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features

Letters: Write to reply

EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM

Published in Health Club Management 2020 issue 9

At this critical time in our sector’s history, with great challenges and opportunities before us, we’ve published the EuropeActive Manifesto to unite stakeholders around four critically important areas of improvement for our common future.

Our goal is to rally everyone in the industry to sign the manifesto and mobilise an innovative movement, with the document as the common reference point. The aim being for our sector to successfully move out of the shadow of COVID-19 and reach its fullest potential towards 2025.

The first of the four areas of focus is health. Every year new scientific research underscores the potential and importance of fitness and exercise – the core product of our sector – as an effective solution to many of the most common public health challenges.

This doesn’t only relate to physical health and wellbeing, but also to social and mental aspects. Becoming recognised providers of physical, social and mental wellbeing in the eyes of consumers represents a huge opportunity for our sector and EuropeActive has made it a public affairs goal for policy-makers to recognise our sector as a deliverer of public health solutions.

Our second area of focus is digital and focuses on speeding up digitalisation, educating our sector in this area and strengthening these parts of our ecosystem in order to develop the best possible solutions for our digital infrastructure.

As everybody learned during the lockdown, digital and tech solutions enable all kinds of fitness businesses to operate beyond ‘bricks and mortar’ to reach all types of consumers everywhere.

Becoming valued providers of health and wellbeing in our communities requires us to express visible care for our communities, or what we call active citizenship. The third headline of our manifesto is, therefore, community.

We must promote trust and confidence in our sector, by demonstrating our willingness to take responsibility in society. We’re in a unique position to help strengthen our communities, by promoting the physical, social and mental health and wellbeing of citizens of all ages and backgrounds.

Finally, having professional standards is the hallmark of every mature sector, and it’s critical we unite around upskilling our workforce and demonstrating the expertise of our professionals through professional registers. This is also a prerequisite for our collaboration with health professionals and the medical community.

Every crisis is an opportunity for leadership. Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration. The ambition of EuropeActive’s Manifesto is to promote leadership and collaboration to become the best possible version of ourselves in the coming years.

Sign the manifesto at
HCMmag.com/manifesto

David Stalker, EuropeActive

Jack Shakespeare
ukactive

Children and young people have experienced unprecedented disruption in their lives since the onset of national lockdown in March. From the closure of schools to the lack of community connection, the impact on the health and wellbeing of our youngest generation has been devastating.

During the initial school closure from March to May, children’s physical activity levels in England plummeted, with only 18 per cent averaging 60 active minutes each day (the CMO’s recommended level). This has been slowly rising, reaching 21 per cent during the school summer holidays, as restrictions eased.

However, as we enter the winter and there are fewer opportunities for children to be outdoors, we have a long way to go to get back to the (already low) levels of activity we were seeing pre-lockdown.

Now is the time for strong leadership, willpower and a bold ambition and commitment from all political parties to support the most vulnerable in our society, placing children’s health and wellbeing at the heart of our recovery plans. Pre-lockdown, just 47 per cent of children and young people in England did an average of 60 minutes of physical activity each day. Our ambition has to be to raise that considerably and our ability and will to tackle the entrenched inequalities that prevent millions of children enjoying fun and inclusive daily physical activity.

Supporting evidence
Research by the ukactive Research Institute shows that, in a normal year, children and young people suffer significant losses in fitness levels over the summer holidays, with the fitness of those from low-income families falling 18 times faster than their more affluent classmates. Additionally, children aged five from the poorest income groups are twice as likely to be obese than their more affluent peers, and three times as likely by the age of 11.

The provision of out-of-school activities, including after-school clubs, school holiday programmes and extended-schools provision are vital to achieving these goals, and it’s essential that safe, inclusive and accessible activity offerings continue to be available when children and young people are not engaged by school during term-time.

ukactive believes that part of the solution already lies on the doorsteps of the children and young people we need to support. We need to unlock existing assets that are purpose-built for children, are safe and trusted spaces that sit at the heart of local communities, and that house almost 40 per cent of all sports facilities in England – schools.

Through this lens, schools should be regarded as a vital community asset for the health and wellbeing of our children at this challenging time. Opening up school gates can re-shape school holidays and other out-of-school periods for those children and young people that really need it, at a time when positive activity experiences both in and out of school-time are utterly priceless.

We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the pandemic
The solution
We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the coronavirus crisis. We’re working with ukactive members to identify the programmes and pathways we can provide to dramatically impact these health outcomes. This will also create the foundations for early engagement and lifestyle change, increasing confidence and awareness to access the full breadth of local activity provision, such as swimming pools, sports clubs and classes.

We’ll continue to work with government to support children’s activity providers through this challenging time, providing protective measures and guidance for the safe operational delivery of holiday and after-school clubs, and other out-of-school settings.

Exercise habits formed in childhood can underpin good health for a lifetime / SHUTTERSTOCK/Master1305
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Letters: Write to reply

EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM

Published in Health Club Management 2020 issue 9

At this critical time in our sector’s history, with great challenges and opportunities before us, we’ve published the EuropeActive Manifesto to unite stakeholders around four critically important areas of improvement for our common future.

Our goal is to rally everyone in the industry to sign the manifesto and mobilise an innovative movement, with the document as the common reference point. The aim being for our sector to successfully move out of the shadow of COVID-19 and reach its fullest potential towards 2025.

The first of the four areas of focus is health. Every year new scientific research underscores the potential and importance of fitness and exercise – the core product of our sector – as an effective solution to many of the most common public health challenges.

This doesn’t only relate to physical health and wellbeing, but also to social and mental aspects. Becoming recognised providers of physical, social and mental wellbeing in the eyes of consumers represents a huge opportunity for our sector and EuropeActive has made it a public affairs goal for policy-makers to recognise our sector as a deliverer of public health solutions.

Our second area of focus is digital and focuses on speeding up digitalisation, educating our sector in this area and strengthening these parts of our ecosystem in order to develop the best possible solutions for our digital infrastructure.

As everybody learned during the lockdown, digital and tech solutions enable all kinds of fitness businesses to operate beyond ‘bricks and mortar’ to reach all types of consumers everywhere.

Becoming valued providers of health and wellbeing in our communities requires us to express visible care for our communities, or what we call active citizenship. The third headline of our manifesto is, therefore, community.

We must promote trust and confidence in our sector, by demonstrating our willingness to take responsibility in society. We’re in a unique position to help strengthen our communities, by promoting the physical, social and mental health and wellbeing of citizens of all ages and backgrounds.

Finally, having professional standards is the hallmark of every mature sector, and it’s critical we unite around upskilling our workforce and demonstrating the expertise of our professionals through professional registers. This is also a prerequisite for our collaboration with health professionals and the medical community.

Every crisis is an opportunity for leadership. Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration. The ambition of EuropeActive’s Manifesto is to promote leadership and collaboration to become the best possible version of ourselves in the coming years.

Sign the manifesto at
HCMmag.com/manifesto

David Stalker, EuropeActive

Jack Shakespeare
ukactive

Children and young people have experienced unprecedented disruption in their lives since the onset of national lockdown in March. From the closure of schools to the lack of community connection, the impact on the health and wellbeing of our youngest generation has been devastating.

During the initial school closure from March to May, children’s physical activity levels in England plummeted, with only 18 per cent averaging 60 active minutes each day (the CMO’s recommended level). This has been slowly rising, reaching 21 per cent during the school summer holidays, as restrictions eased.

However, as we enter the winter and there are fewer opportunities for children to be outdoors, we have a long way to go to get back to the (already low) levels of activity we were seeing pre-lockdown.

Now is the time for strong leadership, willpower and a bold ambition and commitment from all political parties to support the most vulnerable in our society, placing children’s health and wellbeing at the heart of our recovery plans. Pre-lockdown, just 47 per cent of children and young people in England did an average of 60 minutes of physical activity each day. Our ambition has to be to raise that considerably and our ability and will to tackle the entrenched inequalities that prevent millions of children enjoying fun and inclusive daily physical activity.

Supporting evidence
Research by the ukactive Research Institute shows that, in a normal year, children and young people suffer significant losses in fitness levels over the summer holidays, with the fitness of those from low-income families falling 18 times faster than their more affluent classmates. Additionally, children aged five from the poorest income groups are twice as likely to be obese than their more affluent peers, and three times as likely by the age of 11.

The provision of out-of-school activities, including after-school clubs, school holiday programmes and extended-schools provision are vital to achieving these goals, and it’s essential that safe, inclusive and accessible activity offerings continue to be available when children and young people are not engaged by school during term-time.

ukactive believes that part of the solution already lies on the doorsteps of the children and young people we need to support. We need to unlock existing assets that are purpose-built for children, are safe and trusted spaces that sit at the heart of local communities, and that house almost 40 per cent of all sports facilities in England – schools.

Through this lens, schools should be regarded as a vital community asset for the health and wellbeing of our children at this challenging time. Opening up school gates can re-shape school holidays and other out-of-school periods for those children and young people that really need it, at a time when positive activity experiences both in and out of school-time are utterly priceless.

We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the pandemic
The solution
We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the coronavirus crisis. We’re working with ukactive members to identify the programmes and pathways we can provide to dramatically impact these health outcomes. This will also create the foundations for early engagement and lifestyle change, increasing confidence and awareness to access the full breadth of local activity provision, such as swimming pools, sports clubs and classes.

We’ll continue to work with government to support children’s activity providers through this challenging time, providing protective measures and guidance for the safe operational delivery of holiday and after-school clubs, and other out-of-school settings.

Exercise habits formed in childhood can underpin good health for a lifetime / SHUTTERSTOCK/Master1305
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features