010, and now as lead board director of Think Active, the research unit of Europe Active.

As more actors become persuaded of the case to enhance the knowledge ecosystem that any vibrant industry requires, the case for greater collaboration and harmonisation grows stronger.

Global collaboration
In recent times, nations around the world have been developing policies and strategies designed to enhance activity levels among their populations, with monitoring frameworks of varying levels put in place to track progress towards the goals set out.

Often these monitoring frameworks are disconnected from other policy frameworks that exist at a local, national, or international level, making the case for joined-up policymaking or international benchmarking impossible.

We would all gain so much more by having a common framework from which to base our discussions and extrapolate our learnings.

This is a topic of great interest across Europe at a policy level for a range of stakeholders, including the European Education and Culture Executive Agency (EACEA), Director General Education and Culture, Eurostat and the European Commission).

Contact:[email protected]

"The goal of raising the value and importance of physical activity and exercise in society is one that knows no boundary or border – geographic or bureaucratic," – Alfonso Jimenez Think Active, GO Fit Lab and King Juan Carlos University

Quest is getting an update
Sarah Maxwell, Right Directions

What a great piece on the Quest Foundation Review in HCM highlighting Sport England’s work providing insights into live customer service experiences from people who’ve traditionally been excluded from physical activity opportunities (see HCM issue 2 2022, page 72).

We’re evaluating data from the first quarter’s assessments and are excited to share our learnings with the sector.

But this is only one element of Quest. Much work has been going on behind the scenes over the last two years to ensure the continuous improvement tool – which is now more than 20 years old – keeps up-to-date with current issues operators face, particularly due to the pandemic and rising energy costs.

New areas for assessment

Another two new Quest assessments launch on 1 September, focusing on everything from day-to-day operational standards and service delivery, to hot topics such as environmental management.

The environmental module aims to help facilities develop and plan environmental considerations into their operations.

There’s also an exercise referral module, which will enable operators to evaluate their current offering and follow a set of quality operating standards to help drive improvements and consistency in scheme delivery.

The new Quest also covers tackling Inequalities, a module developed alongside the Activity Alliance to help leisure operators offer more inclusive and accessible opportunities for people from inequality groups.

Greater accessibility

Finally, an accessible facilities module will help operators meet their design and operational obligations for different user groups by physically auditing the facility from a user’s perspective. This is done against key inclusive focal points, such as accessible changing rooms, hearing loops and inclusive fitness equipment.

As Tim Hollingsworth, Sport England’s CEO says, public leisure facilities and services have a vital role to play in providing opportunities for people to be active. These new Quest offers will enable local authorities and their service delivery partners to showcase their safe, welcoming centres and champion the role they can play in tackling inequalities, aiding our environment and reconnecting communities.

By following Quest’s ‘plan, measure, review and impact’ steps for each of the modules undertaken, leisure operators and their teams can not only have the quality of their work recognised and nationally accredited, but may also demonstrate how they measure up against national standards, and why continued and further funding is certain to be money well spent. Right Directions manages Quest on behalf of Sport England

Two new Quest assessments launch on 1 September, focusing on things such as environmental management, exercise referral and inclusivity
The aim is to enable the provision of more inclusive and accessible opportunities / photo: shutterstock/Tinxi
Quest is introducing a new exercise referral module for operators / photo: shutterstock/Frame Stock Footage
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features